Total Market: Unplugged
To read more and download report, visit http://reports.hispanicad.com/reports/TMU-2017/mobile/index.html
Total Market: Unplugged
To read more and download report, visit http://reports.hispanicad.com/reports/TMU-2017/mobile/index.html
María Elena Salinas will exit the Univision News anchor chair at the end of the year.
The network made the announcement late Thursday, Pacific time.
Salinas has been associated with Univision and its predecessor, Spanish International Network (SIN), for nearly 36 years.
Salinas also co-hosts the Sunday show Aquí y Ahora for Univision with Teresa Rodriguez, and presents several in-depth specials on current issues each year.
As of January 2018, she plans to work independently as a journalist and producer, and continuing to devote herself to philanthropy.
“I am grateful for having had the privilege to inform and empower the Latino community through the work my colleagues and I do with such passion at Univision every day,” said Salinas. “I thank our audience for their trust and loyalty through the years, and want them to know that as long as I have a voice, I will always use it to speak on their behalf. I am excited to begin a new stage in my career, and look forward to new projects to reach new and diverse audiences on multiple platforms.”
Univision President/CEO Randy Falco said, “María Elena has become an iconic and trusted source of unfiltered news. She is a fearless storyteller who has relentlessly pursued the truth, no matter what the dangers may be. We celebrate her groundbreaking work, her passion and commitment to journalism. María Elena has had a lasting impact in our industry and on the Hispanic community, and we wish her all the best.”
Univision News President Daniel Coronell added, “María Elena has been a great example of journalistic excellence and solidarity with the community. There has never been, nor will there ever be, another journalist like her at our Network. Her inspiring example will continue to guide the journalists of Univision News.”
Univision will announce plans for who will become the co-anchor for Jorge Ramos on its flagship newscast “in the coming months.”
Salinas was inducted into the NAB 2017 Hall of Fame, and she is the first Latina to receive a Lifetime Achievement Emmy from the National Academy of Television Arts and Sciences.
In late 1981, after two years in radio, she joined KMEX-34 in Los Angeles.
In 1987, she broke new ground on multiple fronts when she was named an anchor on Univision’s nationally distributed newscasts.
On the heels of promoting Steve Mandala to President of Advertising Sales and Marketing, as Keith Turner prepares for his reported retirement, Univision Communications has set a new leadership team in a move the company says “will maximize efficiencies while heightening partner, regional and local strategic focus.”
First, Trisha Pray will relocate to Chicago, her hometown, while continuing to report to Mandala as EVP/Sales and Client Development, leading all sales efforts in Chicago, Dallas, Miami, Los Angeles, and “other growth regions.”
She was previously EVP/Network and Cable Sales and is a 25-year Univision veteran.
At the same time, Jorge Daboub is now EVP/Local Media Sales. He will report to both Mandala and John Eck, Univision’s Chief Local Media Officer.
Concurrently, Jack Randall is being promoted to EVP/Business Development. He will continue to report to Mandala.
Before joining Univision, Randall held sales roles with Fox Sports and United Stations Radio Networks (USRN) in both New York and Los Angeles.
Furthermore, John Kozack is being promoted to SVP, overseeing New York Network and Digital Sales. He will report directly to John Kelly, who will expand his role from EVP overseeing Digital and News Sales to include oversight of the New York Network Sales team.
Kozack played an integral part in building relationships with key agencies and has served as VP/Network Sales for Univision Network since 2003.
With more than a dozen years of experience in executive sales leadership, Kelly worked at NBC Universal.
Said Mandala, “This is a very exciting time for Univision fueled by new client needs, a rapidly-evolving media landscape and increased competition from external sources. I am confident that through their efforts, hard work and dedication, this group of talented individuals will continue to deliver innovative, action-driven solutions for our partners. All of them are respected media industry veterans who are widely regarded as strong leaders and strategic thinkers, and there is no better group of executives to collaborate and execute gracefully on behalf of UCI with some of our major agencies, which represent some of the biggest brands.”
Do U.S. Hispanics care enough about a Hispanic baseball player currently playing for a Japanese professional baseball team where it may sway them toward a Mazda when shopping for a new vehicle.
Mazda North American Operations and NBCUniversal Telemundo Enterprises certainly hope so.
