Tag Archives: Univision

Univision S.F. Secures A New News Anchor

A news anchor with two decades of experience in Los Angeles has been tapped to help the 6pm and 11pm weeknight newscasts at Univision’s KDTV-14 in the San Francisco-Oakland-San Jose DMA.

Taking the role is Palmira Pérez, who Univision Bay Area VP/Regional News Director Carolina Nuñez calls “a trusted journalist with a vast experience of giving voice to our community and covering the topics affecting Latinos in California and in our nation.”

Pérez formerly anchored the 5pm and 10pm newscasts on Spanish-language unaffiliated station KWHY-22, presently owned by Meruelo Media; Pérez was part of the MundoMax team, and prior to that with MundoFox, at KWHY. In fact, Pérez had been with KWHY since July 2001, starting as a reporter.

Peréz is a native of Mexico and holds a law degree from Universidad de Guadalajara.

María Elena Salinas To Exit Univision At End Of ’17

María Elena Salinas will exit the Univision News anchor chair at the end of the year.

The network made the announcement late Thursday, Pacific time.

Salinas has been associated with Univision and its predecessor, Spanish International Network (SIN), for nearly 36 years.

Salinas also co-hosts the Sunday show Aquí y Ahora for Univision with Teresa Rodriguez, and presents several in-depth specials on current issues each year.

As of January 2018, she plans to work independently as a journalist and producer, and continuing to devote herself to philanthropy.

“I am grateful for having had the privilege to inform and empower the Latino community through the work my colleagues and I do with such passion at Univision every day,” said Salinas. “I thank our audience for their trust and loyalty through the years, and want them to know that as long as I have a voice, I will always use it to speak on their behalf. I am excited to begin a new stage in my career, and look forward to new projects to reach new and diverse audiences on multiple platforms.”

Univision President/CEO Randy Falco said,  “María Elena has become an iconic and trusted source of unfiltered news. She is a fearless storyteller who has relentlessly pursued the truth, no matter what the dangers may be. We celebrate her groundbreaking work, her passion and commitment to journalism. María Elena has had a lasting impact in our industry and on the Hispanic community, and we wish her all the best.”

Univision News President Daniel Coronell added, “María Elena has been a great example of journalistic excellence and solidarity with the community. There has never been, nor will there ever be, another journalist like her at our Network. Her inspiring example will continue to guide the journalists of Univision News.”

Univision will announce plans for who will become the co-anchor for Jorge Ramos on its flagship newscast “in the coming months.”

Salinas was inducted into the NAB 2017 Hall of Fame,  and she is the first Latina to receive a Lifetime Achievement Emmy from the National Academy of Television Arts and Sciences.

In late 1981, after two years in radio, she joined KMEX-34 in Los Angeles.

In 1987, she broke new ground on multiple fronts when she was named an anchor on Univision’s nationally distributed newscasts.

Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike

Several years ago, perhaps at a Speed Dating event or a networking Happy Hour somewhere in Los Angeles, guests were presented with a series of ice-breaker questions to help start the conversation. The question posed to me was, “What’s the one thing you own that you’ll never, ever get rid of?”

Without hesitation, I responded, “My record collection.”

My LPs and 45 RPM singles are some of my cherished possessions. For years, friends and colleagues couldn’t understand why I had transported—at significant cost—my collection across the country each of the three times I’ve relocated in the last 25 years. Furthermore, how could I possibly be investing in additions to a collection that was perhaps outmoded and arcane, given the rise of the compact disc and, following that, digital downloads and streaming services?

My answer is simple: The iPod and my iPhone are great for hearing music, but the record player is the best device for listening to music.

There’s a difference between hearing and listening. It’s time to demonstrate that difference to marketers, brand managers and C-suite executives. Much has been said and shared about the rapidly evolving Hispanic market. But, have the decision-makers been listening to what has been said, and are they making choices based on efficiencies, rather than conclusions derived from the largest amount of data ever made available to marketers about today’s U.S. Hispanic consumer?

