NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry. The new entity will compliment the Billboard Latin Music Awards.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
NBCUniversal has agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, critically-acclaimed studio programming, and a wide-range of additional compelling content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. NBC Sports debuted its innovative, immersive, and authentic coverage of the Premier League in 2013.
The network is preparing to present the most ambitious multimedia coverage in Spanish-language history, with all 64 matches broadcast live, including 56 games airing on Telemundo and eight on Universo.
Say goodbye to those old-school telenovela story lines? That’s possibly what will transpire, thanks to the release of the first “Latinas Storytelling Guide,” developed by the ANA/SeeHer in partnership with Telemundo and NBCUniversal. The guide is focused on encouraging authentic and accurate portrayals of Hispanic women and girls in marketing, media, advertising and entertainment. SeeHer is the ANA’s…
A weekly English-language newsletter examining the key issues impacting the Latino community is on the way. And, it is thanks to a new partnership between Axios and Noticias Telemundo.
NBCUniversal’s Telemundo unit has launched an interactive shopping experience that brings viewers “the products they love through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more.” Introducing Shop Telemundo, powered by NBCUniversal’s suite of content and commerce tools including NBCUniversal Checkout and ShoppableTV. “With over $1.5 trillion in buying power, Hispanics…
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…
Telemundo conducted the landmark study as part of its company-wide initiative “Decision 2020,” a nonpartisan multiplatform news and civic engagement effort to provide Latinos with comprehensive information and resources on the issues and the candidates running in the 2020 election.
The exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara have been snagged by NBCUniversal Telemundo Enterprises’ Telemundo network, giving it exclusive access to one of the Mexican Premier League’s most popular clubs.