Tag Archives: Azteca América

Veteran Texas Hispanic TV Exec Roel Medina Dies

The Azteca América network is mourning the loss of veteran executive Roel Medina, who died unexpectedly at his home July 30 in Katy, Texas at the age of 55. Medina had served as GM of Azteca’s KYAZ-51 in Houston since 2012.

Prior to joining Azteca Houston, Medina spent 11 years at Telemundo, where he served as General Manager in Houston, Dallas and San Antonio, respectively. He earlier worked for Univision, where he was Director of Marketing and Creative at KXLN-45 in Houston.

“Roel Medina was creative force and a hard working executive who was ‘one of a kind,’” said Azteca América CEO Manuel Abud. “Above all, he was a man of deep convictions and a big heart. He was deeply committed to the Texas communities his stations served.”

Azteca Station Group EVP Enrique Perez added, “Roel made enormous contributions to our station group and company. He was a brilliant, beloved leader, not only for Azteca, but also within the entire Texas television community, which knew him so well and for so long.”

Jacobson Named Editor Of B&C/Multichannel News ‘Hispanic Television Update’

Veteran journalist, multicultural analyst and Hispanic market strategist Adam R Jacobson has been named Editor of Hispanic Television Update, the widely read monthly electronic newsletter published and distributed by B&C/Multichannel News.

Jacobson’s appointment as editor is effective with the October 17, 2013 newsletter.

“I’m thrilled to be covering the Hispanic television industry for Broadcasting & Cable and Multichannel News,” says Jacobson, who has covered the Hispanic television industry extensively through his independently produced Hispanic Market Overview reports distributed via a partnership with leading Hispanic marketing and advertising trade newsletter HispanicAd.com since 2010.

“Spanish-language television continues to attract the lion’s share of advertising dollars. Beyond the big networks operated by NBCUniversal, Univision and FOX are entities including Liberman Broadcasting’s Estrella TV, SBS’s Mega TV and successful independently owned and operated channels such as America CV. Additionally, there are roughly 72 cable television channels serving Spanish speakers in the U.S. Plus, there are English-language networks dedicated to reaching Hispanics, such as NuvoTV and the soon-to-launch Fusion. It’s a very exciting time for Hispanic television, and I’m excited to have a bird’s eye view of the industry.”

Jacobson covered the 2013 Hispanic Upfronts for HispanicAd.com in partnership with B&C/Multichannel News, serving as editor and chief content producer for the Post Hispanic Upfront Television Guide, electronically distributed by both HispanicAd and B&C/Multichannel News in May 2013.

Jacobson is also known for directing the expansion of Hispanic television and media coverage while at Hispanic Market Weekly, launching as editor the HispanicEntertainmentBusiness section and serving as a chief reporter covering the Hispanic TV industry for the trade publication’s weekly newsletter.

Jacobson also brings to B&C/Multichannel News’ Hispanic Television Update unique marketing and advertising insights gained from his role as Multicultural Analyst at global market research firm Mintel. “Knowing how marketers and advertisers can best craft their advertising messages and media buying and planning strategies when targeting Hispanics requires the best and most succinct coverage of the Hispanic television industry. My goal is to make the monthly newsletter a must-read for not only Hispanic television executives, but also for CMOs and C-Suite executives who insist on achieving ROI in the best and smartest ways possible.”

Jacobson started his career at Hispanic Magazine, serving as an intern before joining the editorial staff. He later assisted in the launch of Latina Style Magazine, and served as Publications Editor for the American Translators Association. Jacobson then relocated from Washington, DC to Los Angeles, joining Radio and Records’ editorial staff. He progressed through various positions of greater responsibility at the former industry trade publication, becoming a recognized national expert in Spanish-language radio, music and pan-Latin marketing strategies.