In September 2015, a Pew Research Center analysis of U.S. Census Bureau data showed the immigrant share among each of the U.S.’s Hispanic origin groups in decline, affirming reports that immigration from Latin America—in particular, Mexico—is slowing.

The Hispanic Market Overview annual report has stated for the last several years that the U.S. Hispanic population is now being driven by births, rather than those who are foreign-born. Additionally, it should be emphasized that immigration is slowing but has not stopped. Far from it: the U.S. Hispanic population in 2000 was comprised of 14.1 million immigrants. By 2013, that number grew to 19 million.

A market of 19 million consumers should be an opportunity for brands who wish to establish themselves as a top choice when it comes time to make purchasing decisions. Remember, everyone shops. The recent Latino immigrant needs food, packaged goods, clothing, transportation, and health care information regardless of their financial status. The upscale Latino and Latino Baby Boomer are equally important.

Yet, marketers seem fixated on a Hispanic plan of action focused squarely on bilingual Latino millennials who can be targeted through the English-language media they consume.

Why? They’ve been spending too much time hearing how to do more through “total market” capabilities instead of listening to the experts and veterans who have modernized their agencies but have remained true to what works for today’s Latino consumer.

The aural quality of a record is richer, and deeper. One simply hears more. It’s imperfect, with the pops and hisses and skips on well-worn favorites. The U.S. Hispanic advertising agency of today is no different than a record. The people inside these businesses have the deepest and richest insight on Latino consumers, and are the perfect partners to work alongside a general-market agency.

According to Nielsen, sales of vinyl records grew by 30% in 2015, to 11.9 million, from 9.2 million in 2014. Music fans are rediscovering records.

It’s now time for marketers who have turned to the dreaded adaptation and translation approach to rediscover the value of Hispanic advertising agencies.

With an uncertain economy once again rearing its ugly head, and a presidential election that has put Hispanics in an understated role as ultimate decision maker, we’ve put on our thinking cap and our reading glasses to provide a Total Focus to Hispanic marketers and advertising agency executives on everything keeping you up at night—and everything keeping the lights on and the paychecks from bouncing.

Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download at http://reports.hispanicad.com/reports/HMO2016/

As the industry’s key executives gather in Miami Beach for the 20th annual ahaa conference, this year bearing the name “The Future in Focus,” we hope this report generates conversation, thought and perhaps a little controversy. Congratulations to Leif Roll, VP of Marketing at State Farm, on being named Marketer of the Year. We’ve seen a lot from State Farm in the U.S. Hispanic market. But where is GEICO? Who is Progressive’s Latina counterpart to Flo?

We also single out Eric Reynolds, CMO of The Clorox Company, as Clorox has demonstrated an exceptional understanding of the Latino consumer through product development and subsequent marketing efforts that make the company a standout. Your lavender-scented products can be found throughout the Hispanic Market Overview ohana.

Please enjoy this seventh annual Hispanic Market Overview, presented by López Negrete Communications. As you are reading this, please listen to what is being said. Otherwise, they’re just words that you may be hearing, but not digesting.

Reading, while listening to your favorite record album, is highly recommended.

 

Adam R Jacobson

Coming Monday: Hispanic Market Overview 2016

hmo2013  “Hello, it’s me. I was wondering if after all these years you’d like to meet.”

 

Those are the opening lyrics to Adele’s multiplatform smash hit “Hello.”

Advertising executives active in the U.S. Hispanic market who seek growth in 2016 and 2017 may be leaving that very voicemail and sending that very line via e-mail to potential clients that have had potential since Friends left the airwaves—and have yet to engage Latinos in Spanish-language media.

Then there are the regular players: the media, the agencies and the clients we always talk about.

But there’s so much more to be said. Only, who’s talking? If they are talking, what are they saying?

“It’s soft.”

That’s great if I’m buying a pillow. But, we’re talking about the fragile U.S. Hispanic market—one that has seen agencies shutter, and scant new major brands who’ve opted to speak to an important consumer group in Spanish.

