U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the "Big Four" struggle to keep audience share, in Hispanic media there's perhaps a…

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs…

VIS, a division of Paramount, has approved an exclusive first-look deal with Latin entertainer Jaime Camil (Jane The Virgin, Schmigadoon!, Kimi, La Fea Más Bella, Broke, Coco) to develop an array of projects…

Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City…

The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from…

What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a…

A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.

Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.

Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her…

Azteca America  has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a  video series that documents the struggles faced by Hispanic immigrants to the…