Two of the nation’s leading Hispanic media companies have simultaneously powered up initiatives designed to get out the vote ahead of the 2020 U.S. presidential election and important “down-ballot” races on the federal, state and local level across the U.S.
Univision Communications, the multimedia company set to see Wade Davis succeed Vince Sadusky as CEO following a shift in its majority stake to Searchlight Capital Partners and ForgeLight, has teamed with data solutions firm Kochava for the addition of what it calls “deep linking technology” to Univision’s ongoing multi-platform, voter registration campaign — “Vota Conmigo.”
Thanks to the partnership, SmartLinks for TV powered by Kochava brings a quick response (QR) code for deployment across Univision’s linear and digital platforms, including broadcast networks Univision and UniMás, cable networks Galavisión and TUDN, and Univision.com. Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant “Vota Conmigo” content. Upon scanning, they will be dynamically linked to Univision’s “Vota Conmigo” portal where they can register to vote, learn about mail-in ballot options, and find out where they can vote early and on election day.
Univision’s #VotaConmigo encourages voter registration and turnout in the upcoming U.S. presidential election through a series of PSAs, virtual phone banks, townhalls and special programming on Univision’s networks, local television and radio stations, and digital properties. The effort is comprised of four campaign phases spanning from July to November: voter registration, vote by mail, early voting, and get out the vote.
“We remain focused on providing the 32 million eligible Latino voters all the necessary information they will need in order to cast their ballot in November,” said Ron Estrada, SVP and Head of Government Relations and Corporate Social Responsibility at Univision. “Kochava’s innovative technology allows us to amplify the ‘Vota Conmigo’ message in a way that is seamless and easily accessible.”
Concurrently, Entravision Communications — a Univision partner on the TV side of the media business — has launched its Juntas Votamos (Together We Vote) civic engagement campaign.
It is specifically targeted on empowering Hispanic women to register and vote in the November 2020 election. The effort is run in conjunction with Hispanic Heritage Month — September 15 through October 15, 2020.
The Juntas Votamos campaign will be featured across Entravision’s television, radio, and digital platform and includes:
- Vote Series: A showcase of women from different backgrounds encouraging other women to vote.
- Local Influencer Public Service Announcements: features female talent sharing their life experiences and challenges before becoming public figures, and male talent revealing the women who inspired them the most in their life.
- Feature Profile Stories: the inspirational stories of four different Latino women will be profiled; they’ll tell their story of how they realized their dreams.
- Topic Explainers Series: short stories examining the reasons for inequities in equal pay, gender violence, reproductive health, and sexual harassment.
Luisa Collins, Vice President for News, Social Affairs, and Wellness at Entravision, commented, “Entravision is proud of its long history of educating its audiences and promoting civic engagement. Juntas Votamos is an empowering campaign focused on providing women with information on some of today’s most important issues, and encouraging them to exercise their right to vote. I look forward to sharing the stories of the women participating in the campaign and I’m personally excited to be part of this effort.”
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