These are concerning times, and the 2016 Hispanic Market Overview, presented by Lopez Negrete Communications, promises to provide readers with information, insight, statistics, commentary, and real-world remarks on how things really are.

With an uncertain economy—again—and the upcoming presidential election, we promise to put on our reading glasses and put Total Focus’ on everything keeping you up and night, and everything keeping the lights on and the paychecks from bouncing.

Gain ‘Total Focus’ by downloading the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson, from Monday at Noon CET/6am ET/3am ET and Midnight, Hawaiian Time. This report is distributed exclusively by HispanicAd.com and presented by Lopez Negrete Communications.

ADVERTISING SPONSORS:

ALMA
Azteca América
d’expósito & Partners
ESPN Deportes
Eventus
Fox Deportes
La Agencia de Orcí
Pandora
Telemundo (NBCUniversal Hispanic Enterprises)
Anita Grace

For more information on sales opportunities for the 2016 Upfront Guide and 2016 Hispanic CMO report, contact Gene Bryan at 917-854-1706 or via e-mail at gbryan@hispanicad.com

For editorial opportunities, contact Adam Jacobson at 954-417-5146 or at adam@adamrjacobson.com

Hispanic Market Overview 2016, presented by Lopez Negrete Communications
builds on the insights and observations provided each business day in HispanicAd.com and in the October 2015 Hispanic CMO Thought Leadership report.

Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa

Updated 16:00 UTC – 2 July 2015

By Adam R Jacobson

MIAMI — The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.

The number of shares to be offered and the price range for the proposed offering have not yet been determined. However, MarketWatch reports that Univision plans to offer $100 million in shares.

According to a source close to the matter, the $100 million figure “is a placeholder number that all IPOs use” and that Univision cannot provide guidance on any number at this time, as it is at the start of the public offering process.  The SEC will respond close to August 1 with an initial round of comments, and Univision will then respond to their comments until the government gives the green light for a Univision road show, which would presumably drum up support from potential investors. Following the road show, Univision will ask to go “effective” right before officially pricing its IPO. “If you look at precedent filings the s-1 in July would imply a Q4 offering,” the source tells Adam R Jacobson.

Additionally, MarketWatch notes Univision plans to trade under the “UVN” symbol on either the New York Stock Exchange or on NASDAQ.

Morgan Stanley, Goldman, Sachs & Co. and Deutsche Bank Securities Inc. are acting as lead book-running managers for the proposed offering.

Univision’s private equity owners include Haim Saban’s Saban Capital Group, TPG Capital, Thomas H. Lee Partners, Providence Equity Partners, and Madison Dearborn Partners.

Mexican media giant Televisa also owns a portion of Univision, and will continue to do so. In a statement released alongside the IPO announcement, Univision said it has entered into a Memorandum of Understanding with Televisa and concurrently amended the company’s all-important Program Licensing Agreement.

The biggest takeaway from this second announcement: Televisa will hold common stock with approximately 22% of the voting rights of Univision’s common stock. Televisa also gains the right to designate a minimum number of directors to Univision’s board of directors.

Imported live and scripted programming from Televisa is highly essential to Univision, and accounts for the majority of the network’s highest-rated programs. Without Televisa, Univision would have significantly less impact in the Hispanic television arena against fierce competitor NBCUniversal, upstart MundoFox and an assortment of cable and broadcast television players including Discovery Networks, Liberman Broadcasting’s Estrella TV, Mexico-based Azteca, and ESPN Deportes.

With today’s PLA amendment, Univision’s exclusive U.S. broadcast and digital rights (with limited exceptions) to Televisa’s programming remains in place for 15 years, up from 10 years–subject, however, to the completion of a minimum amount of net proceeds “and no change of control having occurred,” protecting itself from a hostile takeover.

