The 2020 HISPANIC TV UPFRONT REPORT is now available!

The definitive guide for multicultural marketers and advertising professionals on where Hispanic television stands for the 2020-2021 Upfront season has arrived.

The 2020 HISPANIC TV UPFRONT REPORT is now available, exclusively through and



Why COVID-19 Confirmed Hispanic TV Matters

Two years ago, the “Hispanic TV Upfront Guide” opened with the following question: WHY ARE THE UPFRONTS STILL A THING? In 2019, this report got upfront, if you will, on why they still matter.

It took a highly contagious novel coronavirus to put a stop to the procession of media buying, media planning, and advertising and marketing professions from one Midtown Manhattan venue to the next — squelching the Broadway bravado and peacocking seen from the nation’s biggest broadcasting and cable networks.

Who knew we’d miss the Upfronts so, so much, if only for the ad buying process.

The loss of the Upfronts, and so, so many other things, does have its silver lining. With shelter-at-home regulations in place from mid-March through the end of May in many high-density Hispanic areas, the power of Spanish-language media was displayed in ways not seen in recent memory.

With all of the talk of bilingual, bicultural GenZ audiences dominating the conversation, one thing rang true: Spanish still matters. A lot.

With visibility akin to a think marine layer in the Los Angeles basis, will “June gloom” cloud TV Hispanic TV advertising across 2020?

We find out from Gloria Constanza, Chief Contact Strategist at d’expósito & Partners.

We also learn why CNN en Español, Estrella TV and Mega TV may be more important than ever, as competitors to Hispanic market visual media stalwarts Telemundo and Univision.


Skip to content