AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

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DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR

Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

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Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show

Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.

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Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need

“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.

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