Top Advertiser by Latino Recognition: A Cancer Cure Charity
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based…
Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is…
I Envy Pitbull: His Musical Contributions Are Questionable, But He Perfects Hispanic Marketing
I'm not a fan of your music, Pitbull--of endless lyrics about fiscal irresponsibility, getting bottle service at a night club,…
Hispanic Market Overview 2015 Now Available For Marketers To Get ‘Back To Basics’
The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now…
Mixed Results For Hispanic Radio As Overall Dollars Tumble In Chicago
Revenue gains from SBS's WLEY and Univision's Spanish pop "Latino Mix" simulcast in Chicago are offset by a format flip…
HISPANIC CMO: A Special Report On The Top Thought Leaders In Multicultural Marketing
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC…
CBS Radio Gets Power 96, Kiss Country and WQAM In Swap With Beasley
Beasley Broadcast Group and CBS Radio jointly announced this morning that they have reached an agreement that sees the company…
MRC Drops Bomb On Simmons: National Consumer Study Flawed
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research's National Consumer Study.…
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a…
Understanding The ‘Bi-llenial’: Spanglish Spots Not The Solution
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of…