Hispanic Market Overview

The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America's biggest nation.

A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media…

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their…

Created and produced pro bono by LNC, the new campaign seeks to encourage Hispanic pre-care partners to recognize the early warning signs of Alzheimer’s and other dementias in their loved…

Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.

The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.

The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella…

In October 2021, he became President of Univision News, moving to Miami from Mexico City. For 23 years prior to that shift, thanks to the union of Televisa and Univision, he served as…

Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s…