Total Market: Unplugged
To read more and download report, visit http://reports.hispanicad.com/reports/TMU-2017/mobile/index.html
Total Market: Unplugged
To read more and download report, visit http://reports.hispanicad.com/reports/TMU-2017/mobile/index.html
María Elena Salinas will exit the Univision News anchor chair at the end of the year.
The network made the announcement late Thursday, Pacific time.
Salinas has been associated with Univision and its predecessor, Spanish International Network (SIN), for nearly 36 years.
Salinas also co-hosts the Sunday show Aquí y Ahora for Univision with Teresa Rodriguez, and presents several in-depth specials on current issues each year.
As of January 2018, she plans to work independently as a journalist and producer, and continuing to devote herself to philanthropy.
“I am grateful for having had the privilege to inform and empower the Latino community through the work my colleagues and I do with such passion at Univision every day,” said Salinas. “I thank our audience for their trust and loyalty through the years, and want them to know that as long as I have a voice, I will always use it to speak on their behalf. I am excited to begin a new stage in my career, and look forward to new projects to reach new and diverse audiences on multiple platforms.”
Univision President/CEO Randy Falco said, “María Elena has become an iconic and trusted source of unfiltered news. She is a fearless storyteller who has relentlessly pursued the truth, no matter what the dangers may be. We celebrate her groundbreaking work, her passion and commitment to journalism. María Elena has had a lasting impact in our industry and on the Hispanic community, and we wish her all the best.”
Univision News President Daniel Coronell added, “María Elena has been a great example of journalistic excellence and solidarity with the community. There has never been, nor will there ever be, another journalist like her at our Network. Her inspiring example will continue to guide the journalists of Univision News.”
Univision will announce plans for who will become the co-anchor for Jorge Ramos on its flagship newscast “in the coming months.”
Salinas was inducted into the NAB 2017 Hall of Fame, and she is the first Latina to receive a Lifetime Achievement Emmy from the National Academy of Television Arts and Sciences.
In late 1981, after two years in radio, she joined KMEX-34 in Los Angeles.
In 1987, she broke new ground on multiple fronts when she was named an anchor on Univision’s nationally distributed newscasts.
Do U.S. Hispanics care enough about a Hispanic baseball player currently playing for a Japanese professional baseball team where it may sway them toward a Mazda when shopping for a new vehicle.
Mazda North American Operations and NBCUniversal Telemundo Enterprises certainly hope so.
“A premier multimedia advertising campaign” has been launched that’s designed to introduce the redesigned Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
Through Peña’s compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan.
“Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the United States,” Telemundo asserts.
The campaign was preceded by a series of Mazda media assets that ran in Japanese. Why? To generate curiosity and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo’s digital platforms, including TelemundoDeportes.com, Telemundo’s Novelas App, and the network’s Facebook pages.
“Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform,” said Laura Molen, EVP/Advertising Sales, Lifestyle Group and Telemundo Enterprises, at NBCUniversal. “¡Al Bate! is compelling, premium video content that is authentic to Mazda’s Japanese heritage and we’re excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space.”
On Tuesday (7/25), “¡Al Bate!” will debut on TelemundoDeportes.com.
“In our mission to better connect with the Hispanic community, we recognize the importance of developing meaningful content that will ultimately create a connection between the Hispanic community and the personality and passion of the Mazda brand,” said Russell Wager, VP/Marketing for Mazda. “By partnering with Telemundo to create this mini-series, we are able to utilize its influence and credibility in the Hispanic community, and create authentic creative assets that are impactful to consumers.”
Hispanic Market Overview, in partnership with HispanicAd, announces the launch of the annual 2017 Hispanic Social Marketing Report.
The report will be published on Monday, April 3, 2017.
The report will include:
As for all of our reports, Hispanic Market Guide, Hispanic Market Overview, Hispanic TV Upfront Report and Hispanic CMO, these reports deliver key insights for our readers and ROI for our advertisers. On average, our reports deliver over 6,000 downloads each.
For advertising opportunities, please contact Gene Bryan at HispanicAd.
To email, CLICK HERE.
To call, please dial 917-854-1706
Nominations Set For Medallas De Cortez Awards
The Hispanic Radio Conference is pleased to announce this year’s finalists for the prestigious Medallas de Cortez, the only awards dedicated to honoring the very best in Hispanic radio. The Medallas de Cortez awards are named in honor of Raoul Cortez, founder of the first Spanish-language radio station in the United States, KCOR/San Antonio, in 1946. Raoul Cortez was a visionary for his time and a legend for all times in the annals of Hispanic radio.
