Messianu/Edelman/Lerma Adds Key Staffers
Joining MEL (Messianu/Edelman/Lerma) are Omar Quiñones, as Chief Strategy Officer; Danny Alvarez, as Executive Creative Director; and Jennifer Rangel, as Head of Client Services.
Joining MEL (Messianu/Edelman/Lerma) are Omar Quiñones, as Chief Strategy Officer; Danny Alvarez, as Executive Creative Director; and Jennifer Rangel, as Head of Client Services.
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
The winners of the inaugural WARC Awards for Effectiveness, North America — a new regional competition in association with LIONS — in search of the best marketing campaigns that deliver business impact have been announced. And, the winners list includes Hispanic market specialty shop Alma.
HispanicAd, in association with Hispanic Market Overview, has released the eighth edition of the Hispanic Market Thought Leaders special report. “With every edition, we strive to cover important marketing topics in our industry and highlight the top marketing executives for their contributions to our industry,” said HispanicAd publisher Gene Bryan. “The 2020 U.S. Census is…
The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from Omnicom shop ALMA, d expósito & Partners, Estrella Media, Telemundo, and Spanish Broadcasting System.
What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a strong nation.
This is the United States of 2019. Will it be the USA of 2029?
Count on it, marketers.
In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.
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