The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the arrival of the 2017 Hispanic TV Upfront Report.
In this first ever Hispanic Social Marketing report, we discover that Hispanic millennials aren’t the only group of Latinos that actively interact and engage with brands through social media. In fact, one group of AARP members stands out for their online prowess.
April 3 will see the release of the inaugural Hispanic Social Marketing Report, offering a comprehensive look at social and digital platforms and client efforts.
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again to this year’s edition.
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.
In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet.