Tag Archives: Spanish-language radio

Nominations Set For ​Medallas De Cortez Awards

Nominations Set For Medallas De Cortez Awards

The Hispanic Radio Conference is pleased to announce this year’s finalists for the prestigious Medallas de Cortez, the only awards dedicated to honoring the very best in Hispanic radio. The Medallas de Cortez awards are named in honor of Raoul Cortez, founder of the first Spanish-language radio station in the United States, KCOR/San Antonio, in 1946. Raoul Cortez was a visionary for his time and a legend for all times in the annals of Hispanic radio.

Radio Ink Publisher Deborah Parenti said, “The Medallas de Cortez awards represent a celebration of Hispanic radio and its dedicated professionals. Every one of them, in large markets and small communities, make Hispanic radio an intimate part of the lives of listeners and clients. This is the biggest year ever in terms of awards competition. While there can be only one winner in each category, we are extremely proud to recognize all of the finalists, who are truly worthy of our respect and admiration.”

Winners will be announced at the ceremony on Wednesday, March 28, as part of the Hispanic Radio Conference, March 28-29 in Fort Lauderdale at the Hyatt Regency Pier Sixty Six.

2017 Medallas de Cortez Awards Finalists

Marketer of the Year
Vladimir Gomez, Spanish Broadcasting System
Esmeralda Sosa, Univision/Los Angeles
David Loving, Univision/Houston
Liz Blacker, iHeartMedia
Jose Villafañe, Entravision

Local Personality of the Year
Eric Johnson & DJ Gallo Show, WYMY/Greensboro
Beto Diaz KLAX-FM/Los Angeles
Stephanie Himonidis, La Pantera Radio/San Antonio
Javier Romero, WAMR/Miami
Juan “Manny” Yanez, KOYE/Tyler-Longview
Betsy Vazquez, WXDJ/Miami
Josue “El Bronco” Del Castillo, KDDS/Seattle

Syndicated Personality of the Year
Cesar Lozano, Spanish Broadcasting System
Omar Y Argelia, Univision
Alex Lucas, AL & CM Broadcasting
El Bueno, La Mala y El Feo, Univision
Erazno y La Chokolata, Entravision

Program Director of the Year
Raymond Torres, WRUM & WRUB/Orlando, Tampa
Isabel Gonzalez, KLVE & KRCD/Los Angeles
Juan Martin Ovalle, KOYE/Tyler-Longview, TX
Oscar Rios, KLNO/Dallas
Julie Garza, WYMY/Greensboro, NC
Rogie Gallart, SBS/Puerto Rico
Pedro Escalera, KLZT-FM HD2/Austin, TX
Tony Luna, KLOL-FM/Houston

Sales Manager of the Year
Shirley Davenport, WYMY/Greensboro, NC
Elizabeth Paulina, WSKQ & WPAT/New York
Christian De La Cruz, KRZZ/San Francisco
Candy Cintron, WLZL/Washington, DC
Corinna Ruiz, KOYE/Tyler-Longview, TX
Mauricio Palacios, KISF, KRGT & KLSQ/Las Vegas

General/Market Manager of the Year
Brian Barber, WLKQ & WNSY/Atlanta
Carolina Santamarina, WXDJ, WRMA & WCMQ/Miami
Chris Carillo, KLAX & KXOL/Los Angeles
Ginger Dockery, KOYE/Tyler-Longview, TX
Mark Masepohl, KLNO, KDXX, KFZO & KFLC/Dallas
Roberto Yanez, KHOT, KOMR, KQMR & KHOV/Phoenix

Station of the Year
WCMQ/Miami
KLVE/Los Angeles
WRMA/Miami
KOYE/Tyler-Longview, TX
KGBT/McAllen, TX
WLZL/Washington, DC
WSKQ/New York

Broadcaster of the Year
Jesus Salas, Spanish Broadcasting System
Tomas Martinez, Solmart Media
Carlos Moncada, AL & CM Broadcasting
Mike Flood, KBBX/Omaha (Flood Communications)
Norberto Sanchez, Norsan Media

MONTERO TO RECEIVE SPECIAL HONOR

This year’s awards include the presentation of the Distinguished Leadership Award, which is not presented every year, and to outstanding individuals who have made significant contributions to the development of Hispanic radio. The special award will be presented this year to Francisco (Frank) Montero, managing partner of Fletcher, Heald & Hildreth.