“A premier multimedia advertising campaign” has been launched that’s designed to introduce the redesigned Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
Through Peña’s compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan.
“Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the United States,” Telemundo asserts.
The campaign was preceded by a series of Mazda media assets that ran in Japanese. Why? To generate curiosity and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo’s digital platforms, including TelemundoDeportes.com, Telemundo’s Novelas App, and the network’s Facebook pages.
“Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform,” said Laura Molen, EVP/Advertising Sales, Lifestyle Group and Telemundo Enterprises, at NBCUniversal. “¡Al Bate! is compelling, premium video content that is authentic to Mazda’s Japanese heritage and we’re excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space.”
On Tuesday (7/25), “¡Al Bate!” will debut on TelemundoDeportes.com.
“In our mission to better connect with the Hispanic community, we recognize the importance of developing meaningful content that will ultimately create a connection between the Hispanic community and the personality and passion of the Mazda brand,” said Russell Wager, VP/Marketing for Mazda. “By partnering with Telemundo to create this mini-series, we are able to utilize its influence and credibility in the Hispanic community, and create authentic creative assets that are impactful to consumers.”
If the U.S. Hispanic marketing and advertising world were to have a mascot of its own, Eeyore, from the Winnie the Pooh series, might make a good choice for some.
Pessimistic, gloomy, depressed, and anhedonic — that’s the atmosphere plaguing an industry that’s having a hard time coping with “total market” dictates, right?
If Eeyore is indeed the choice, include it in the piñata parade that offers a visualization of just where Hispanic marketers and advertising agency professionals find themselves in the second half of 2017.
They’re the proverbial piñata, getting pummeled from all sides.
But, is it warranted? Is it exaggerated?
That’s a question the 2017 edition of the annual Hispanic Market Overview report from Adam R Jacobson seeks to answer fairly, succinctly, and without fear.
We know things are hard. That’s why we’re asking about the overall growth forecast and pacings.
We also want to know if the transition at the White House really impacted Hispanic marketing and advertising, or if it’s just a convenient excuse for other problems.
Are budgets growing, or are things in any way impacted from the transition in the White House, as some have suggested?
The eighth annual HISPANIC MARKET OVERVIEW 2017, presented by López Negrete Communications dives into what’s exciting, challenging and motivating the Hispanic ad agency leaders of today. What categories are thriving? Which ones are fumbling?
Our pledge: To give the reader the total picture of an industry that’s in transition, and perhaps tumult.
HISPANIC MARKET OVERVIEW 2017, presented by López Negrete Communications
Publisher: Adam R Jacobson
The Adam R Jacobson Consultancy
1161 S Park Road, Suite 205
Hollywood, Fla. 33021
For future advertising sales solutions, please contact Gene Bryan at GBryan@HispanicAd.com
Lopez Negrete Communications
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the availability of the 2017 Hispanic TV Upfront Report.
This comprehensive guide, distributed exclusively by HispanicAd, offers readers a total look at the programs and trends shaping Hispanic-targeted broadcast and pay-TV networks serving Latino viewers across the U.S.
To view and download, CLICK HERE.
Interviews with key executives from the leading networks will focus on what the big new shows are, how sports programming still draws huge audiences of both men and women, and why Spanish-language programming will continue to remain important for the next generation of Hispanic TV consumers.
The 2017 Hispanic TV Upfront Report is a specially produced electronically-delivered supplement to the regular HispanicAd.com weekly newsletter.
To read and download last year’s report CLICK HERE.
By Adam R Jacobson
Publisher, Hispanic Market Overview
From Facebook to Snapchat, and from YouTube to Instagram, social media has been woven into the fabric of our lives. For the Latino consumer, social media platforms are fully integrated into how one communicates with friends and family near and far – via video, audio, photography and text messages.
It’s hardly a secret that social media and Hispanics go hand in hand. In May 2015, eMarketer declared that the U.S. Hispanic consumer makes social networking “a crucial part” of their digital lives.
A full-scale report titled “U.S. Hispanics: What’s True, What’s Not True and What’s Sort of True in 2015” found – two years ago – that U.S. Hispanics differ from the total population because “social media plays a distinct role in their digital activity.”
This validated what was, and is, considered to be conventional wisdom among marketers and brand managers.