The revised PLA also slightly adjusts royalty compensation through December 2017, retroactive to January 1, 2015, downward by .07 percent. On January 1, 2018, the royalty rate will increase to 16.13 percent, compared to 16.22 percent under the prior terms. Additionally, Televisa will continue to receive an incremental 2 percent in royalty payments on such media networks’ revenues above an increased revenue base of $1.66 billion, compared to the prior revenue base of $1.65 billion.

The royalty rate will again increase to 16.45 percent starting in June 1, 2018 and for the remainder of the term, compared to the prior rate of 16.54 percent. With this second rate increase, Televisa will receive an incremental 2 percent in royalty payments above a reduced revenue base of $1.63 billion.

Among the deal’s other highlights:

•    Televisa will convert $1.125 billion of Univision debentures into warrants that are exercisable for new classes of Univision’s common stock. As a result of the conversion, Univision’s annual interest payment obligations will decrease by approximately $16.9 million.

•      The conversion of Univision debentures into warrants will have the effect of reducing Univision’s consolidated debt by $1.125 billion. Univision has agreed to pay Televisa on the date of conversion, $135.1 million as consideration for the conversion using a combination of existing liquidity and previously restricted cash, which will become unrestricted as a result of the conversion.

In prepared comments, Univision President/CEO Randy Falco said, “By taking these steps and our pursuit of other related initiatives, Univision is in a stronger competitive position going forward. Televisa is the best Spanish-language content producer in the world, and we are pleased to continue to have its support as we enter the next exciting chapter of Univision’s history.”

Grupo Televisa EVP Alfonso de Angoitia added, “With these transactions we strengthen our relationship further and reiterate our full commitment to Univision and its future.”

ARJ

José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role

By Adam R Jacobson

MIAMI — In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties.

Effective immediately, Valle takes on a new role as president of political and advocacy sales.

Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.

Valle’s specific tasks as president of political and advocacy sales were not disclosed by Univision. However, the move comes just one day after Univision News and The Washington Post announced a partnership for political coverage tied to the 2016 Republican presidential nomination process and next year’s presidential campaign.

Valle will remain based in Los Angeles and retains his seat as a Univision Communications Inc. Officer of the Company.

UCI president of advertising sales and marketing Keith Turner, who Valle will continue to report to, commented, “José brings a fantastic background with diverse experience in sales, general management, local television and radio which make him uniquely qualified to help potential Political and Advocacy clients see all of the opportunities Hispanic constituents and UCI present.”

Valle’s resume includes stints as president and GM of KVEA-Channel 52 in Los Angeles, one of Telemundo’s biggest O&O TV stations. He’s also been VP/GM of KXTX-Channel 39 in Dallas, another Telemundo O&O.

Meanwhile, Jiménez will now oversee all content for 67 AM and FM radio stations serving U.S. Hispanics–including Talk WKAQ-AM and Hispanic Top 40 WKAQ-FM (KQ105) in Puerto Rico. He will also effectively serve as the operations and management leader for Univision Radio’s stations in Los Angeles, Miami and San Antonio.

Jiménez has been SVP/GM for Univision Radio/Los Angeles and previously held LSM duties for Univision’s two broadcast TV stations in Los Angeles: KMEX Univision 34 and KFTR UniMas 46. Prior to that, Jiménez enjoyed a career at Telemundo.

As part of the changes, Univision Radio’s AM stations “will be integrated locally,” effective immediately. What this means was not immediately clear; many recent Univision AMs took on a underperforming nationally distributed Spanish News/Talk format.  However, the company notes the integrated local content approach “will allow for more targeted local content, giving listeners more of the fresh, localized content they want and advertisers the opportunity to reach a hyper engaged, market-specific consumer group.”

In unrelated news, Univision Communications today terminated its business relationship with the Miss Universe Organization, which is part-owned by Donald J. Trump. The decision was based on Trump’s recent remarks about Mexican immigrants.

“At Univision, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country,” the company said in a statement. “We will not be airing the Miss USA pageant on July 12 or work on any other projects tied to the Trump Organization.”

