from The Adam R Jacobson Multicultural Consultancy
Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council. How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.
Created and produced pro bono by LNC, the new campaign seeks to encourage Hispanic pre-care partners to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones.
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
HispanicAd, in association with Hispanic Market Overview, has released the eighth edition of the Hispanic Market Thought Leaders special report. “With every edition, we strive to cover important marketing topics in our industry and highlight the top marketing executives for their contributions to our industry,” said HispanicAd publisher Gene Bryan. “The 2020 U.S. Census is…
What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a strong nation.
This is the United States of 2019. Will it be the USA of 2029?
Count on it, marketers.
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