Univision S.F. Secures A New News Anchor

A news anchor with two decades of experience in Los Angeles has been tapped to help the 6pm and 11pm weeknight newscasts at Univision’s KDTV-14 in the San Francisco-Oakland-San Jose DMA.

Taking the role is Palmira Pérez, who Univision Bay Area VP/Regional News Director Carolina Nuñez calls “a trusted journalist with a vast experience of giving voice to our community and covering the topics affecting Latinos in California and in our nation.”

Pérez formerly anchored the 5pm and 10pm newscasts on Spanish-language unaffiliated station KWHY-22, presently owned by Meruelo Media; Pérez was part of the MundoMax team, and prior to that with MundoFox, at KWHY. In fact, Pérez had been with KWHY since July 2001, starting as a reporter.

Peréz is a native of Mexico and holds a law degree from Universidad de Guadalajara.

Joe Uva: From Podcasts To Influencers For The Former TV Exec

A former President/CEO of Univision and an ex-chairman of NBCUniversal Hispanic Enterprises & Content, including Telemundo, has been appointed Chairman/CEO of the company behind the annual Hispanicize “influencer” and digital promotion conference.

Joe Uva will be formally welcomed as the new head of Hispanicize Media Group (HMG) later this week. His chief duties will be tied to the annual Hispanicize event, held each spring in Miami.

Uva will “help scale HMG to offer more authentic, relevant and cultured content for brands looking to target multicultural millennials and Generation Z.”

It’s a second new role for Uva: As reported by Radio+Television Business Report, Uva in mid-July was appointed non-executive chairman of the board of reVolver Podcasts. In this role, he will lead the company’s managers on all governance matters while helping the company with its strategy and business development.

With Uva’s naming at Hispanicize, founder Manny Ruiz will remain involved as a member of the board of directors and as a majority shareholder.

Uva said, “I am grateful to Manny for having the vision to build an impressive foundation for leading brands and advertisers to navigate the rapidly evolving, trillion-dollar U.S. Hispanic market.  Our goal is to continue to foster trusted and loyal networks for today’s generation of Hispanic consumers.

He specifically pointed to Hispanicize’s acquisition of Exit 7 and LatinaMoms.com as further strength of HMG’s roster of influencers and content creators.

“It will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights,” Uva said. “These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer.”

Ruiz founded Hispanicize eight years ago. He said, “I am 100% behind Joe and will work closely with him to build an even better, more innovative HMG that inspires and unites our Latino community.”  

Uva’s first order of business will be integrating the Hispanicize events, DiMe Media and Hispanic Kitchen into the Exit 7 and LatinaMoms.com platforms.

María Elena Salinas To Exit Univision At End Of ’17

María Elena Salinas will exit the Univision News anchor chair at the end of the year.

The network made the announcement late Thursday, Pacific time.

Salinas has been associated with Univision and its predecessor, Spanish International Network (SIN), for nearly 36 years.

Salinas also co-hosts the Sunday show Aquí y Ahora for Univision with Teresa Rodriguez, and presents several in-depth specials on current issues each year.

As of January 2018, she plans to work independently as a journalist and producer, and continuing to devote herself to philanthropy.

“I am grateful for having had the privilege to inform and empower the Latino community through the work my colleagues and I do with such passion at Univision every day,” said Salinas. “I thank our audience for their trust and loyalty through the years, and want them to know that as long as I have a voice, I will always use it to speak on their behalf. I am excited to begin a new stage in my career, and look forward to new projects to reach new and diverse audiences on multiple platforms.”

Univision President/CEO Randy Falco said,  “María Elena has become an iconic and trusted source of unfiltered news. She is a fearless storyteller who has relentlessly pursued the truth, no matter what the dangers may be. We celebrate her groundbreaking work, her passion and commitment to journalism. María Elena has had a lasting impact in our industry and on the Hispanic community, and we wish her all the best.”

Univision News President Daniel Coronell added, “María Elena has been a great example of journalistic excellence and solidarity with the community. There has never been, nor will there ever be, another journalist like her at our Network. Her inspiring example will continue to guide the journalists of Univision News.”

Univision will announce plans for who will become the co-anchor for Jorge Ramos on its flagship newscast “in the coming months.”

Salinas was inducted into the NAB 2017 Hall of Fame,  and she is the first Latina to receive a Lifetime Achievement Emmy from the National Academy of Television Arts and Sciences.

In late 1981, after two years in radio, she joined KMEX-34 in Los Angeles.

In 1987, she broke new ground on multiple fronts when she was named an anchor on Univision’s nationally distributed newscasts.

Univision Resets Its Corporate Sales Team

On the heels of promoting Steve Mandala to President of Advertising Sales and Marketing, as Keith Turner prepares for his reported retirement, Univision Communications has set a new leadership team in a move the company says “will maximize efficiencies while heightening partner, regional and local strategic focus.”

First, Trisha Pray will relocate to Chicago, her hometown, while continuing to report to Mandala as EVP/Sales and Client Development, leading all sales efforts in Chicago, Dallas, Miami, Los Angeles, and “other growth regions.”

She was previously EVP/Network and Cable Sales and is a 25-year Univision veteran.

At the same time, Jorge Daboub is now EVP/Local Media Sales. He will report to both Mandala and John Eck, Univision’s Chief Local Media Officer.

