2022 HISPANIC TV PROGRAMMING REPORT: The Content Distribution Revolution

U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.

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NBCU Wins Six-Year Premier League Extension

NBCUniversal has agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, critically-acclaimed studio programming, and a wide-range of additional compelling content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. NBC Sports debuted its innovative, immersive, and authentic coverage of the Premier League in 2013.

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Telemundo Prints The Script On ‘Latina-Focused Storytelling Guide’

Say goodbye to those old-school telenovela story lines? That’s possibly what will transpire, thanks to the release of the first “Latinas Storytelling Guide,” developed by the ANA/SeeHer in partnership with Telemundo and NBCUniversal. The guide is focused on encouraging authentic and accurate portrayals of Hispanic women and girls in marketing, media, advertising and entertainment. SeeHer is the ANA’s…

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Telemundo Launches Online Shopping Outlet

NBCUniversal’s Telemundo unit has launched an interactive shopping experience that brings viewers “the products they love through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more.” Introducing Shop Telemundo, powered by NBCUniversal’s suite of content and commerce tools including NBCUniversal Checkout and ShoppableTV. “With over $1.5 trillion in buying power, Hispanics…

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