Here are some of eMarketer’s predictions for 2018:
The strong family ties typically seen among Hispanics, and how this transposed to social media use, was examined in great depth in summer 2014 by Ipsos MediaCT for Facebook. One key takeaway from this report: Nearly half (48%) of U.S. Hispanics’ Facebook friends were family members, compared to 36% of total U.S. Facebook users.
Meanwhile, marketers have a plethora of choices when it comes to how to culturally communicate with U.S. Hispanic social media users. CMOs and brand managers are well aware of the need to be authentic, and why a simple translation or transcreation – even in the digital universe – may not bring the same impact as a fully developed initiative with Hispanics at the heart of the effort. With “in-language” now a secondary conversation to “in-culture,” the way Hispanics use social media very much brings one’s language front and center to any discussion a marketer should have with its social and digital media team.
This was first brought to wide-scale attention in May 2014 by Latinum Network, which discovered that 33% of bicultural online Latinos said English was their language of choice when posting on social media while 27% used Spanish and 40% switched fluidly between Spanish and English.
What does this mean for marketers? Read between the lines: Spanish was used more commonly with posts users wanted family to see. For classmates and co-workers (who may not be Hispanic), English was the choice.
The results reinforce the assessment that today’s Latino consumer easily shifts between their English-language world and Spanish-language world – oftentimes, in the same sentence. It also means marketers would be best served by engaging in social media efforts in both Spanish and English. Yes, the beloved millennial Latino is largely living in an “English-preferred world.” But, they could also be a much-desired “influencer” for marketers. If Hispanics family members trust each other and share their buying preferences and “likes,” Spanish-language efforts must be seen.
By engaging in Spanish-language social marketing, along with English-language efforts that are culturally sensitive to today’s Latino consumer, brands can best reach a diverse and still-vital segment of consumers.
In this report, we discover that Hispanic millennials aren’t the only group of Latinos that actively interact and engage with brands through social media. In fact, one group of AARP members stands out for their online prowess.
We also review how experiential marketing and social media are a perfect combination, shifting the focus away from impressions.
This report also looks at several case studies, and how every account requires a different approach to reaching the Hispanic social media user.
Lastly, we remind marketers that, despite the elevated conversation in the U.S. on issues pertaining to undocumented immigrants from Spanish-speaking countries, the U.S. Hispanic population is driven by births, rather than immigration.
Thus, many of the Latinos brands are conversing with through social media were born in the U.S.A., into families that may have a strong cultural connection to their nation of heritage but are 100% American.
Remembering this fact goes a long way with “authenticity” and relevancy.
With more than 3,000 of the nation’s most influential Latino digital content creators, journalism, music, marketing, cinema and business converging in Miami from April 3-6, 2017 for the Hispanicize conference, the eyes and ears of CMOs and brand managers will likely be fixated on the trendsetters set to speak.
We hope they listen, and use this report to help guide them on the smartest route to reaching social media-savvy Latinos.
To view and download click on image or CLICK HERE.
Hispanic Market Overview, in partnership with HispanicAd, announces the launch of the annual 2017 Hispanic Social Marketing Report.
The report will be published on Monday, April 3, 2017.
The report will include:
As for all of our reports, Hispanic Market Guide, Hispanic Market Overview, Hispanic TV Upfront Report and Hispanic CMO, these reports deliver key insights for our readers and ROI for our advertisers. On average, our reports deliver over 6,000 downloads each.
For advertising opportunities, please contact Gene Bryan at HispanicAd.
To email, CLICK HERE.
To call, please dial 917-854-1706
Nominations Set For Medallas De Cortez Awards
The Hispanic Radio Conference is pleased to announce this year’s finalists for the prestigious Medallas de Cortez, the only awards dedicated to honoring the very best in Hispanic radio. The Medallas de Cortez awards are named in honor of Raoul Cortez, founder of the first Spanish-language radio station in the United States, KCOR/San Antonio, in 1946. Raoul Cortez was a visionary for his time and a legend for all times in the annals of Hispanic radio.