Concurrently, Jack Randall is being promoted to EVP/Business Development. He will continue to report to Mandala.

Before joining Univision, Randall held sales roles with Fox Sports and United Stations Radio Networks (USRN) in both New York and Los Angeles.

Furthermore, John Kozack is being promoted to SVP, overseeing New York Network and Digital Sales. He will report directly to John Kelly, who will expand his role from EVP overseeing Digital and News Sales to include oversight of the New York Network Sales team.

Kozack played an integral part in building relationships with key agencies and has served as VP/Network Sales for Univision Network since 2003.

With more than a dozen years of experience in executive sales leadership, Kelly worked at NBC Universal.

Said Mandala, “This is a very exciting time for Univision fueled by new client needs, a rapidly-evolving media landscape and increased competition from external sources. I am confident that through their efforts, hard work and dedication, this group of talented individuals will continue to deliver innovative, action-driven solutions for our partners. All of them are respected media industry veterans who are widely regarded as strong leaders and strategic thinkers, and there is no better group of executives to collaborate and execute gracefully on behalf of UCI with some of our major agencies, which represent some of the biggest brands.”

Telemundo, Mazda Team Up For Multimedia Mini-Series

Do U.S. Hispanics care enough about a Hispanic baseball player currently playing for a Japanese professional baseball team where it may sway them toward a Mazda when shopping for a new vehicle.

Mazda North American Operations and NBCUniversal Telemundo Enterprises certainly hope so.

“A premier multimedia advertising campaign” has been launched that’s designed to introduce the redesigned Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.

Through Peña’s compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan.

“Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the United States,” Telemundo asserts.

The campaign was preceded by a series of Mazda media assets that ran in Japanese. Why? To generate curiosity and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo’s digital platforms, including TelemundoDeportes.com, Telemundo’s Novelas App, and the network’s Facebook pages.

“Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform,” said Laura Molen, EVP/Advertising Sales, Lifestyle Group and Telemundo Enterprises, at NBCUniversal. “¡Al Bate! is compelling, premium video content that is authentic to Mazda’s Japanese heritage and we’re excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space.”

On Tuesday (7/25), “¡Al Bate!” will debut on TelemundoDeportes.com.

“In our mission to better connect with the Hispanic community, we recognize the importance of developing meaningful content that will ultimately create a connection between the Hispanic community and the personality and passion of the Mazda brand,” said Russell Wager, VP/Marketing for Mazda. “By partnering with Telemundo to create this mini-series, we are able to utilize its influence and credibility in the Hispanic community, and create authentic creative assets that are impactful to consumers.”

TRANSITION AND TUMULT: THE STATE OF HISPANIC ADVERTISING

NOW AVAILABLE:
HISPANIC MARKET OVERVIEW 2017, presented by López Negrete Communications

If the U.S. Hispanic marketing and advertising world were to have a mascot of its own, Eeyore, from the Winnie the Pooh series, might make a good choice for some.

Pessimistic, gloomy, depressed, and anhedonic — that’s the atmosphere plaguing an industry that’s having a hard time coping with “total market” dictates, right?

Perhaps not.

If Eeyore is indeed the choice, include it in the piñata parade that offers a visualization of just where Hispanic marketers and advertising agency professionals find themselves in the second half of 2017.

They’re the proverbial piñata, getting pummeled from all sides.

But, is it warranted? Is it exaggerated?

That’s a question the 2017 edition of the annual Hispanic Market Overview report from Adam R Jacobson seeks to answer fairly, succinctly, and without fear.

We know things are hard. That’s why we’re asking about the overall growth forecast and pacings.

We also want to know if the transition at the White House really impacted Hispanic marketing and advertising, or if it’s just a convenient excuse for other problems.

Are budgets growing, or are things in any way impacted from the transition in the White House, as some have suggested?

The eighth annual HISPANIC MARKET OVERVIEW 2017, presented by López Negrete Communications dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving? Which ones are fumbling?

Our pledge: To give the reader the total picture of an industry that’s in transition, and perhaps tumult.

HISPANIC MARKET OVERVIEW 2017, presented by López Negrete Communications
hmo_17Publisher: Adam R Jacobson
The Adam R Jacobson Consultancy
1161 S Park Road, Suite 205
Hollywood, Fla. 33021

West Coast: 818-231-1546
East Coast: 954-417-5146
Twitter: @adamrjacobson1

For future advertising sales solutions, please contact Gene Bryan at GBryan@HispanicAd.com

Available Now: Your Complete Hispanic TV Upfront Outlook!

The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the availability of the 2017 Hispanic TV Upfront Report.

french film festivalThis comprehensive guide, distributed exclusively by HispanicAd, offers readers a total look at the programs and trends shaping Hispanic-targeted broadcast and pay-TV networks serving Latino viewers across the U.S.

To view and download,  CLICK HERE.

Interviews with key executives from the leading networks will focus on what the big new shows are, how sports programming still draws huge audiences of both men and women, and why Spanish-language programming will continue to remain important for the next generation of Hispanic TV consumers.

The 2017 Hispanic TV Upfront Report is a specially produced electronically-delivered supplement to the regular HispanicAd.com weekly newsletter.


To read and download last year’s report CLICK HERE.

from The Adam R Jacobson Multicultural Consultancy