HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2018 Hispanic Social Marketing Report for free download.
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AccuWeather Network’s Español Appeal
AccuWeather is making a big play for Hispanic consumers by welcoming new additions to its team of broadcasters and journalists who know a little bit about el clima and prognósticos.
Karuska Matos-Horta and Marvin Gomez have joined the network as bilingual TV weather broadcasters from Puerto Rico and Guatemala, respectively, sharing real-time weather forecasts and updates to English- and Spanish-speaking viewers.
Jonathan Petramala, who joined the network as a bilingual weather news reporter, will produce innovative, unique stories from locations where severe weather is occurring, live in the field.
AccuWeather is a provider of forecasts for Spanish-language audiences of apps, web and mobile sites, newspapers, radio groups, and TV stations in the U.S. and Mexico and throughout South America.
“We seek out talented experts who can best reach our viewers and let them know that AccuWeather cares about how impactful the weather can be on their everyday lives, for a more personalized experience,” said John Dokes, General Manager of AccuWeather Network and AccuWeather Chief Marketing Officer. “Karuska, Marvin and Jonathan’s skills in forecast analysis and in-the-field weather reporting, in both television and digital platforms, will continue to elevate AccuWeather’s service to its viewers, keeping them safe and better prepared.”
Gomez and Matos-Horta joined the AccuWeather Network in January 2018.
Petramala came on board in February 2018.
D.C. Gets Its ‘Deportes’, Thanks To Entercom
Entercom, the radio broadcasting company that’s widely known across the business as a lover of sports programming, is bringing some “deportes” to Hispanic sports fans across the National Capital Region.
Now on the air is “El Zol Deportes,” based at WJFK-AM 1580 and on 107.9 HD-2 (WLZL-FM) in Washington, D.C.
El Zol Deportes features a mix of locally produced and nationally syndicated sports-talk programming from ESPN Deportes Radio, as well as a full slate of live Spanish-language play-by-play.
The brand is an extension of Latin Urban/Tropical hybrid “El Zol 107.9,” which CBS Radio signed on at 99.1 MHz several years ago.
“Sports are an integral part of the Washington D.C. Spanish-speaking community and we are excited to fill this void by offering the only Spanish-language sports brand in the metro are,” said Steve Swenson, SVP/Market Manager for Entercom/ Washington D.C. “By leveraging our existing sports brands and relationships, El Zol Deportes will offer the most compelling play-by-play to serve the community and our local partners.”
Live play-by-play includes the Major League Soccer Game of the Week as well as major international soccer leagues such as UEFA, Liga MX and FIFA World Cup Qualifiers.
In addition, the station will offer Spanish play-by-play of ESPN’s Monday Night Football, Major League Baseball and the NBA playoffs.
The new El Zol Deportes will also feature the locally produced “Deportes al Día con Rey Parker,” airing weekdays from 3:00 p.m. to 5:00 p.m.
“El Zol Deportes” will also partner with co-owned WJFK-FM 106.7 “The Fan.”
Telemundo Center Officially Opens in Miami
Telemundo Center, the new global headquarters for the Hispanic TV arm of NBCUniversal, is now open for business.
The new facility, located in far-west Miami, is being touted as “the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.”
With an investment of more than $250 million, Telemundo Center is an approximately 500,000 square-foot facility on 21 acres, with the capacity to house 1,500 employees.
“Telemundo Center is the manifestation of our commitment to the Hispanic market and a representation of our core values of innovation, collaboration and transparency,” said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “Latinos are a growing cultural, political and economic force influencing every aspect of our country. Telemundo Center is the only facility that can fuel the preferences and demands of this dynamic audience, while driving unlimited growth and opportunity for our company, our employees and our community for years to come.”
Producing over 3,000 hours of original content a year, Telemundo Center includes 15 highly adaptive studios, including two digital studios, virtual and augmented-reality sets, and a state-of-the-art news operation.
Telemundo Washington Rebrands To ‘Telemundo 44’
WASHINGTON, DC — WZDC-TV today announced it is rebranding from “Telemundo Washington” to “Telemundo 44,” effective Thursday (3/8).
WZDC had been on Channel 25 until Wednesday, when the signal was shut off; ZGS Communications owner Onda Capital collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.
Now, it is operating via a channel-sharing agreement with NBC sibling WRC-4, which uses digital channel 48.
WZDC’s “PSIP” channel will now be 44.1.
Telemundo 44 can be seen locally on Comcast Channel 796 and on FIOS Channel 520.
