Adam R Jacobson was once an aspiring disc jockey who thought it was cool to have a DJ name. Cleverly, he reversed his last name and first name and came up with “Jake Adams”.

Jacobson’s radio career is highlighted by cameo appearances as a semi-frequent contest winner on WHTZ (Z100) in New York, an extremely brief internship at WMXJ (Majic 102.7) in Miami and as “Gnarly Charly” and “Bubba the Luv Sponge” at WVAU-AM & FM (Eagle 102) in Washington, DC – the student-run radio station at American University.

Despite a life-long desire to become a professional radio pronouncsticator, Jacobson followed the advice of late Miami talk radio icon Neil Rogers and WABC-Channel 7 morning co-anchor Ken Rosato – “Stay out of the business!”

But Jacobson couldn’t do that. So he got his journalism degree from AU and after bouncing around a few jobs – including writing about sludge and toxic waste, of all things – he was hired at Radio & Records and moved to Los Angeles to cover the industry he’d loved since a kid.

Today, “Jake Adams” has a pitiful radio resume, which now includes a five-hour “audition” for a part-time weekend shift at Lincoln Financial Media’s Soft AC WLYF-FM “101.5 Lite FM” in Miami.

Unscoped hourlong recordings of Adams’ tryout at Lite FM are too large to post, at 10.2MB. Perhaps that’s a good thing (despite what friends and relatives have said about my abilities).

Nevertheless, Adam R Jacobson has assisted radio stations in a plethora of ways, from analysing Arbitron ratings to effectively communicating with local media and your listeners.

For your listening pleasure, here are three demos Adam R Jacobson cut in 2006 in yet another failed attempt to become the next Scott Shannon.





As the senior associate editor at Hispanic Market Weekly, Jacobson developed and created all of the content featured in the CMO Essentials platform – including a series of video vignettes appearing at and on YouTube during fall 2008.

Jacobson’s early work in front of the camera confirmed beyond a doubt that he’s a radio guy. However, he quickly got the hang of a three-minute video report.

Sadly, the project was abandoned in January 2009.

View Adam in a CMO Essentials report:

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