Radio Ink Publisher Deborah Parenti said, “The Medallas de Cortez awards represent a celebration of Hispanic radio and its dedicated professionals. Every one of them, in large markets and small communities, make Hispanic radio an intimate part of the lives of listeners and clients. This is the biggest year ever in terms of awards competition. While there can be only one winner in each category, we are extremely proud to recognize all of the finalists, who are truly worthy of our respect and admiration.”
Winners will be announced at the ceremony on Wednesday, March 28, as part of the Hispanic Radio Conference, March 28-29 in Fort Lauderdale at the Hyatt Regency Pier Sixty Six.
2017 Medallas de Cortez Awards Finalists
Marketer of the Year
Vladimir Gomez, Spanish Broadcasting System
Esmeralda Sosa, Univision/Los Angeles
David Loving, Univision/Houston
Liz Blacker, iHeartMedia
Jose Villafañe, Entravision
Local Personality of the Year
Eric Johnson & DJ Gallo Show, WYMY/Greensboro
Beto Diaz KLAX-FM/Los Angeles
Stephanie Himonidis, La Pantera Radio/San Antonio
Javier Romero, WAMR/Miami
Juan “Manny” Yanez, KOYE/Tyler-Longview
Betsy Vazquez, WXDJ/Miami
Josue “El Bronco” Del Castillo, KDDS/Seattle
Syndicated Personality of the Year
Cesar Lozano, Spanish Broadcasting System
Omar Y Argelia, Univision
Alex Lucas, AL & CM Broadcasting
El Bueno, La Mala y El Feo, Univision
Erazno y La Chokolata, Entravision
Program Director of the Year
Raymond Torres, WRUM & WRUB/Orlando, Tampa
Isabel Gonzalez, KLVE & KRCD/Los Angeles
Juan Martin Ovalle, KOYE/Tyler-Longview, TX
Oscar Rios, KLNO/Dallas
Julie Garza, WYMY/Greensboro, NC
Rogie Gallart, SBS/Puerto Rico
Pedro Escalera, KLZT-FM HD2/Austin, TX
Tony Luna, KLOL-FM/Houston
Sales Manager of the Year
Shirley Davenport, WYMY/Greensboro, NC
Elizabeth Paulina, WSKQ & WPAT/New York
Christian De La Cruz, KRZZ/San Francisco
Candy Cintron, WLZL/Washington, DC
Corinna Ruiz, KOYE/Tyler-Longview, TX
Mauricio Palacios, KISF, KRGT & KLSQ/Las Vegas
General/Market Manager of the Year
Brian Barber, WLKQ & WNSY/Atlanta
Carolina Santamarina, WXDJ, WRMA & WCMQ/Miami
Chris Carillo, KLAX & KXOL/Los Angeles
Ginger Dockery, KOYE/Tyler-Longview, TX
Mark Masepohl, KLNO, KDXX, KFZO & KFLC/Dallas
Roberto Yanez, KHOT, KOMR, KQMR & KHOV/Phoenix
Station of the Year
Broadcaster of the Year
Jesus Salas, Spanish Broadcasting System
Tomas Martinez, Solmart Media
Carlos Moncada, AL & CM Broadcasting
Mike Flood, KBBX/Omaha (Flood Communications)
Norberto Sanchez, Norsan Media
MONTERO TO RECEIVE SPECIAL HONOR
This year’s awards include the presentation of the Distinguished Leadership Award, which is not presented every year, and to outstanding individuals who have made significant contributions to the development of Hispanic radio. The special award will be presented this year to Francisco (Frank) Montero, managing partner of Fletcher, Heald & Hildreth.
“There could be no one more deserving than Frank,” Ms. Parenti said. “Frank has dedicated years of service to the Hispanic radio community, actively providing leadership and direction to organizations, including the founding of the Independent Spanish Broadcasters Association, aimed at fostering growth in the Hispanic radio sector.”
Montero was also instrumental in helping start the American Hispanic Owned Radio Association (AHORA). Over the years, he has represented the Hispanic Radio Association, the Puerto Rico Radio Broadcasters Association and served as an advisor to the Radio Ink Hispanic Radio Conference since its inception, among other significant contributions.
Click here to register for the Hispanic Radio Conference. Adam R Jacobson, publisher of the Hispanic Market Overview and editor-in-chief of the Radio + Television Business Report, is participating as a moderator on a panel focused on Hispanic and multicultural millennials.