The end of Channel 25 comes two months after what is now Telemundo 44 added newscasts at 6:00 PM and 11:00 PM. Now that is has moved, an hour-long weekday newscast at 5PM is a part of the lineup. The newscasts are anchored by Alban Zamora and Sulema Salazar.
“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, President and General Manager of WZDC-TV and WRC-TV. “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”
The station’s new website, TelemundoDC.com and dedicated station app, “Telemundo DC” also launch today. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go. In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called “CazaTormentas” in Spanish (“StormRanger”).
The “Live Radar” will also be powered by the existing network of national weather radars.
The change comes following the acquisition by NBCUniversal of all 13 ZGS Communications Telemundo affiliate stations — now O&Os.
IMMIGRANT ARCHIVE PROJECT PARTNERS WITH AZTECA
Azteca America has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26.
“Quienes Somos” will highlight the myriad contributions that Hispanic immigrants have made to America through their collective and individual experiences. In the video series, Latino immigrants, from popstar Luis Fonsi to everyday heroes making a difference in their communities, speak to themes such as the importance of education, recalling their first days in the U.S. and the impact others have made on their journeys. Also featured in the series are:
- Dr. Eduardo Padron, President, Miami Dade College, remembers being inspired to succeed by the promise he made to his mother
- Actor and producer Edward James Olmos shares the story of his immigrant father
- Gabby Pacheco, a leading immigrant rights advocate, offers advice to undocumented youth
- Indy 500 Champion Tony Kanaan looks back on a childhood promise that’s taken a lifetime to fulfill
“The IAP’s important work is incredibly relevant and makes for essential viewing in today’s polarized climate,” said Enrique Perez, Executive Vice President, Azteca America TV Station Group. “We are fortunate to shine a light on these bright, creative, hard-working people who all have made sacrifices to achieve the American dream.”
“All of us at the Immigrant Archive Project are honored to partner with Azteca America in the creation of ‘Quienes Somos.’ These unscripted stories, told in the subject’s own words, contain a truth that simply cannot be captured in any other way,” said Tony Hernandez, co-founder, Immigrant Archive Project. “There is a pressing need to understand the modern immigrant experience so that future generations may learn from the collective immigrant experience. Azteca is a wonderful partner to help bring these stories to a wide television audience.”
“Quienes Somos” will air on all Azteca America stations throughout 2018.
Claritas Acquires Geoscape
Geoscape, the Miami-based business intelligence firm founded by Cesar Melgoza, has been acquired by Claritas LLC — a former unit of Nielsen purchased one year ago by the Carlyle Group and The Indian Hill Group.
Terms were not disclosed.
News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).
Commenting on Claritas’ acquisition by Carlyle and Indian Hill from Nielsen, Melgoza said this was done “with the intent of building a world-class business intelligence enterprise. I’m very pleased that we fit perfectly into that vision.”
Claritas, like competitors including Mintel and GfK, helps companies understand distinct consumer segments while finding the customers best-suited for certain products and services. Claritas is known such segmentation systems as PRIZM.
“I, along with the leadership team at Claritas, am confident this news will benefit you as an innovative marketer,” Melgoza said. “Claritas brings a team of demographers, data scientists, analysts and recognized experts across all major industries. Geoscape and our customers will benefit from increased investment in cultural segmentation, research and access to broader resources to accelerate product innovation and growth.”
For Claritas, the inclusion of Geoscape enables the incorporation of data-driven insights on the multicultural population into its current products and services.
All clients will continue to have access to the Geoscape resources. “Over the longer term, we will find ways of integrating our combined assets so that you may harness the best-of-the-best in this field,” Melgoza said.
Melgoza will retain his role as CEO of Geoscape “while helping to maximize the value of Claritas resources for our clients and simultaneously helping Claritas extend the value of Geoscape to its clients – which all have now become our mutual clients.”
It was not immediately known if other Geoscape employees will be remaining with the company or transitioning to new positions elsewhere.
Telemundo Takes The Lead With Lunchtime Newscasts
Coming Jan. 22: A hearty digest of local, national and world news as your lunchtime acompañante.
That’s thanks to Telemundo‘s continued growth of its local and national news product, which sees the the introduction of a local 30-minute newscast at Noon Eastern on its owned-and-operated stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, Tucson and McAllen-Brownsville.
Then, all Telemundo-affiliated stations and O&Os will air a new 30-minute national weekday newscast at 12:30pm Eastern, Noticias Telemundo, Mediodía.
