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Telemundo Washington Rebrands To ‘Telemundo 44’

WASHINGTON, DC — WZDC-TV today announced it is rebranding from “Telemundo Washington” to “Telemundo 44,” effective Thursday (3/8).

WZDC had been on Channel 25 until Wednesday, when the signal was shut off; ZGS Communications owner Onda Capital collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.

Now, it is operating via a channel-sharing agreement with NBC sibling WRC-4, which uses digital channel 48.

WZDC’s “PSIP” channel will now be 44.1.

Telemundo 44 can be seen locally on Comcast Channel 796 and on FIOS Channel 520.

The end of Channel 25 comes two months after what is now Telemundo 44 added  newscasts at 6:00 PM and 11:00 PM. Now that is has moved, an hour-long weekday newscast at 5PM is a part of the lineup. The newscasts are anchored by Alban Zamora and Sulema Salazar.

“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, President and General Manager of WZDC-TV and WRC-TV.  “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”

The station’s new website, and dedicated station app, “Telemundo DC” also launch today. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go. In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called “CazaTormentas” in Spanish (“StormRanger”).

The “Live Radar” will also be powered by the existing network of national weather radars.

The change comes following the acquisition by NBCUniversal of all 13 ZGS Communications Telemundo affiliate stations — now O&Os.

Telemundo Takes The Lead With Lunchtime Newscasts

Coming Jan. 22: A hearty digest of local, national and world news as your lunchtime acompañante.

That’s thanks to Telemundo‘s continued growth of its local and national news product, which sees the the introduction of a local 30-minute newscast at Noon Eastern on its owned-and-operated stations in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, Tucson and McAllen-Brownsville.

Then, all Telemundo-affiliated stations and O&Os will air a new 30-minute national weekday newscast at 12:30pm Eastern, Noticias Telemundo, Mediodía. 

A live stream of the national newscast will be made available at, the “Noticias Telemundo” mobile app and across Noticias Telemundo’s social media properties including Facebook, YouTube and Twitter.

“The need for local news has never been greater,” said Manuel Martinez, President of the Telemundo Station Group. “We are proud to dedicate more resources to our stations to help them boost their already strong local news programming to help them better serve their viewers with the news and information they need and deserve.”

Noticias Telemundo EVP Luis Fernández added, “The launch of ‘Noticias Telemundo, Mediodía’ is a response to a growing demand for news throughout the day and across multiple platforms.”

The expansion is part of the growing commitment Telemundo has made in national and local news, which began in 2013.

In order to support the new local newscasts, Telemundo will be adding staff members in the coming months.

The new half-hour newscast include: Telemundo 52 Los Angeles (KVEA), Telemundo 47 New York (WNJU), Telemundo 51 Miami (WSCV), Telemundo Houston (KTMD), Telemundo 39 Dallas-Fort Worth (KXTX), Telemundo Chicago (WSNS), Telemundo 60 San Antonio (KVDA), Telemundo Phoenix (KTAZ), Telemundo Tucson (KHRR), and Telemundo 40 Rio Grande Valley (KTLM).


Azteca Changes Channels In Southern California

The Spanish-language Azteca América broadcast TV network has officially concluded its 17-year run on KAZA-54, with all programming shifting Wednesday (1/4) to a station that once served as the flagship for the LATV network.

Now branded as “Azteca Los Angeles 57” is KJLA-57, a station owned by Walter Ulloa — but not the company he oversees, Entravision.

KJLA is a full-power station and all of the programming formerly on KAZA has made the move.

The shift of Azteca América to KJLA is the result of the Oct. 25 acquisition of the channel-sharing agreement for KAZA, licensed to the island municipality of Avalon, Calif., to Norman Shapiro’s Weigel Broadcasting Co. for $9 million.

As reported by Radio + Television Business Report,  a $91,116,442 bid was accepted in the FCC’s incentive auction, giving the spectrum of KAZA to wireless telecommunication companies.

“Securing a robust presence in Los Angeles with full HD carriage on all cable and satellite providers is a significant move for Azteca America,” said Manuel Abud, the network’s President/CEO.

He added that Azteca’s launch on KJLA is part of HC2 Holdings Inc.’s strategy “to preserve and expand Azteca America’s distribution footprint and solidifies its commitment to serving the number one Hispanic market in the country.”

HC2 acquired Azteca América on November 30.

“We look forward to entering the new year with a renewed commitment to serving the Latino community and offering our advertising and business partners the best service and most impactful marketing solutions to connect with our KJLA viewers,” said Enrique Perez, EVP of Azteca America Station Group.

How long viewers will be able to view KJLA at its present home is the next question facing Azteca consumers in Southern California. That’s because KJLA’s spectrum fetched $135,542,845 in the FCC’s incentive auction.

KJLA enjoys a Channel-Sharing Agreement; the transition will be seamless to all except viewers who receive the station via an over-the-air digital antenna.

Former Univision Radio Content Head Joins Enrique Santos At iHeart

Enrique Santos now has a lieutenant to assist him in the build-out of iHeartMedia‘s Hispanic media activities.

