![Hispanic Marketing’s Call To Amplify, And Represent](http://www.adamrjacobson.com/wp-content/uploads/2024/04/Screenshot-2024-04-24-092647.png)
Hispanic Marketing’s Call To Amplify, And Represent
“Authenticity.” To some, it may seem like an obvious insight — why be inauthentic? Sadly, even in 2024, multicultural marketers continue to present diverse consumers with generic and perhaps gaffe-laden marketing initiatives because of assumptions, efficiencies and a full lack of understanding of the target audience.
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