A live stream of the national newscast will be made available at NoticiasTelemundo.com, the “Noticias Telemundo” mobile app and across Noticias Telemundo’s social media properties including Facebook, YouTube and Twitter.
“The need for local news has never been greater,” said Manuel Martinez, President of the Telemundo Station Group. “We are proud to dedicate more resources to our stations to help them boost their already strong local news programming to help them better serve their viewers with the news and information they need and deserve.”
Noticias Telemundo EVP Luis Fernández added, “The launch of ‘Noticias Telemundo, Mediodía’ is a response to a growing demand for news throughout the day and across multiple platforms.”
The expansion is part of the growing commitment Telemundo has made in national and local news, which began in 2013.
In order to support the new local newscasts, Telemundo will be adding staff members in the coming months.
The new half-hour newscast include: Telemundo 52 Los Angeles (KVEA), Telemundo 47 New York (WNJU), Telemundo 51 Miami (WSCV), Telemundo Houston (KTMD), Telemundo 39 Dallas-Fort Worth (KXTX), Telemundo Chicago (WSNS), Telemundo 60 San Antonio (KVDA), Telemundo Phoenix (KTAZ), Telemundo Tucson (KHRR), and Telemundo 40 Rio Grande Valley (KTLM).
Azteca Changes Channels In Southern California
The Spanish-language Azteca América broadcast TV network has officially concluded its 17-year run on KAZA-54, with all programming shifting Wednesday (1/4) to a station that once served as the flagship for the LATV network.
Now branded as “Azteca Los Angeles 57” is KJLA-57, a station owned by Walter Ulloa — but not the company he oversees, Entravision.
KJLA is a full-power station and all of the programming formerly on KAZA has made the move.
The shift of Azteca América to KJLA is the result of the Oct. 25 acquisition of the channel-sharing agreement for KAZA, licensed to the island municipality of Avalon, Calif., to Norman Shapiro’s Weigel Broadcasting Co. for $9 million.
As reported by Radio + Television Business Report, a $91,116,442 bid was accepted in the FCC’s incentive auction, giving the spectrum of KAZA to wireless telecommunication companies.
“Securing a robust presence in Los Angeles with full HD carriage on all cable and satellite providers is a significant move for Azteca America,” said Manuel Abud, the network’s President/CEO.
He added that Azteca’s launch on KJLA is part of HC2 Holdings Inc.’s strategy “to preserve and expand Azteca America’s distribution footprint and solidifies its commitment to serving the number one Hispanic market in the country.”
HC2 acquired Azteca América on November 30.
“We look forward to entering the new year with a renewed commitment to serving the Latino community and offering our advertising and business partners the best service and most impactful marketing solutions to connect with our KJLA viewers,” said Enrique Perez, EVP of Azteca America Station Group.
How long viewers will be able to view KJLA at its present home is the next question facing Azteca consumers in Southern California. That’s because KJLA’s spectrum fetched $135,542,845 in the FCC’s incentive auction.
KJLA enjoys a Channel-Sharing Agreement; the transition will be seamless to all except viewers who receive the station via an over-the-air digital antenna.
Former Univision Radio Content Head Joins Enrique Santos At iHeart
Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia‘s Hispanic media activities.
Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.
González reports to Santos, who holds the role of Chairman/COO of iHeartLatino, and Brad Hardin, EVP/GM for iHeartMedia’s National Programming Group. González will be based out of iHeart’s Miramar, Fla.-based South Florida operations center.
González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy, reborn in September 2016 with Santos at the helm after a previous effort involving Hispanic radio veteran Alfredo Alonso ended in January 2011 after a six-year tenure.
Specifically, González will assist Santos the recruitment of programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners.
Additionally, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual concert event staged by iHeart in South Florida.
“Pedro knows that this is an ever changing industry and is always ahead of the game when it comes to adapting to the listeners needs and demands,” said Santos. “His vast experience building winning radio teams combined with his programing knowledge and expertise will be key in our continued growth.”
González spent 13 years at Univision, where he worked closely with Santos, formerly associated with WRTO-FM “Mix 98.3” and as a successful morning host who for many years saw Joe Ferrero as his co-host.
Before coming to Univision, González was based in San Juan, as VP/Programming for UNO Radio Group, operator of the “Salsoul,” “Fidelity,” “NotiUno” and “HOT 102” cadenas in Puerto Rico.
“I’m thrilled for the opportunity to reunite with Enrique,” said González. “I’ve been following the great work that iHeartLatino has already done and I can’t wait to collaborate with iHeartLatino’s talented programming team and on-air personalities.”