“There could be no one more deserving than Frank,” Ms. Parenti said. “Frank has dedicated years of service to the Hispanic radio community, actively providing leadership and direction to organizations, including the founding of the Independent Spanish Broadcasters Association, aimed at fostering growth in the Hispanic radio sector.”

Montero was also instrumental in helping start the American Hispanic Owned Radio Association (AHORA). Over the years, he has represented the Hispanic Radio Association, the Puerto Rico Radio Broadcasters Association and served as an advisor to the Radio Ink Hispanic Radio Conference since its inception, among other significant contributions.

Click here to register for the Hispanic Radio Conference.  Adam R Jacobson, publisher of the Hispanic Market Overview and editor-in-chief of the Radio + Television Business Report, is participating as a moderator on a panel focused on Hispanic and multicultural millennials.

 

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Medallas de Cortez Sponsor

Participating Sponsors

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Media Partners

Now Available For Download: 2015 Hispanic CMO Thought Leaders Report

The Adam R Jacobson Consultancy, publisher of HispanicMarketOverview.com, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the release of its second annual Hispanic CMO Thought Leadership Report.

The report, distributed exclusively by HispanicAd, honors the top Hispanic market “thought leaders”–marketing professionals who have been singled out as widely respected leaders who oversee a recognized multicultural or U.S. Hispanic program for a leading corporation with demonstrated subject matter expertise, out of the box thinking and strong leadership skills reflected both internally and across the entire U.S. Hispanic market landscape.

“Last year’s report was a resounding success,” says Gilbert Dávila, president and CEO of Dávila Multicultural Insights. “With the competition for the selection so tight, we decided to once again conduct a search and highlight the impressive contributions to the Hispanic market by corporate executives throughout the nation.”

This year’s Top Hispanic Market Thought Leaders were curated a team of U.S. Hispanic market professionals which curated the list for Dávila.

The report’s release is concurrent to the 2015 ANA Multicultural Marketing and Diversity Conference at the Fontainebleau Resort in Miami Beach, Fla., which kicked off yesterday with a standing-room-capacity crowd hearing key insights on how to develop total market strategies from Mariela Ure, Senior Vice President of Consumer Segments Strategy at Wells Fargo.

Editorial content for the report is being managed by Adam R Jacobson, publisher of the annual Hispanic Market Overview reports and editor of Multichannel News’ monthly “Hispanic Television Update” B2B newsletter.

In addition to profiles of this year’s top Thought Leaders, this special digitally distributed report will include a State of the Industry report on total market strategies and activities related to U.S. Hispanic advertising, digital vs. traditional ad spend in the U.S. Hispanic market, and the impact of millennials on U.S. Hispanic marketing and advertising.

The report also includes coverage of ahaa: The Voice of Hispanic Advertising’s 20th anniversary celebration, held concurrent to the inauguration of the Smithsonian Institution’s National Museum of American History exhibit on the history of advertising in the U.S. The exhibit includes the history of U.S. Hispanic advertising thanks to the efforts of Ernest Bromley, Tony Dieste and industry advocacy organization ahaa, all of who have organized the donation of classic advertisements and other collateral for the permanent exhibit on the Mall in Washington, DC.

TO DOWNLOAD THE REPORT, CLICK HERE

 

For 2016 advertising solutions and partnership opportunities, please contact Gene Bryan at gbryan@hispanicad.com

 

 

José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role

By Adam R Jacobson

MIAMI — In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties.

Effective immediately, Valle takes on a new role as president of political and advocacy sales.

Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.

Valle’s specific tasks as president of political and advocacy sales were not disclosed by Univision. However, the move comes just one day after Univision News and The Washington Post announced a partnership for political coverage tied to the 2016 Republican presidential nomination process and next year’s presidential campaign.

