Did Jose Villa Just Kill Your Business?
"The reality is that the business of Hispanic marketing is still stuck in the past," Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck…
Third Edition of ‘Hispanic CMO’ Report Set For October
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again…
Can Multicultural Agencies Be The Best ‘Relationship Shops’?
What if an agency were to take control of the relationship, steering a path with miles ahead while serving as the trusted, needed and necessary partner committed to brand growth…
Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson.
AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the…
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry's most widely read and trusted media and…
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who…
Top Hispanic Market Execs Talk ‘Total Market’ In HISPANIC MARKET OVERVIEW 2014
In the fifth edition of Hispanic Market Overview, the question of "what is 'total market' and how does the marketer best tackle this in their buying and planning and Hispanic…
Commentary: Hispanic Agencies, Media Hold The Cards (Or Domino Chips)
Hispanic advertising agencies and consultancies are more vital than ever when connecting marketers and brands to Latino consumers. We live the market. We understand the market. We experience the market.…