December 9, 2015 — The one-time rey of la radio is heading back to the AM/FM dial, and AGM isn’t the only broadcaster partnering up with the man known in Spanish as “Tweety Bird.”
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5.
“Piolín’s return to network radio is nothing short of monumental, and we are eager to bring his incredibly popular program to our twelve Tricolor stations, La Nueva in the Rio Grande Valley and Super Estrella in Los Angeles,” said company COO Jeff Liberman. “Building on the success of our wildly popular afternoon program El Show de Erazno y La Chokolata, Piolín is a perfect complement to our current programming lineup. Further, the addition of Piolín will significantly strengthen Entravision Solutions as the premier advertising sales organization for syndicated Spanish-language content nationally. When combined with our fast-growing digital assets and big data resources, we are ideally positioned to maximize the incredible star power that Piolín brings to our multimedia organization.”
Entravision Solutions, the company’s national sales and marketing arm, will retain the exclusive rights to handle network advertising sales for El Show de Piolín, which is being syndicated across the country with the assistance of Ed Krampf, COO of Adelante Media Group, which is presently divesting its media holdings.
“I am so excited to be launching El Show De Piolin through my syndication company, Alliance Radio Network,” said Sotelo. “I am also thrilled to be working with Entravision again, not only as the major affiliate group but also as the sales organization representing all network sales for the program. The move is the natural next step for me, and I can’t wait to bring the show to their incredible and dynamic audience … I can’t wait to get back in front of my wonderful fans!”
Specifically, El Show de Piolín will be heard on KLNZ La Tricolor 103.5 FM in Phoenix; KMXX La Tricolor 99.3 FM in El Centro-Yuma, KSSC/KSSD/KSSE Super Estrella 107.1 FM in Los Angeles/Oxnard-Ventura/Riverside-San Bernardino, KLOK La Tricolor 99.5 FM in Monterey, KPST La Tricolor 103.5 FM in Palm Springs, KRCX La Tricolor 99.9 FM in Sacramento, and KMIX La Tricolor 100.9 FM in Modesto, Calif.; KPVW La Tricolor 107.1 FM in Aspen and KXPK La Tricolor 96.5 FM in Denver; KQRT La Tricolor 105.1 FM in Las Vegas and KRNV La Tricolor 102.1 FM in Reno, Nevada; and KYSE La Tricolor 94.7 FM in El Paso, KAIQ La Tricolor 95.5 FM in Lubbock and KKPS La Nueva 99.5 FM in McAllen- Brownsville-Harlingen, Texas.
The placement of Piolín’s new terrestrial radio show on Entravision’s “Super Estrella” trimulcast in Southern California brings immediate speculation that the Spanish Hot Adult Contemporary station will change formats to a form of regional Mexican programming. The company did not offer any hints as to any other programming adjustments at Super Estrella.
— Adam R Jacobson, reporting from Miami