Valle will remain based in Los Angeles and retains his seat as a Univision Communications Inc. Officer of the Company.

UCI president of advertising sales and marketing Keith Turner, who Valle will continue to report to, commented, “José brings a fantastic background with diverse experience in sales, general management, local television and radio which make him uniquely qualified to help potential Political and Advocacy clients see all of the opportunities Hispanic constituents and UCI present.”

Valle’s resume includes stints as president and GM of KVEA-Channel 52 in Los Angeles, one of Telemundo’s biggest O&O TV stations. He’s also been VP/GM of KXTX-Channel 39 in Dallas, another Telemundo O&O.

Meanwhile, Jiménez will now oversee all content for 67 AM and FM radio stations serving U.S. Hispanics–including Talk WKAQ-AM and Hispanic Top 40 WKAQ-FM (KQ105) in Puerto Rico. He will also effectively serve as the operations and management leader for Univision Radio’s stations in Los Angeles, Miami and San Antonio.

Jiménez has been SVP/GM for Univision Radio/Los Angeles and previously held LSM duties for Univision’s two broadcast TV stations in Los Angeles: KMEX Univision 34 and KFTR UniMas 46. Prior to that, Jiménez enjoyed a career at Telemundo.

As part of the changes, Univision Radio’s AM stations “will be integrated locally,” effective immediately. What this means was not immediately clear; many recent Univision AMs took on a underperforming nationally distributed Spanish News/Talk format.  However, the company notes the integrated local content approach “will allow for more targeted local content, giving listeners more of the fresh, localized content they want and advertisers the opportunity to reach a hyper engaged, market-specific consumer group.”

In unrelated news, Univision Communications today terminated its business relationship with the Miss Universe Organization, which is part-owned by Donald J. Trump. The decision was based on Trump’s recent remarks about Mexican immigrants.

“At Univision, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country,” the company said in a statement. “We will not be airing the Miss USA pageant on July 12 or work on any other projects tied to the Trump Organization.”

However, the company did note that Univision News and the local news division will not censor any coverage of all candidates, including that of Donald Trump, thus ensuring its audience continues to have access to all points of view.

ARJ

Mixed Results For Hispanic Radio As Overall Dollars Tumble In Chicago

CHICAGO — January 23, 2015 — According to the annual Miller Kaplan revenue report for the nation’s third largest market, total radio income for the market’s stations dipped from $419,715,000 in 2013 to $376,231,000 in 2014. For Hispanic radio, the growth seen in recent years has perhaps ebbed — substantially.

Univision’s regional Mexican WOJO-FM remains the billing leader for Spanish-language stations in Chicago. However, total station revenue (which includes NTR and digital) is off 12.8% year over year, to $18.5 million. That puts it ninth overall.SBS-owned regional Mexican WLEY-FM enjoyed a 3.4% jump in revenue in 2014. However, it’s total revenue of $8,592,000 — while No. 2 among Spanish-language stations in the Windy City — remains nearly $10 million behind WOJO in the battle for dollars.

Meanwhile, iHeart’s WNUA-FM 95.5, the one-time Spanish Hot AC “Mega” which in its final Hispanic incarnation competed against WOJO and WLEY as regional Mexican “Patron,” saw revenue slide nearly 18% from 2013 to 2014, to $7.5 million. WNUA earlier this month changed its programming to English-language country music, as WEBG.

There was a huge gain in total revenue for Univision’s Spanish contemporary “Latino Mix” WVIV-FM 93.5/WVIX-FM 103.1 (the simulcast partners saw total revenue increase 60.9% year-over-year), to $5.1 million. Still, the overall numbers pale in comparison to general-market radio stations, increasing the call among Hispanic marketers and media sales executives to do more to build their “total market” stories.

— Adam R Jacobson

Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show

December 9, 2015 — The one-time rey of la radio is heading back to the AM/FM dial, and AGM isn’t the only broadcaster partnering up with the man known in Spanish as “Tweety Bird.”

Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5.