Jacobson has been interviewed for his radio-industry experience on NPR, Wisconsin Public Radio, and ABC World News Tonight and as a Hispanic marketing expert by Agence France-Press and the Los Angeles Times. As “Jake Adams,” Jacobson has also served as a guest air personality at Lincoln Financial Media’s WLYF-FM “Lite FM” in Miami.

Jacobson will continue in his role as a Hispanic market media strategist, working with various clients in capacities unrelated to his work for B&C/Multichannel News. He will also continue to work with The Leukemia & Lymphoma Society as a recruitment specialist for its fundraising programs.

Jacobson is based in South Florida.

 

 

CONTACT:

Adam R Jacobson
adam@adamrjacobson.com

 

2013 Post Hispanic Upfront Television Guide Now Available

The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released.

The Guide includes a comprehensive review of the programming highlights for Spanish-language broadcast and cable television networks, as previewed in Upfront presentations held in New York in May 2013.

The Guide also includes an exclusive Q&A with Univision Networks President Cesar Conde, a profile on Tecate’s efforts to reach Hispanic television viewers, and the latest data on Hispanic population trends and buying power.

A directory of Spanish-language television networks, including rep firms Condista Ad Sales and LAETV, can also be found in the 2013 edition of the Guide, produced by The Adam R Jacobson Consultancy in collaboration with B&C/Multichannel News.

To download the 2013 Post Hispanic Upfront Television Guide, please click here.

‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013

Annual report, presented by López Negrete Communications, now available from HispanicAd.com

MIAMI BEACH, Fla., April 29, 2013 /PRNewswire/ — Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.

This downloadable  and easy-to-digest report, produced as a PDF for advertising, marketing, social media, and PR professionals who seek to increase their ROI by increasing their multicultural efforts, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals.

Hispanic Market Overview, presented by López Negrete Communications is produced exclusively for HispanicAd.com, the Hispanic market’s leading advertising and media news and information site.

“This year’s report will build on the previous three editions of Hispanic Market Overview by offering a richer look at the rapid embrace of digital, social and mobile platforms by multicultural media and marketers,” says Jacobson, who launched Hispanic Market Overview in 2010 after a lengthy career as a journalist focused on Hispanic marketing and media. “Hispanic Market Overview, presented by López Negrete Communications is designed to provide the highest level of insight and observations from many of the Hispanic marketing and media world’s key players themselves.”

The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, features interviews with Acento CEO Roberto Orcí, López Negrete Communications CEO Alex López Negrete, Alma Chief Creative Officer Luis Miguel Messianu, Richards/Lerma principals Aldo Quevedo and Pete Lerma, Fox Hispanic Media chief marketing officer Oswald Mendez and EVP/Sales Tom Maney, Univision Communications EVP/advertising sales Steve Mandala, Telemundo SVP/Sales Joe Bernard, Discovery Networks US Hispanic GM Ivan Bargueiras, NuvoTV SVP/Ad Sales Craig Geller and programming head Bill Hilary, People en Español publisher Monique Manso, DishLATINO  VP/Marketing Alfredo Rodriguez, Digilant head of multicultural initiatives Rafael Hernandez, Batanga Media VP/Marketing Natalia Borges, ESPN Deportes VP/Programming and Business Units Freddie Rolon and GM Lino Garcia, Fox Deportes GM Vincent Cordero, Radio Ink chairman/publisher B. Eric Rhoads, and research expert Carlos Viramontes.

The 2013 edition of Hispanic Market Overview, presented by López Negrete Communications, focuses on the following topics:

* The importance of research in guiding marketing, programming and sales at Hispanic media and Hispanic advertising agencies.

* The cross-platform convergence and the importance of digital, social, and mobile media in the U.S. Hispanic market.

* Top advertisers in Hispanic magazines and Hispanic websites, according to Media Economics Group.

* Ad spending trends in Hispanic media, according to Kantar Media.

* Population statistics and trends from Census 2010 and Pew Hispanic Center analysis.

To request a copy of this report, please contact us at adam@adamrjacobson.com