Radio Ink Publisher Deborah Parenti said, “The Medallas de Cortez awards represent a celebration of Hispanic radio and its dedicated professionals. Every one of them, in large markets and small communities, make Hispanic radio an intimate part of the lives of listeners and clients. This is the biggest year ever in terms of awards competition. While there can be only one winner in each category, we are extremely proud to recognize all of the finalists, who are truly worthy of our respect and admiration.”
Winners will be announced at the ceremony on Wednesday, March 28, as part of the Hispanic Radio Conference, March 28-29 in Fort Lauderdale at the Hyatt Regency Pier Sixty Six.
2017 Medallas de Cortez Awards Finalists
Marketer of the Year
Vladimir Gomez, Spanish Broadcasting System
Esmeralda Sosa, Univision/Los Angeles
David Loving, Univision/Houston
Liz Blacker, iHeartMedia
Jose Villafañe, Entravision
Local Personality of the Year
Eric Johnson & DJ Gallo Show, WYMY/Greensboro
Beto Diaz KLAX-FM/Los Angeles
Stephanie Himonidis, La Pantera Radio/San Antonio
Javier Romero, WAMR/Miami
Juan “Manny” Yanez, KOYE/Tyler-Longview
Betsy Vazquez, WXDJ/Miami
Josue “El Bronco” Del Castillo, KDDS/Seattle
Syndicated Personality of the Year
Cesar Lozano, Spanish Broadcasting System
Omar Y Argelia, Univision
Alex Lucas, AL & CM Broadcasting
El Bueno, La Mala y El Feo, Univision
Erazno y La Chokolata, Entravision
Program Director of the Year
Raymond Torres, WRUM & WRUB/Orlando, Tampa
Isabel Gonzalez, KLVE & KRCD/Los Angeles
Juan Martin Ovalle, KOYE/Tyler-Longview, TX
Oscar Rios, KLNO/Dallas
Julie Garza, WYMY/Greensboro, NC
Rogie Gallart, SBS/Puerto Rico
Pedro Escalera, KLZT-FM HD2/Austin, TX
Tony Luna, KLOL-FM/Houston
Sales Manager of the Year
Shirley Davenport, WYMY/Greensboro, NC
Elizabeth Paulina, WSKQ & WPAT/New York
Christian De La Cruz, KRZZ/San Francisco
Candy Cintron, WLZL/Washington, DC
Corinna Ruiz, KOYE/Tyler-Longview, TX
Mauricio Palacios, KISF, KRGT & KLSQ/Las Vegas
General/Market Manager of the Year
Brian Barber, WLKQ & WNSY/Atlanta
Carolina Santamarina, WXDJ, WRMA & WCMQ/Miami
Chris Carillo, KLAX & KXOL/Los Angeles
Ginger Dockery, KOYE/Tyler-Longview, TX
Mark Masepohl, KLNO, KDXX, KFZO & KFLC/Dallas
Roberto Yanez, KHOT, KOMR, KQMR & KHOV/Phoenix
Station of the Year
Broadcaster of the Year
Jesus Salas, Spanish Broadcasting System
Tomas Martinez, Solmart Media
Carlos Moncada, AL & CM Broadcasting
Mike Flood, KBBX/Omaha (Flood Communications)
Norberto Sanchez, Norsan Media
MONTERO TO RECEIVE SPECIAL HONOR
This year’s awards include the presentation of the Distinguished Leadership Award, which is not presented every year, and to outstanding individuals who have made significant contributions to the development of Hispanic radio. The special award will be presented this year to Francisco (Frank) Montero, managing partner of Fletcher, Heald & Hildreth.
“There could be no one more deserving than Frank,” Ms. Parenti said. “Frank has dedicated years of service to the Hispanic radio community, actively providing leadership and direction to organizations, including the founding of the Independent Spanish Broadcasters Association, aimed at fostering growth in the Hispanic radio sector.”
Montero was also instrumental in helping start the American Hispanic Owned Radio Association (AHORA). Over the years, he has represented the Hispanic Radio Association, the Puerto Rico Radio Broadcasters Association and served as an advisor to the Radio Ink Hispanic Radio Conference since its inception, among other significant contributions.
Click here to register for the Hispanic Radio Conference. Adam R Jacobson, publisher of the Hispanic Market Overview and editor-in-chief of the Radio + Television Business Report, is participating as a moderator on a panel focused on Hispanic and multicultural millennials.
Well, here we are.
We are nearly at the end of a year many would like to forget.
From the passing of David Bowie, a ton of amazing musicians and entertainers left us in 2016 — most recently Sharon Jones and Leonard Cohen.
Then, there is president-elect Donald Trump and Canadian Prime Minister Matthew McConnaughey Trudeau.
At least we had a great year in music … right?
What the hell, man. After a stupendous 2014 and a difficult 2015 for finding global hits, 2016 was a far cry from 1986 or 1996.
We had a bunch of cheap trills.
From an epically underwhelming return from Green Day to a bunch of derivative Top 40 trash, it was impossible to put together the ARJ Hottest 100. Hell — a Fever 50 would have been difficult.
With a vacuum of truly great songs on the global hit parade, we hope the events of 2016 will bring back great song-writing and fine quality singles as some released just this week from, of all acts, A Tribe Called Quest. James Arthur and Adele also are represented.
But when Sia is the best of 2016 …. it is time to put on the classics and tune out the present with an eye on the future.
New Zealand’s Kings may be the next Drake.
Anderson.Paak has a hit that samples the Israeli national anthem.
Hip-Hop is back, folks, and THAT is what will have us moving side to side, not Ariana Grande-Attitude.
The following is a completely biased chart representing the 40 most-played songs on the iTunes, Spotify and radio stations streamed by Adam R Jacobson in 2016. It represents global hit music as heard on Adult Alternative and Top 40 stations from North America, Europe, Australia and New Zealand.
THE ARJ FAT 40 FOR 2016
1 SIA f/SEAN PAUL -Cheap Trills
2 JUSTIN TIMBERLAKE – Can’t Stop The Feeling
3 TWENTYONE PILOTS – Ride
4 ADELE – Send My Love (To Your New Lover)
5 DJ SNAKE f/JUSTIN BIEBER – Let Me Love You
6 REVIVALISTS – Wish I Knew You
7 DISTURBED – The Sounds of Silence
8 THE HEAD AND THE HEART – All We Ever Knew
9 MICHAEL KIWANUKA – One More Night
10 STRUMBELLAS – Spirits
11 RED HOT CHILI PEPPERS – Dark Necessities
12 BASTILLE – Good Grief
13 JOSEPH – White Flag
14 BORNS – 10,000 Emerald Pools
15 BECK – Wow
16 KUNGS & COOKIN’ ON 3 BURNERS – This Girl
17 DAVID GUETTA /CHRIS WILLIS/CEDRIC GERVAIS – Would I Lie to You
18 LP – Lost On You
19 R.E.M. – Radio Song (Acoustic)
20 JAMES VINCENT McMORROW – Get Low
21 WARPAINT – New Song
22 RAG N BONE MAN – Human
23 LIV – Wings of Love
24 A TRIBE CALLED QUEST – We The People
25 AVETT BROTHERS – Ain’t No Man
26 ANDREW McMAHON IN THE WILDERNESS – Fire Escape
27 YOUNG THE GIANT – Something To Believe In
28 DUA LIPA – Be The One
29 DECLAN McKENNA – Brazil
30 JAMES ARTHUR – Say You Won’t Let Go
31 KINGS – Don’t Worry About It
32 RAE SREMMURD f/GUCCI MANE – Black Beatles
33 ANDERSON.PAAK – Come Down
34 MONDO COZMO – Shine
35 THE XX – On Hold
36 ZARA LARSSON – Lush Life
37 CALUM SCOTT – Dancing On My Own
38 ALAN WALKER – Faded
39 JULY TALK – Push + Pull
40 CARLOS VIVES & SHAKIRA – La Bicicleta
Chris Carrillo, a veteran of SBS’s Los Angeles operations who has served as GSM, LSM and as a Sr. AE for the company’s regional Mexican KLAX-FM 97.9 “La Raza” and Latin Rhythmic KXOL-FM “L.A. 96.3,” has been named VP/GM for the Spanish-language duo.