“Piolín’s return to network radio is nothing short of monumental, and we are eager to bring his incredibly popular program to our twelve Tricolor stations, La Nueva in the Rio Grande Valley and Super Estrella in Los Angeles,” said company COO Jeff Liberman. “Building on the success of our wildly popular afternoon program El Show de Erazno y La Chokolata, Piolín is a perfect complement to our current programming lineup. Further, the addition of Piolín will significantly strengthen Entravision Solutions as the premier advertising sales organization for syndicated Spanish-language content nationally. When combined with our fast-growing digital assets and big data resources, we are ideally positioned to maximize the incredible star power that Piolín brings to our multimedia organization.”

Entravision Solutions, the company’s national sales and marketing arm, will retain the exclusive rights to handle network advertising sales for El Show de Piolín, which is being syndicated across the country with the assistance of Ed Krampf, COO of Adelante Media Group, which is presently divesting its media holdings.

“I am so excited to be launching El Show De Piolin through my syndication company, Alliance Radio Network,” said Sotelo. “I am also thrilled to be working with Entravision again, not only as the major affiliate group but also as the sales organization representing all network sales for the program. The move is the natural next step for me, and I can’t wait to bring the show to their incredible and dynamic audience … I can’t wait to get back in front of my wonderful fans!”

Specifically, El Show de Piolín will be heard on KLNZ La Tricolor 103.5 FM in Phoenix; KMXX La Tricolor 99.3 FM in El Centro-Yuma, KSSC/KSSD/KSSE Super Estrella 107.1 FM in Los Angeles/Oxnard-Ventura/Riverside-San Bernardino, KLOK La Tricolor 99.5 FM in Monterey, KPST La Tricolor 103.5 FM in Palm Springs, KRCX La Tricolor 99.9 FM in Sacramento, and KMIX La Tricolor 100.9 FM in Modesto, Calif.; KPVW La Tricolor 107.1 FM  in Aspen and KXPK La Tricolor 96.5 FM in Denver; KQRT La Tricolor 105.1 FM in Las Vegas and KRNV La Tricolor 102.1 FM in Reno, Nevada; and KYSE La Tricolor 94.7 FM in El Paso, KAIQ La Tricolor 95.5 FM in Lubbock and KKPS La Nueva 99.5 FM in McAllen- Brownsville-Harlingen, Texas.

The placement of Piolín’s new terrestrial radio show on Entravision’s “Super Estrella” trimulcast in Southern California brings immediate speculation that the Spanish Hot Adult Contemporary station will change formats to a form of regional Mexican programming. The company did not offer any hints as to any other programming adjustments at Super Estrella.

— Adam R Jacobson, reporting from Miami

‘Piolin’ Flies Back To Terrestrial Radio With AGM Deal

By Adam R Jacobson

LOS ANGELES — December 4, 2014 — Three months after disappearing from satellite radio broadcaster SiriusXM, the former king of Spanish-language AM and FM radio is heading back to terrestrial radio.

However, it’s not known if he’ll be heard in L.A. or in any major market soon.

 

Eddie ‘Piolin’ Sotelo, who shot to fame at Univision Radio’s KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013, will now have his El Show de Piolin heard on two American General Media (AGM) stations: “Radio Lobo” KLVO-FM 97.7/KKIM-FM 94.7, serving the Albuquerque-Santa Fe DMA; and KEBT-FM “96.9 La Caliente” in Bakersfield, Calif. The new incarnation of El Show de Piolin will be heard on the stations in January.

It’s the start of a climb back to the top for Piolin, who joined SiriusXM in October 2013 as part of a major initiative to lure Hispanic subscribers. The addition of the one-time Arbitron ratings champ proved less than successful for SiriusXM, and the satcaster canceled El Show de Piolin just after Labor Day 2014.

Piolin’s much-heralded arrival at SiriusXM came amid claims he had sexually harrassed a male producer. At the same time, Piolin was forced to pay $100,000 in legal fees for former co-workers who a judge ruled had not extorted the host.

Piolin’s new show will be syndicated to AGM’s two stations, and it is not yet publicly known where the show will be based or who will be distributing the program.

