If the U.S. Hispanic marketing and advertising world were to have a mascot of its own, Eeyore, from the Winnie the Pooh series, might make a good choice for some.
Pessimistic, gloomy, depressed, and anhedonic — that’s the atmosphere plaguing an industry that’s having a hard time coping with “total market” dictates, right?
If Eeyore is indeed the choice, include it in the piñata parade that offers a visualization of just where Hispanic marketers and advertising agency professionals find themselves in the second half of 2017.
They’re the proverbial piñata, getting pummeled from all sides.
But, is it warranted? Is it exaggerated?
That’s a question the 2017 edition of the annual Hispanic Market Overview report from Adam R Jacobson seeks to answer fairly, succinctly, and without fear.
We know things are hard. That’s why we’re asking about the overall growth forecast and pacings.
We also want to know if the transition at the White House really impacted Hispanic marketing and advertising, or if it’s just a convenient excuse for other problems.
Are budgets growing, or are things in any way impacted from the transition in the White House, as some have suggested?
This report dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving? Which ones are fumbling?
Our pledge: To give the reader the total picture of an industry that’s in transition, and perhaps tumult.
COMING JUNE 10:
HISPANIC MARKET OVERVIEW 2017 from Adam R Jacobson
For advertising sales solutions, please contact Gene Bryan at GBryan@HispanicAd.com