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Telemundo Washington Rebrands To ‘Telemundo 44’

WASHINGTON, DC — WZDC-TV today announced it is rebranding from “Telemundo Washington” to “Telemundo 44,” effective Thursday (3/8).

WZDC had been on Channel 25 until Wednesday, when the signal was shut off; ZGS Communications owner Onda Capital collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.

Now, it is operating via a channel-sharing agreement with NBC sibling WRC-4, which uses digital channel 48.

WZDC’s “PSIP” channel will now be 44.1.

Telemundo 44 can be seen locally on Comcast Channel 796 and on FIOS Channel 520.

The end of Channel 25 comes two months after what is now Telemundo 44 added  newscasts at 6:00 PM and 11:00 PM. Now that is has moved, an hour-long weekday newscast at 5PM is a part of the lineup. The newscasts are anchored by Alban Zamora and Sulema Salazar.

“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, President and General Manager of WZDC-TV and WRC-TV.  “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”

The station’s new website, and dedicated station app, “Telemundo DC” also launch today. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go. In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called “CazaTormentas” in Spanish (“StormRanger”).

The “Live Radar” will also be powered by the existing network of national weather radars.

The change comes following the acquisition by NBCUniversal of all 13 ZGS Communications Telemundo affiliate stations — now O&Os.


Azteca America  has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a  video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26.

“Quienes Somos” will highlight the myriad contributions that Hispanic immigrants have made to America through their collective and individual experiences. In the video series, Latino immigrants, from popstar Luis Fonsi to everyday heroes making a difference in their communities, speak to themes such as the importance of education, recalling their first days in the U.S. and the impact others have made on their journeys. Also featured in the series are:

  • Dr. Eduardo Padron, President, Miami Dade College, remembers being inspired to succeed by the promise he made to his mother
  • Actor and producer Edward James Olmos shares the story of his immigrant father
  • Gabby Pacheco, a leading immigrant rights advocate, offers advice to undocumented youth
  • Indy 500 Champion Tony Kanaan looks back on a childhood promise that’s taken a lifetime to fulfill

“The IAP’s important work is incredibly relevant and makes for essential viewing in today’s polarized climate,” said Enrique Perez, Executive Vice President, Azteca America TV Station Group. “We are fortunate to shine a light on these bright, creative, hard-working people who all have made sacrifices to achieve the American dream.”

“All of us at the Immigrant Archive Project are honored to partner with Azteca America in the creation of ‘Quienes Somos.’ These unscripted stories, told in the subject’s own words, contain a truth that simply cannot be captured in any other way,” said Tony Hernandez, co-founder, Immigrant Archive Project. “There is a pressing need to understand the modern immigrant experience so that future generations may learn from the collective immigrant experience. Azteca is a wonderful partner to help bring these stories to a wide television audience.”

“Quienes Somos” will air on all Azteca America stations throughout 2018.

Claritas Acquires Geoscape

Geoscape, the Miami-based business intelligence firm founded by Cesar Melgoza, has been acquired by Claritas LLC — a former unit of Nielsen purchased one year ago by the Carlyle Group and The Indian Hill Group.

Terms were not disclosed.

News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).

Commenting on Claritas’ acquisition by Carlyle and Indian Hill from Nielsen, Melgoza said this was done “with the intent of building a world-class business intelligence enterprise. I’m very pleased that we fit perfectly into that vision.”

Claritas, like competitors including Mintel and GfK, helps companies understand distinct consumer segments while finding the customers best-suited for certain products and services. Claritas is known such segmentation systems as PRIZM.

“I, along with the leadership team at Claritas, am confident this news will benefit you as an innovative marketer,” Melgoza said. “Claritas brings a team of demographers, data scientists, analysts and recognized experts across all major industries. Geoscape and our customers will benefit from increased investment in cultural segmentation, research and access to broader resources to accelerate product innovation and growth.”

For Claritas, the inclusion of Geoscape enables the incorporation of data-driven insights on the multicultural population into its current products and services.

All clients will continue to have access to the Geoscape resources. “Over the longer term, we will find ways of integrating our combined assets so that you may harness the best-of-the-best in this field,” Melgoza said.

Melgoza will retain his role as CEO of Geoscape “while helping to maximize the value of Claritas resources for our clients and simultaneously helping Claritas extend the value of Geoscape to its clients – which all have now become our mutual clients.”

