Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show

Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.

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‘Piolin’ Flies Back To Terrestrial Radio With AGM Deal

Eddie ‘Piolin’ Sotelo, who shot to fame at Univision Radio’s KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013, will now have his El Show de Piolin heard on two American General Media (AGM) stations: “Radio Lobo” KLVO-FM 97.7/KKIM-FM 94.7, serving the Albuquerque-Santa Fe DMA; and KEBT-FM “96.9 La Caliente” in Bakersfield, Calif.

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THE HMO INTERVIEW: Stacie de Armas, Nielsen

Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.

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