 

 

Hispanic Media Ad Expenditures Tumble For Radio, Rise For TV In Q1

According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth.

However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.

Spanish Language TV soared 18.0 percent in Q1 2014, compared to Q1 2013, primarily from gains at broadcast networks, Kantar reported today. The category includes four undisclosed Spanish-language broadcast networks, four Spanish-language cable networks, and 77 local broadcast channels targeting Spanish speakers.

At the same time, “Hispanic Local Radio” stations–reflecting Spanish-language stations in 24 markets–were down 10.8 percent. The decline is being blamed on lower spending from retailers, auto dealers and restaurant categories. It is the first time Kantar has provided a specific look at Hispanic radio in its quarterly ad expenditure reports.

Total advertising expenditures increased 5.7 percent in Q1 2014, to $34.9 billion, Kantar Media notes.

Every measured type of television had expenditure increases in Q1 2014, compared to Q1 2013. Call it the Olympics Effect.

“The Winter Olympics delivered its expected windfall in the first quarter, adding about $600 million of incremental ad spending to the marketplace. But the nature of the event is that this money is narrowly distributed and doesn’t benefit all sectors of the market,” said Jon Swallen, Chief Research Officer at Kantar Media North America. “Subtracting the Olympics’ contribution, the growth rate for remaining expenditures was just under four percent.”

Overall results for the radio industry were mixed: National Spot Radio was up 6.7 percent, driven by a larger number of brands using the medium. But local radio, reflected by Kantar as only English-language stations, suffered an ad expenditure decline of 4.7 percent. 

HISPANIC PRINT STAYS HEALTHY

As noted in the EPMG-distributed Hispanic Print Overview 2014, produced by The Adam R Jacobson Editorial Services & Research Consultancy, Hispanic print media has fared strongly compared to English-language print media–notably newspapers–with respect to ad growth.

This is reflected in Kantar’s latest data, which show year-over-year ad expenditures for Spanish-language newspapers statistically flat (+0.2) in Q1. By comparison, all print newspaper media experienced a 5% year-over-year ad expenditure drop in the quarter.

Similarly, Hispanic magazines–led by People en Español and Vandidades–experienced a strong 15.8 percent ad expenditures gain in Q1 ’14, compared to the same period a year ago. Overall, magazines saw a 1.6 percent decline in ad revenue during the period. The bottom line totals were skewed by severe reductions from the two largest magazine advertisers (Procter & Gamble and L’Oreal), who account for more than ten percent of total spending for all magazines, regardless of language.

UNIVISION RADIO DRAWS THE RADIO DOLLARS

According to local advertising research firm BIA/Kelsey, the No. 1 Hispanic radio station by estimated revenue in FY 2013 is Univision Radio’s gold-based Spanish Adult Contemporary KLVE-FM “Radio Amor” in Los Angeles. The station accounted for $31.2 million in estimated revenue during the year.

Close behind at No. 2 is another L.A. radio station—Liberman’s regional Mexican KBUE-FM “Qué Buena,” with estimated billing of $27.3 million. Three L.A.-based radio stations can be found in the top five, with SBS’s KLAX-FM “La Raza” ranked seventh nationally with an estimated $20.3 million in revenue.

Univision stations dominate the top 10, while SBS takes three of the spots. But SBS dominates in New York, as Univision’s WXNY-FM and WADO-AM are not among the nation’s top 10 Hispanic stations by billing.

Top 10 radio stations by estimated annual billing estimates

 Call Letters Format Market

Market Rank

Owner Revenue (in 000s)
KLVE Spanish AC Los Angeles, CA

2

Univision

$31,200

KBUE Reg. Mexican Los Angeles, CA

2

Liberman

$27,300

WSKQ Tropical New York, NY

1

SBS

$25,000

KLTN Reg. Mexican Houston, TX

6

Univision

$24,200

KSCA Reg. Mexican AC Los Angeles, CA

2

Univision

$22,200

WOJO Reg. Mexican Chicago, IL

3

Univision

$21,200

KLAX Reg. Mexican Los Angeles, CA

2

SBS

$20,300

WAMR Spanish Cont. Miami, FL

11

Univision

$18,200

WPAT Spanish Cont. New York, NY

1

SBS

$17,200

WEPN Spanish Sports New York, NY

1

ESPN Deportes Radio

$16,500


Source: Media Access Pro™, BIA/Kelsey, 2013

 

THE HMO INTERVIEW: Stacie de Armas, Nielsen

HISPANIC MARKET OVERVIEW 2014 – InFocus Excerpts

Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release.