However, the company did note that Univision News and the local news division will not censor any coverage of all candidates, including that of Donald Trump, thus ensuring its audience continues to have access to all points of view.

ARJ

DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR

Mario Kreutzberger to host entertainment specials and help develop future professionals for the Univision Network

 

Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
 
Don Francisco will continue contributing to the Univision Network with new projects and by hosting entertainment specials and campaigns such as “TeletónUSA,” which is held every year on behalf of disabled children. He will also take part in Univision’s ongoing efforts to look for and develop new on-air talent and professionals.
 
Ever since “Sábado Gigante” first launched in 1962 on Chile’s Channel 13, Mario Kreutzberger (Don Francisco) has been capturing the hearts of his loyal viewers, making important contributions to the development of families and delivering entertainment as creator and host of a program that has beat all broadcasting longevity records.
 
Thanks to the tireless work of Don Francisco and his team of professionals, who have creatively adapted to the changes in television over more than half a century, the show is still No. 1 on Saturday nights among Hispanics and has made history in the U.S. television industry. There’s no doubt that the dynamic mix of humor, amateur talent contests, audience games, human-interest stories, celebrity interviews, emotional family reunions, and the presence of some of the biggest Latin music stars have granted “Sábado Gigante” over the past five decades the privilege of becoming an indisputable milestone in the history of international television.
 
“During my 40 years in the industry I have met few people with the same energy, creativity and passion for television and the audience as Mario, and I join in celebrating him and his team at ‘Sábado Gigante’ for the great success and the milestones achieved in broadcast television,” said Randy Falco, president and CEO of Univision Communications Inc. “Mario is an important part of the Univision family, and his knowledge of the industry and commitment to innovation will help us to continue defining the future of the media industry.”
 
Alberto Ciurana, president of Programming and Content for Univision Communications Inc., commented, “Mario is one of the most beloved and legendary entertainers in the world and has been an innovative and inspirational force in the television industry throughout his career. Mario’s uncanny ability to connect with audiences has transformed how we look at variety shows and allowed ‘Sábado Gigante’ to endure the test of time, making it not only Univision’s longest-running program, but also the longest-running variety series in television history. For so many in the Spanish-speaking community, Don Francisco’s weekly three-hour show defines Saturday evening entertainment, and I want to thank him and the incredible team for their outstanding work.”
 
Ciurana continued, “We are so thankful to have Mario as part of the Univision family. We are grateful that he will be continuing his relationship with us on upcoming Network specials and through ongoing support of our talent development programs. ‘Sábado Gigante’ will forever be a staple in Hispanic television history, and we join Mario’s fans in wishing him all the best as he enters his next chapter.”
 
Said Mario Kreutzberger, “I’m excited to share with the audience this announcement, with which we’re starting to bring to a close the 53-year cycle of ‘Sábado Gigante,’ 30 of which were possible thanks to Univision in the United States. There is no doubt that they have been fundamental in my professional development and in my personal and family life. I’m so grateful for the opportunity that Channel 13 of the Universidad Católica de Chile gave me as I was starting out, to Univision in the United States and also to the Televisa Network, which allowed us to bring our ‘Sábado Gigante’ into the homes of millions of families in the United States and the world every week. I have no words to thank our viewers for the support, loyalty and enthusiasm with which they have honored us through the years and which have allowed the show to become an unprecedented success in the history of this medium. Special and warm thanks to the outstanding production team, technicians, artists and behind-the-scenes collaborators, because without their efforts and sacrifice, we would have never reached this impressive goal. Over the past five decades, hundreds of professionals have been part of our ‘Sábado Gigante’ team, which allowed for the first 24 years of accolades in Chile, and the following 30 years of success in the United States and the world.”
 
Kreutzberger added: “From the start we made sure to ask, ‘What does the audience want?!’ And we have worked tirelessly for precisely that audience, with the utmost dedication, humility and deep respect. I have no words to acknowledge all the recognition and applause that we have received over the years. When we began in the United States in 1986, we told them that we were ‘separated by distance and united by the same language.’ Today I can say with great pride and satisfaction that that distance turned into closeness and affection. To all those who joined us by tuning in to ‘Sábado Gigante’ with their constructive criticism, work and loyalty, I would like to say from the bottom of my heart and in capital letters, THANK YOU VERY MUCH.”

