After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many…

The latest HISPANIC CONTENT, DATA &  SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to…

U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the "Big Four" struggle to keep audience share, in Hispanic media there's perhaps a…

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs…

The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from…

Chris Carrillo, a veteran of SBS's Los Angeles operations, has been named VP/GM for the Spanish-language duo. He officially replaces Marko Radlovic, who exited in July.

Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.

Revenue gains from SBS's WLEY and Univision's Spanish pop "Latino Mix" simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue…

Eddie 'Piolin' Sotelo, who shot to fame at Univision Radio's KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013,…

According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as "Hispanic Local Radio" experienced a significant year-over-year dip--a worrying sign in a volatile…