It was not immediately known if other Geoscape employees will be remaining with the company or transitioning to new positions elsewhere.


Telemundo Takes The Lead With Lunchtime Newscasts

Coming Jan. 22: A hearty digest of local, national and world news as your lunchtime acompañante.

That’s thanks to Telemundo‘s continued growth of its local and national news product, which sees the the introduction of a local 30-minute newscast at Noon Eastern on its owned-and-operated stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, Tucson and McAllen-Brownsville.

Then, all Telemundo-affiliated stations and O&Os will air a new 30-minute national weekday newscast at 12:30pm Eastern, Noticias Telemundo, Mediodía. 

A live stream of the national newscast will be made available at, the “Noticias Telemundo” mobile app and across Noticias Telemundo’s social media properties including Facebook, YouTube and Twitter.

“The need for local news has never been greater,” said Manuel Martinez, President of the Telemundo Station Group. “We are proud to dedicate more resources to our stations to help them boost their already strong local news programming to help them better serve their viewers with the news and information they need and deserve.”

Noticias Telemundo EVP Luis Fernández added, “The launch of ‘Noticias Telemundo, Mediodía’ is a response to a growing demand for news throughout the day and across multiple platforms.”

The expansion is part of the growing commitment Telemundo has made in national and local news, which began in 2013.

In order to support the new local newscasts, Telemundo will be adding staff members in the coming months.

The new half-hour newscast include: Telemundo 52 Los Angeles (KVEA), Telemundo 47 New York (WNJU), Telemundo 51 Miami (WSCV), Telemundo Houston (KTMD), Telemundo 39 Dallas-Fort Worth (KXTX), Telemundo Chicago (WSNS), Telemundo 60 San Antonio (KVDA), Telemundo Phoenix (KTAZ), Telemundo Tucson (KHRR), and Telemundo 40 Rio Grande Valley (KTLM).


Azteca Changes Channels In Southern California

The Spanish-language Azteca América broadcast TV network has officially concluded its 17-year run on KAZA-54, with all programming shifting Wednesday (1/4) to a station that once served as the flagship for the LATV network.

Now branded as “Azteca Los Angeles 57” is KJLA-57, a station owned by Walter Ulloa — but not the company he oversees, Entravision.

KJLA is a full-power station and all of the programming formerly on KAZA has made the move.

The shift of Azteca América to KJLA is the result of the Oct. 25 acquisition of the channel-sharing agreement for KAZA, licensed to the island municipality of Avalon, Calif., to Norman Shapiro’s Weigel Broadcasting Co. for $9 million.

As reported by Radio + Television Business Report,  a $91,116,442 bid was accepted in the FCC’s incentive auction, giving the spectrum of KAZA to wireless telecommunication companies.

“Securing a robust presence in Los Angeles with full HD carriage on all cable and satellite providers is a significant move for Azteca America,” said Manuel Abud, the network’s President/CEO.

He added that Azteca’s launch on KJLA is part of HC2 Holdings Inc.’s strategy “to preserve and expand Azteca America’s distribution footprint and solidifies its commitment to serving the number one Hispanic market in the country.”

HC2 acquired Azteca América on November 30.

“We look forward to entering the new year with a renewed commitment to serving the Latino community and offering our advertising and business partners the best service and most impactful marketing solutions to connect with our KJLA viewers,” said Enrique Perez, EVP of Azteca America Station Group.

How long viewers will be able to view KJLA at its present home is the next question facing Azteca consumers in Southern California. That’s because KJLA’s spectrum fetched $135,542,845 in the FCC’s incentive auction.

KJLA enjoys a Channel-Sharing Agreement; the transition will be seamless to all except viewers who receive the station via an over-the-air digital antenna.

Former Univision Radio Content Head Joins Enrique Santos At iHeart

Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia‘s Hispanic media activities.

Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.

González reports to Santos, who holds the role of Chairman/COO of iHeartLatino, and Brad Hardin, EVP/GM for iHeartMedia’s National Programming Group. González will be based out of iHeart’s Miramar, Fla.-based South Florida operations center.

González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy, reborn in September 2016 with Santos at the helm after a previous effort involving Hispanic radio veteran Alfredo Alonso ended in January 2011 after a six-year tenure.

Specifically, González will assist Santos the recruitment of programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners.

Additionally, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual concert event staged by iHeart in South Florida.

“Pedro knows that this is an ever changing industry and is always ahead of the game when it comes to adapting to the listeners needs and demands,” said Santos. “His vast experience building winning radio teams combined with his programing knowledge and expertise will be key in our continued growth.”

González spent 13 years at Univision, where he worked closely with Santos, formerly associated with WRTO-FM “Mix 98.3” and as a successful morning host who for many years saw Joe Ferrero as his co-host.

Before coming to Univision, González was based in San Juan, as VP/Programming for UNO Radio Group, operator of the “Salsoul,” “Fidelity,” “NotiUno” and “HOT 102” cadenas in Puerto Rico.

“I’m thrilled for the opportunity to reunite with Enrique,” said González. “I’ve been following the great work that iHeartLatino has already done and I can’t wait to collaborate with iHeartLatino’s talented programming team and on-air personalities.”

Univision Lures CNN LatAm Vet Janiot For ‘Nocturna’ Role

A Colombian journalist who is also a beauty queen and former model has just been selected to become the latest late-night estrella on U.S. television.

Starting in January 2018, Patricia Jadiot will co-anchor Univision’s late-night network newscast, Noticiero Univision Edición Nocturna, alongside Enrique Acevedo.

She will also serve as co-anchor for the weekly prime-time newsmagazine Aquí y Ahora with Ilia Calderón and Teresa Rodríguez, as well as launch a new Latin America-focused news program on all Univision News digital platforms.

Additionally, Janiot will develop content for special programs.

Janiot’s appointment comes following the naming of Calderón as the heir apparent to the retiring Maria Elena Salinas.

Calderón in mid-December will become the co-anchor on the 6:30pm weeknight Noticiero Univision, sharing duties with Jorge Ramos.

For more than a quarter-century, Janiot has been a news presenter on CNN en Español, and considered the face of the network by many across Latin America.

She began her career as a co-anchor for the prime-time newscast Noticiero Telemundo-CNN on Telemundo, and then moved on to CNN in 1992 following the dissolution of the partnership between the NBCUniversal-owned network and Turner Networks. Janiot in 1997 CNN en Español’s senior anchor, and has been in the role for 20 years.

“The addition of Patricia Janiot to our outstanding team of celebrated journalists is one more feather in the cap for Univision News, and we’re thrilled to have her on board,” stated Univision News President Daniel Coronell. “Patricia’s stature and recognition in the international news media industry are indisputable, as is her unwavering commitment to journalistic excellence. Now with Univision as her forum, via broadcast television and all our digital platforms, she’ll have new audiences to reach and many opportunities to build on her passion for informing and empowering her viewers. Patricia’s appointment is clearly a win-win for both Univision News and Hispanic America.”

Janiot commented, “Although leaving CNN was a difficult decision, I felt it was time to take on new challenges and I’m delighted to have the opportunity to do so at Univision. I look forward to joining Enrique Acevedo on ‘Noticiero Univision Edición Nocturna’ every weeknight, working with Teresa Rodríguez and Ilia Calderón on ‘Aquí y Ahora,’ and developing new multiplatform projects with the Univision News team. After almost 26 years, life has pleasantly surprised me by bringing me back to the company where I first launched my broadcast journalism career in the United States. I’m very excited about this new phase in my professional life.”

Janiot is a Bucaramanga, Colombia, native and started her career in radio — at Caracol Radio.

Here’s Maria Elena Salinas’ Successor At ‘Noticiero Univision’

Veteran Univision news anchor María Elena Salinas is weeks away from retirement. Who will take her co-anchor duties with the equally famed Jorge Ramos on the 6:30pm weeknight Noticiero Univision?

The torch has been passed to Ilia Calderón, who will take over’s anchor chair in mid-December.

Univision calls the appointment historic, as Calderón will become the first Afro-Latina to anchor an evening newscast for a major broadcast network in the U.S.

She is a native of Colombia, where she once served as anchor of “Noticiero CMI.”

In addition to succeeding Salinas on Noticiero Univision, Calderón will also serve as co-host of Univision’s prime-time newsmagazine Aquí y Ahora, which airs on Sunday nights, alongside Teresa Rodríguez.

“We are delighted that Ilia Calderón will join Jorge Ramos at the helm of ‘Noticiero Univision’ beginning next month,” said Univision News President Daniel Coronell. “Ilia’s professionalism and experience, together with her personal charisma, journalistic integrity, knowledge of the U.S. Hispanic community and proven appeal with our diverse audience make her the ideal person to succeed María Elena Salinas. We are confident that Ilia’s contributions will be instrumental in maintaining the standard of excellence that María Elena and Jorge have set for the newscast over more than three decades and that millions of viewers expect from ‘Noticiero Univision’ every day. We welcome Ilia to the evening news and wish her much success.”

“It is a great honor and an enormous responsibility for me to sit in María Elena Salinas’s anchor chair,” expressed Calderón. “María Elena has been an invaluable voice for the Hispanic community in this country, an icon of excellence in journalism and a role model for millions of Latinas, so I know I have big shoes to fill. I’m very excited to accept this new challenge as co-anchor of Hispanic America’s most trusted newscast. To the millions of loyal viewers of ‘Noticiero Univision,’ I promise to give you my very best every evening, continuing to honor Univision’s commitment to inform and empower Hispanic America like no other news organization in the American media landscape.”

Calderón launched her journalism career in 1994 as the anchor of a local newscast in Medellín. In 1997 she moved to Bogotá, where she hosted the national newscast Noticiero CMI until 2001. After relocating to Miami,  she worked as a news anchor for the international cable network Telemundo Internacional, co-anchored the weekend newscast for the Telemundo broadcast network, and later co-hosted the network’s weekday morning program Cada Día con María Antonieta Collins.

She joined Univision 10 years ago as co-anchor of the weekend edition of its daily newsmagazine Primer Impacto, and in 2009 was promoted to co-host of the show’s principal weeknight edition. Calderón became co-anchor of Noticiero Univision: Edición Nocturna, the 11:30pm ET/PT edition, in 2011.

It’s Here: HISPANIC CMO Thought Leaders 2017

Hispanic Market Overview is proud to announce the Nov. 6, 2017 distribution of Hispanic CMO — Hispanic Thought Leaders 2017

This report, produced by The Adam R Jacobson Consultancy and Hispanic Market Overview, is distributed exclusively by and HispanicAd, the multicultural marketing and advertising industry’s information leader.

This year’s report features 10 outstanding individuals who have been honored as 2017 Hispanic Thought Leaders.

The 10 2017 Hispanic Thought Leaders profiled in the fourth annual Hispanic CMO special report have demonstrated brand strength and commitment to best practices with respect to Total Market approaches, digital and social media initiatives, and efforts targeted to not only millennials but all consumers, with ideas rooted in or successfully integrated into Hispanic marketing and advertising activities.

Respected Hispanic market expert Gilbert Dávila, president and CEO of Dávila Multicultural Insights, served as the curator of the 2017 Hispanic Thought Leaders list, working with a team of industry professionals and HispanicAd in singling out these individuals based on their contributions to Hispanic marketing and advertising.

This is not a ranking, as was the case with the Hispanic Thought Leaders reports in 2014 and 2015. Individuals are honored in alphabetical order; we salute their achievements equally.

The 2017 Hispanic CMO Hispanic Thought Leaders report also features a FIRSTTHOUGHT feature on Michael Lacorazza, who leads the development of scaled, integrated marketing campaigns for Wells Fargo Bank.

To view this year’s report, visit from Monday, Nov. 6.

Past editions of the Hispanic Thought Leaders report are also available for download at no charge, thanks to our sponsors.

Participating Sponsors


Ad Castells


Azteca America

C-Com Group

d expósito & partners

Entravision Communications

ESPN Deportes


Grupo Gallegos




Richards / Lerma


St. Jude


Univision S.F. Secures A New News Anchor

A news anchor with two decades of experience in Los Angeles has been tapped to help the 6pm and 11pm weeknight newscasts at Univision’s KDTV-14 in the San Francisco-Oakland-San Jose DMA.

Taking the role is Palmira Pérez, who Univision Bay Area VP/Regional News Director Carolina Nuñez calls “a trusted journalist with a vast experience of giving voice to our community and covering the topics affecting Latinos in California and in our nation.”

Pérez formerly anchored the 5pm and 10pm newscasts on Spanish-language unaffiliated station KWHY-22, presently owned by Meruelo Media; Pérez was part of the MundoMax team, and prior to that with MundoFox, at KWHY. In fact, Pérez had been with KWHY since July 2001, starting as a reporter.

Peréz is a native of Mexico and holds a law degree from Universidad de Guadalajara.