Hispanic Market Overview 2015 Now Available For Marketers To Get ‘Back To Basics’

Sixth annual Hispanic Market Overview state-of-the-industry report now available.

Presented by Lopez Negrete Communications

LOPEZ-NEGRETE-LOGO-300x225

 

 

Produced by Adam R Jacobson with exclusive distribution from HispanicAd.com

hmo2013Hispanic Market Overview 2015 builds on the insights and observations provided each business day in HispanicAd.com and in the November 2014 Hispanic CMO Thought Leadership report.


Hispanic Market Overview 2015, presented by Lopez Negrete Communications, is a  detailed overview of the state of U.S. Hispanic marketing and advertising, delivered complimentary via digital download in a new easy-to-use flipbook format. Get the facts, thoughts, ideas and knowledge to propel your company’s multicultural outreach.

MAIN TOPICS: A Focus On the Fundamentals: Why targeting Hispanic millennials means retaining–and growing–your Spanish-language media buys; Hispanic media and the “OTT” opportunity; The overall state of Hispanic advertising: data overview and analysis; economic outlook and visibility

AUDIENCE: Client-side marketers, advertisers and brand managers; Hispanic media (TV/Radio/Print/Digital/Social platforms); Media buyers and planners.

CIRCULATION: HispanicAd.com eBlasts to more than 25,000 unique industry professionals, linking readers to download page at HispanicAd.com. Bonus promotion at AdamRJacobson.com, including full Google SEO platform, Twitter, LinkedIn and press release distribution to U.S. consumer and business media.

To download your copy, click here: http://reports.hispanicad.com/reports/HMO-2015/

Mixed Results For Hispanic Radio As Overall Dollars Tumble In Chicago

CHICAGO — January 23, 2015 — According to the annual Miller Kaplan revenue report for the nation’s third largest market, total radio income for the market’s stations dipped from $419,715,000 in 2013 to $376,231,000 in 2014. For Hispanic radio, the growth seen in recent years has perhaps ebbed — substantially.

Univision’s regional Mexican WOJO-FM remains the billing leader for Spanish-language stations in Chicago. However, total station revenue (which includes NTR and digital) is off 12.8% year over year, to $18.5 million. That puts it ninth overall.SBS-owned regional Mexican WLEY-FM enjoyed a 3.4% jump in revenue in 2014. However, it’s total revenue of $8,592,000 — while No. 2 among Spanish-language stations in the Windy City — remains nearly $10 million behind WOJO in the battle for dollars.

Meanwhile, iHeart’s WNUA-FM 95.5, the one-time Spanish Hot AC “Mega” which in its final Hispanic incarnation competed against WOJO and WLEY as regional Mexican “Patron,” saw revenue slide nearly 18% from 2013 to 2014, to $7.5 million. WNUA earlier this month changed its programming to English-language country music, as WEBG.

There was a huge gain in total revenue for Univision’s Spanish contemporary “Latino Mix” WVIV-FM 93.5/WVIX-FM 103.1 (the simulcast partners saw total revenue increase 60.9% year-over-year), to $5.1 million. Still, the overall numbers pale in comparison to general-market radio stations, increasing the call among Hispanic marketers and media sales executives to do more to build their “total market” stories.

— Adam R Jacobson

Hispanic Media Ad Expenditures Tumble For Radio, Rise For TV In Q1

According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth.

However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.

Spanish Language TV soared 18.0 percent in Q1 2014, compared to Q1 2013, primarily from gains at broadcast networks, Kantar reported today. The category includes four undisclosed Spanish-language broadcast networks, four Spanish-language cable networks, and 77 local broadcast channels targeting Spanish speakers.