Due to the size of the PDF file, iPad and iPhone users have been unable to view the document. Therefore, AdamRJacobson.com will be offering select excepts from this year’s report in the coming weeks as a benefit to industry professionals.

We begin our series of excepts with a Q&A session from Los Angeles featuring Nielsen’s Stacie de Armas.

___________________________________________________________________________________________________

HISPANIC MEDIA MEASUREMENT

It’s hard to believe that Arbitron doesn’t exist anymore.

The venerable radio industry ratings company in 2013 entered into a merger acquisition
agreement with Nielsen, and on September 20 the Federal Trade Commission
approved its $1.26 billion acquisition of the Columbia, MD-based operation.
For Hispanic radio executives, the end of Arbitron means an end to complaints about
sample size, language preference, country of origin requests, and ways to ensure that
the PPM accurately measures Latinos’ exposure to AM and FM radio stations and their
respective audio streams.

Or does it?

Stacie de Armas, an Arbitron veteran who now holds the title
of VP of community alliances, events and engagement, at
Nielsen, agreed to a Q&A session conducted from her Los
Angeles office.

Here are some of the highlights of our discussion:
HMO: What is the biggest concern among your clients with
respect to Hispanic media measurement? Are they vocal in
seeking a single metric for their media buying and planning?
Or, is it about radio ratings, TV ratings, digital impressions, etc.
independently and their ability to capture Hispanic
consumers?

STACIE: Our clients and the market are enthusiastic about the changes that have come
to Nielsen Audio recently and the changes that are forthcoming. For example, in the
second half of 2013, there were improvements to adults 25-34 representation from a
special action plan implemented in summer 2013, and we have seen an average
proportionality index increase.

Equally important, Nielsen in the process of implementing an overall boost in PPM
sample size of approximately 7%; better sample representation of Hispanics and
African-Americans; and improved in-station monitoring of the PPM encoding system.

These improvements were requests that came directly from our clients and we are
pleased to be rolling them out.

HMO: Language preference and weighting, as a result of population changes, sent
some radio operators into a tizzy in some markets because it seemed a particular metro overnight went from Spanish-dominant to English-dominant. What is Nielsen Audio doing to educate the market on these adjustments?

STACIE: Annually, there is an update to language usage estimates for English-dominant
and Spanish-dominant Hispanics. The most recent one was in January 2014. There was
some movement in the Spanish dominant figures over the continental U.S. in the past
year, based on the most recent population estimates. Nielsen’s Measurement Science
organization has a dedicated group for creating and analyzing universe estimates, and
they are continually reviewing these figures to ensure they are reflective of the
population. Nielsen makes this data available to our subscribing clients for review in
applicable markets.

HMO: Is Hispanic radio still, in the minds of advertisers and/or operators, “Spanish-language radio”? At a recent industry conference there seemed to be no delineation between the two, which I find worrisome.

STACIE: We can’t speak for advertisers or operators, but we can say that we have begun to hear discussions about advertisers wanting to touch Latinos with ‘cultural relevance’. That is to say, that advertising that appeals to Latinos comes in many forms, including Spanish, English, and in a bilingual fashion. But cultural relevance is playing an increasingly important role.

Advertisers say that one of the most important elements of great creative targeted toward Latinos is that it resonates, has significant cultural relevancy, and can be delivered in any language. Having said that, Hispanics still listen to more radio than any other demographic group.

Nationwide, more than 93% of all Hispanics age 12 or older (or 40 million listeners) use radio every week. Regional Mexican has the largest share of listening among Hispanics.

