from The Adam R Jacobson Multicultural Consultancy
Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council. How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.
Anna M. Gómez, a Democrat who is the first U.S. Hispanic Commissioner on the Federal Communications Commission (FCC), will deliver remarks Tuesday (12/12) at the inaugural installment of the Congressional Hispanic Caucus Institute (CHCI) Celebrating Latina Excellence Series.
A private investment firm known for its “Project Black” initiative has completed a strategic acquisition in which it now holds a 58.5% stake in My Code, a multicultural media and marketing services company with roots in the U.S. Hispanic market.
Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024.
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.
In October 2021, he became President of Univision News, moving to Miami from Mexico City. For 23 years prior to that shift, thanks to the union of Televisa and Univision, he served as VP of News at Televisa for 23 years. Now, Leopoldo Gómez has shared that he is exiting the company today known as TelevisaUnivision, and that he plans to pursue other interests.
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