At the same time, “Hispanic Local Radio” stations–reflecting Spanish-language stations in 24 markets–were down 10.8 percent. The decline is being blamed on lower spending from retailers, auto dealers and restaurant categories. It is the first time Kantar has provided a specific look at Hispanic radio in its quarterly ad expenditure reports.

Total advertising expenditures increased 5.7 percent in Q1 2014, to $34.9 billion, Kantar Media notes.

Every measured type of television had expenditure increases in Q1 2014, compared to Q1 2013. Call it the Olympics Effect.

“The Winter Olympics delivered its expected windfall in the first quarter, adding about $600 million of incremental ad spending to the marketplace. But the nature of the event is that this money is narrowly distributed and doesn’t benefit all sectors of the market,” said Jon Swallen, Chief Research Officer at Kantar Media North America. “Subtracting the Olympics’ contribution, the growth rate for remaining expenditures was just under four percent.”

Overall results for the radio industry were mixed: National Spot Radio was up 6.7 percent, driven by a larger number of brands using the medium. But local radio, reflected by Kantar as only English-language stations, suffered an ad expenditure decline of 4.7 percent. 

HISPANIC PRINT STAYS HEALTHY

As noted in the EPMG-distributed Hispanic Print Overview 2014, produced by The Adam R Jacobson Editorial Services & Research Consultancy, Hispanic print media has fared strongly compared to English-language print media–notably newspapers–with respect to ad growth.

This is reflected in Kantar’s latest data, which show year-over-year ad expenditures for Spanish-language newspapers statistically flat (+0.2) in Q1. By comparison, all print newspaper media experienced a 5% year-over-year ad expenditure drop in the quarter.

Similarly, Hispanic magazines–led by People en Español and Vandidades–experienced a strong 15.8 percent ad expenditures gain in Q1 ’14, compared to the same period a year ago. Overall, magazines saw a 1.6 percent decline in ad revenue during the period. The bottom line totals were skewed by severe reductions from the two largest magazine advertisers (Procter & Gamble and L’Oreal), who account for more than ten percent of total spending for all magazines, regardless of language.

UNIVISION RADIO DRAWS THE RADIO DOLLARS

According to local advertising research firm BIA/Kelsey, the No. 1 Hispanic radio station by estimated revenue in FY 2013 is Univision Radio’s gold-based Spanish Adult Contemporary KLVE-FM “Radio Amor” in Los Angeles. The station accounted for $31.2 million in estimated revenue during the year.

Close behind at No. 2 is another L.A. radio station—Liberman’s regional Mexican KBUE-FM “Qué Buena,” with estimated billing of $27.3 million. Three L.A.-based radio stations can be found in the top five, with SBS’s KLAX-FM “La Raza” ranked seventh nationally with an estimated $20.3 million in revenue.

Univision stations dominate the top 10, while SBS takes three of the spots. But SBS dominates in New York, as Univision’s WXNY-FM and WADO-AM are not among the nation’s top 10 Hispanic stations by billing.

Top 10 radio stations by estimated annual billing estimates

 Call Letters Format Market

Market Rank

Owner Revenue (in 000s)
KLVE Spanish AC Los Angeles, CA

2

Univision

$31,200

KBUE Reg. Mexican Los Angeles, CA

2

Liberman

$27,300

WSKQ Tropical New York, NY

1

SBS

$25,000

KLTN Reg. Mexican Houston, TX

6

Univision

$24,200

KSCA Reg. Mexican AC Los Angeles, CA

2

Univision

$22,200

WOJO Reg. Mexican Chicago, IL

3

Univision

$21,200

KLAX Reg. Mexican Los Angeles, CA

2

SBS

$20,300

WAMR Spanish Cont. Miami, FL

11

Univision

$18,200

WPAT Spanish Cont. New York, NY

1

SBS

$17,200

WEPN Spanish Sports New York, NY

1

ESPN Deportes Radio

$16,500


Source: Media Access Pro™, BIA/Kelsey, 2013