HMO: What can you say with respect to Hispanics tuning to radio, and Hispanics listening to AM and FM stations via a digital or online platform? What are the exciting things we are seeing with respect to trends and growth?

STACIE: There is no doubt that Hispanics consume audio through a variety of platforms both over-the-air, and online via smartphones, tablets, notebook/desktop computers and digital car dashboards. It should be noted that Hispanics are adopting smartphones at a higher rate than any other demographics group: Nearly 3 in 4 Latinos own a smart phone.

Mobile phones, among other options, are heavily used to stream audio and video content. We know that 37 percent of Latinas stream audio on their phones. This is an exciting time for radio as they fine tune their various platforms to resonate with this key group.

HMO:  With Arbitron’s absorption into Nielsen, the ability to look at Hispanic media consumption is stronger than ever. But have we reached a point where we must break out Hispanics who speak Spanish versus Hispanics who speak English on all reports?

STACIE: For many marketers, radio groups, television and cable networks and others, language usage and preference among Latinos is an important metric that we supply in most of our reports. Country of Origin information was added for Hispanic Radio markets in 2008 and can be found by subscribers in both the eBook and in software applications.


HMO


SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves

BY ADAM R JACOBSON

MIAMI — In a widely rumored move, Miami-based Hispanic media company SBS on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”

With a slogan promoting itself as the home for “ritmo romántico de Miami,” I-95 features a wide mix of current and recent Tropical and Spanish Contemporary hits.  The 6pm hour included songs from Prince Royce, Alejandro Sanz, Aventura, Chino & Nacho, Fonseca, Chayanne and Ricardo Arjona, among other artists. Popular English-language ballads can also be found on I-95, including Miley Cyrus’ “Wrecking Ball,” Pink’s “Just Give Me a Reason” and Aerosmith’s “I Don’t Want to Miss a Thing.” Reflecting Miami’s penchant for dance music, the 7pm hour also featured the popular nightclub track “Levels,” by Avicii. Other artists heard on I-95 include Spanish pop superstars Juanes and Maná.

I-95 is presently absent of air personalities and is commercial-free, with the focus on the station’s new musical direction, which incorporates elements of WRMA’s long-time “Romance” Spanish Adult Contemporary format with some of the English-language Top 40 hits aired on its successor presentation, “DJ106.7.” I-95’s 40,000-watt signal is centered in Miami-Dade County and enjoys city-grade coverage over southern Broward County, which has gained a considerable number of Latino residents in recent years.

Interestingly, it’s not the first time that a radio station in Miami has paid homage to one of the region’s busiest highways by using the “I-95” name. In the early 1980s, WINZ-FM battled WHYI-FM “Y-100” as a high-energy Top 40 that served as South Florida’s first home for the burgeoning rap and freestyle dance product that would later define longtime player WPOW-FM “Power 96.” WINZ-FM is now Clear Channel’s Spanish Contemporary WMGE-FM “Mega 94.9.”

With the debut of I-95, WRMA is now the sole home for “El Zol,” which takes a greater focus on bachata, merengue and much of the reggaetón-infused Latin Pop found on Spanish Contemporary stations across the eastern U.S. and Puerto Rico. The shift of El Zol to the 106.7 FM frequency ended a roughly 16-month run for “DJ106.7,” which featured noted Miami-based talent DJ Laz in morning drive and English-language pop music with Spanish-language commercials. The DJ106.7 presentation replaced Romance in July 2012.

The move to the bigger 106.7 FM frequency for El Zol has already improved SBS’s fortunes in the Nielsen Audio ratings for Miami-Fort Lauderdale. In December 2013, WXDJ cracked the top 10 by capturing a 3.9 share of all radio listeners, regardless of language –placing it behind only Univision Radio’s Spanish Adult Contemporary WAMR “Amor 107.5” in the battle for supremacy among Miami’s Spanish-language stations. WXDJ had a 2.8 share in October 2013, jumping past Univision Radio’s Spanish Contemporary WRTO “Mix 98” in December.

Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution

DECEMBER 2, 2013 – Los Angeles – More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.

