‘The Reopening of Hispanic Marketing’: HMO 2020 Available For Free Download
The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to…
HMO 2019: ‘BLENDING. BONDING. BULLOCKS?’
What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and…
Free Download: HISPANIC SOCIAL MARKETING 2019
A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.
Latino Cinema-Goers: The Big Over-indexing Consumer
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via…
Publicity Swap: Franklin At Telemundo, Alban At VIMN
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo.…
IMMIGRANT ARCHIVE PROJECT PARTNERS WITH AZTECA
Azteca America has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a video series…
Claritas Acquires Geoscape
Terms were not disclosed. News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at…
It’s Here: HISPANIC CMO Thought Leaders 2017
Hispanic Market Overview is proud to announce the Nov. 6, 2017 distribution of Hispanic CMO -- Hispanic Thought Leaders 2017. This report,…
TRANSITION AND TUMULT: THE STATE OF HISPANIC ADVERTISING
This report dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving?…
HISPANIC MARKET OVERVIEW 2017 CREATIVE GALLERY
HISPANIC MARKET OVERVIEW 2017 – Creative Gallery. Featuring video for Dodge Ram – “Salt of the Earth”; Dodge Ram –…