“Chris’s radio experience and acumen are a matter of indisputable record and we’re confident of his leadership abilities in taking our stations to the highest level of operational excellence in the Los Angeles market,” Rodriguez said. “He knows radio, he knows the advertisers, he knows the Company and its people and he’s intimately familiar with our West Coast stations. No one is more qualified to take over the reins of SBS Los Angeles.”
Carillo has also been a Sr. AE for Clear Channel’s radio stations in Los Angeles.
Carillo assumes duties held since mid-July by SBS COO Albert Rodiguez and, prior to that, by Marko Radlovic.
Radlovic exited on July 15 after rejoining SBS/Los Angeles as SVP/West Coast Regional Manager in June 2015.
In that role, he also had oversight of regional Mexican KRZZ-FM 93.3 in San Francisco.
Radlovic had previously held various managerial positions at SBS from 2001 through 2011, including roles as Chief Revenue Officer and COO. From 2011-2005, he served as President/Market Manager for Cumulus Media in Los Angeles.
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO.
We will be adding more “Thought Leadership” once again to this year’s edition. We will interview the Top Hispanic CMOs with dedicated budgets and resources targeting the US Hispanic Consumer.
Gilbert Davila, a recognized and admired Hispanic Market expert, will curate the supplement. Adam R Jacobson,publisher of the annual Hispanic Market Overview since 2010 and a U.S. Hispanic media expert will conduct the interviews and write the supplement.
The 2016 Hispanic CMO will tackle the key issues of the year:
The 2016 Hispanic CMO will be published on October 10, 2016 during the ANA Multicultural Marketing & Diversity Conference:
Participating Sponsor – 1 FP Hispanic CMO showcase section – $3,500 net
For more information contact:
By Adam R Jacobson
In 1958, Mr. Clean made its debut as a household cleaning brand. Six months after its first radio and TV campaign, it became a top brand and entered the Canadian market.
Now, in a nod to its first creative effort, the Procter & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English in the form of a new spot.
Both :30 and :15-second versions are available to radio and TV, and as pre-roll in cinemas and digital video providers.
The English-language spot shows various household scenes in which Mr. Clean takes care of messes: A dad is wiping off a child’s illustration from a white living room wall; a male roommate cleans the countertop of his apartment with his buddy giving Mr. Clean a high five; a daughter playing in her doll house is seen with her mother singing Mr. Clean’s praises; a woman with numerous pets is shown mopping with Mr. Clean; a heavy metal band sings a refrain of the jingle; an African-American woman opens the shower curtain to find her husband scrubbing the bathroom tub with Mr. Clean; a man is bathing in a tub (likely not filled with the household cleaner), in a clean bathroom; a mom is seen with a baby dressed like Mr. Clean on a kitchen counter; a Latina entering an attic space where Mr. Clean is happily singing; a glimpse of the original 1959 commercial; and a neighborhood shot featuring all of the happy family members seen previously.
Both the :30 and :15 were created by Leo Burnett Canada and produced by Skin and Bones, Against All Odds, Eggplant Productions and The Big Picture.
The Spanish-language spot is identical, with a Spanish-language version of the jingle accompanied by in-language on-screen messaging.
Kevin Wenzel, who serves as P&G’s Associate Brand Director for North America, did not directly address his company’s decision to go with a translation when asked by Hispanic Market Overview.
He tells Hispanic Market Overview that the spot “is a celebration of the brand’s heritage designed to appeal to today’s ever-changing modern demographic.” He adds that his team discovered that there was “something magical” in the original 1958 jingle. “We then recognized that there was a uniquely ownable and relatable campaign in the jingle that could span not only generations, but demographics, so we explored modernizing it,” Wenzel says.
P&G’s decision to go with a translated spot for Mr. Clean’s “retro” campaign comes following the debut earlier this week of new creative for sister brand Old Spice featuring a relatively unknown Mexican actor and model that P&G hopes will resonate with Hispanic millennials. That spot was shot in English.
A representative of Citizen Relations, which handles public relations for Mr. Clean, notes that Publicis’ Leo Burnett and its Hispanic market specialty shop Lapiz maintain the Hispanic advertising assignments for the Mr. Clean brand.
Yet as of August 2014, Lapiz chiefly worked on P&G brands Always, Gain, Clearblue and Vidal Sassoon.
In 2010 Lapiz won two Golden Lions in Cannes for its Spanish-language radio spots produced for P&G’s Bounty brand — “Battle.”