Univision Radio has paired KLNO-FM “La Que Buena” on-air personality Raul Molinar (known on the station as “El Primo”) with La 101.9 afternoon host Andres Maldonado (known on-air as “El Feo”) and Silvia del Valle, who joins Univision after a year with Glendale, CA-based Media Latino Communications’ La Numero Uno Network.

However, del Valle is perhaps best-known for her stint in middays at SBS’s regional Mexican KLAX-FM “97.9 La Raza” in Los Angeles as “La Bronca.” In that role, her program was simulcast on KRZZ-FM “La Raza 93.3” in San Francisco and on now-defunct WRAZ-FM “La Raza” in the Miami suburb of Homestead, Fla. Del Valle also found a national television audience through her role as a judge on Azteca America’s Quiero Ser Grupero competition show.

In Los Angeles the trio hit the air this morning in the 6-10am slot as “El Bueno, La Mala, y El Feo.” It is believed that the hosts will not use their previous on-air nicknames.

But the show, which already has a Facebook and Twitter social media presence and is using the “BMF Show” name as its unofficial shorthand name, will not replace Piolin in Houston, San Antonio, El Paso and the Rio Grande Valley. Rather, the trio’s new program will air in the 11am-3pm slot on KLTN-FM 102.9, KROM-FM 92.9, KBNA-FM 97.5, and KGBT-FM 98.5, respectively.

Univision Radio regional Mexican stations in Chicago, Dallas, San Francisco, San Diego, Phoenix, Fresno, Las Vegas, Austin and Albuquerque will also add “El Bueno, La Mala, y El Feo.” But Univision was coy on when the program would debut and did not note what time slot it would take in these markets.

In prepared comments, Univision Radio EVP/Content & Entertainment Evan Harrison–a Clear Channel exec who exited in spring 2011 as Clear Channel Radio EVP and digital president for the Chief Creative Officer role at VanWagner– noted, “As our audiences’ preferences continue to evolve, we need to find new and creative ways to entertain and engage them. El Bueno, La Mala, y el Feo is the answer. This incredibly dynamic team will really resonate with regional Mexican music lovers who also enjoy real people they can relate to.”

While Harrison is upbeat about the new program, Univision Radio has a tremendous challenge ahead as it attempts to recoup from steep ratings declines at many of the stations that once aired Piolin. According to Inside Radio analysis of Nielsen Audio data from July to September, a morning drive decrease in 25-54 share of a stunning 58% was seen at Univision’s KHOT-FM “La Nueva 105.9” in Phoenix, which now ranks eight-tenths of a share behind Entravision’s KLNZ-FM “Tricolor 103.5” in the overall ratings.

Similarly, Univision Radio’s KLNV-FM 106.5 in San Diego experienced a morning drive drop in 25-54 share of 54% between July and September 2013, Inside Radio reports. In Dallas, where Molinar has been based, KLNO lost 43% of its 25-54 morning drive share and 37% in total week. However, KLNO received a new competitor four days after Piolin left in KMVK-FM, which CBS Radio flipped from Spanish CHR to regional Mexican as “La Grande 107.5.”

It is also unclear why del Valle will apparently not be taking to Univision Radio airwaves as “La Bronca,” as she is known to legions of regional Mexican radio listeners in the Golden State. While using the name at KLAX, del Valle was sandwiched between then-morning host Renan Almendarez Coello’s El Cucuy de la Manana and an afternoon program hosted by El Mandril.

Interestingly, El Mandril–like Piolin–is also off of L.A. airwaves. However, the reason for the disappearance of El Mandril is hazy amid allegations first reported by La Opinion newspaper of Los Angeles that he or one of his associates is tied to a ratings manipulation claim under investigation by Nielsen Audio with the cooperation of KLAX owner SBS.

In Los Angeles, El Bueno, La Mala, y El Feo will seek to attract regional Mexican radio listeners in a market where Liberman Broadcasting’s “Que Buena” has capitalized on the presence of Don Cheto in morning drive throughout the disruptions at KSCA and KLAX.

Adam R Jacobson, reporting from Miami