After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
While the city of Boca Raton, Fla., may think of itself as a classy hub of business and higher income households, in English the city’s name is “Rat’s Mouth.” For Entravision, there’s nothing gross at all about a rat’s mouth. In fact, it’s just committed to one as the centerpiece of its latest national radio programming syndication effort.
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…
Two of the nation’s leading Hispanic media companies have simultaneously launched initiatives designed to get out the vote ahead of the 2020 U.S. presidential election and important “down-ballot” races on the federal, state and local level across the U.S.
If you work in or compete with Hispanic radio in your market, this event will help you increase your share of the ratings and revenue pie. Streamline Publishing is pleased to announce that Hispanic Radio LIVE!, a virtual series presented in five weekly 90-minute installments, will kick off on October 1 and run through October 29…
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.
According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.