Pedro Javier González, most recently VP/Content at Univision Radio, has been given the role of SVP/Programming for iHeartLatino.

González reports to Santos, who holds the role of Chairman/COO of iHeartLatino, and Brad Hardin, EVP/GM for iHeartMedia’s National Programming Group. González will be based out of iHeart’s Miramar, Fla.-based South Florida operations center.

González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy, reborn in September 2016 with Santos at the helm after a previous effort involving Hispanic radio veteran Alfredo Alonso ended in January 2011 after a six-year tenure.

Specifically, González will assist Santos the recruitment of programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners.

Additionally, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual concert event staged by iHeart in South Florida.

“Pedro knows that this is an ever changing industry and is always ahead of the game when it comes to adapting to the listeners needs and demands,” said Santos. “His vast experience building winning radio teams combined with his programing knowledge and expertise will be key in our continued growth.”

González spent 13 years at Univision, where he worked closely with Santos, formerly associated with WRTO-FM “Mix 98.3” and as a successful morning host who for many years saw Joe Ferrero as his co-host.

Before coming to Univision, González was based in San Juan, as VP/Programming for UNO Radio Group, operator of the “Salsoul,” “Fidelity,” “NotiUno” and “HOT 102” cadenas in Puerto Rico.

“I’m thrilled for the opportunity to reunite with Enrique,” said González. “I’ve been following the great work that iHeartLatino has already done and I can’t wait to collaborate with iHeartLatino’s talented programming team and on-air personalities.”

Univision Lures CNN LatAm Vet Janiot For ‘Nocturna’ Role

A Colombian journalist who is also a beauty queen and former model has just been selected to become the latest late-night estrella on U.S. television.

Starting in January 2018, Patricia Jadiot will co-anchor Univision’s late-night network newscast, Noticiero Univision Edición Nocturna, alongside Enrique Acevedo.

She will also serve as co-anchor for the weekly prime-time newsmagazine Aquí y Ahora with Ilia Calderón and Teresa Rodríguez, as well as launch a new Latin America-focused news program on all Univision News digital platforms.

Additionally, Janiot will develop content for special programs.

Janiot’s appointment comes following the naming of Calderón as the heir apparent to the retiring Maria Elena Salinas.

Calderón in mid-December will become the co-anchor on the 6:30pm weeknight Noticiero Univision, sharing duties with Jorge Ramos.

For more than a quarter-century, Janiot has been a news presenter on CNN en Español, and considered the face of the network by many across Latin America.

She began her career as a co-anchor for the prime-time newscast Noticiero Telemundo-CNN on Telemundo, and then moved on to CNN in 1992 following the dissolution of the partnership between the NBCUniversal-owned network and Turner Networks. Janiot in 1997 CNN en Español’s senior anchor, and has been in the role for 20 years.

“The addition of Patricia Janiot to our outstanding team of celebrated journalists is one more feather in the cap for Univision News, and we’re thrilled to have her on board,” stated Univision News President Daniel Coronell. “Patricia’s stature and recognition in the international news media industry are indisputable, as is her unwavering commitment to journalistic excellence. Now with Univision as her forum, via broadcast television and all our digital platforms, she’ll have new audiences to reach and many opportunities to build on her passion for informing and empowering her viewers. Patricia’s appointment is clearly a win-win for both Univision News and Hispanic America.”

Janiot commented, “Although leaving CNN was a difficult decision, I felt it was time to take on new challenges and I’m delighted to have the opportunity to do so at Univision. I look forward to joining Enrique Acevedo on ‘Noticiero Univision Edición Nocturna’ every weeknight, working with Teresa Rodríguez and Ilia Calderón on ‘Aquí y Ahora,’ and developing new multiplatform projects with the Univision News team. After almost 26 years, life has pleasantly surprised me by bringing me back to the company where I first launched my broadcast journalism career in the United States. I’m very excited about this new phase in my professional life.”

Janiot is a Bucaramanga, Colombia, native and started her career in radio — at Caracol Radio.

Here’s Maria Elena Salinas’ Successor At ‘Noticiero Univision’

Veteran Univision news anchor María Elena Salinas is weeks away from retirement. Who will take her co-anchor duties with the equally famed Jorge Ramos on the 6:30pm weeknight Noticiero Univision?

The torch has been passed to Ilia Calderón, who will take over’s anchor chair in mid-December.

Univision calls the appointment historic, as Calderón will become the first Afro-Latina to anchor an evening newscast for a major broadcast network in the U.S.

She is a native of Colombia, where she once served as anchor of “Noticiero CMI.”

In addition to succeeding Salinas on Noticiero Univision, Calderón will also serve as co-host of Univision’s prime-time newsmagazine Aquí y Ahora, which airs on Sunday nights, alongside Teresa Rodríguez.

“We are delighted that Ilia Calderón will join Jorge Ramos at the helm of ‘Noticiero Univision’ beginning next month,” said Univision News President Daniel Coronell. “Ilia’s professionalism and experience, together with her personal charisma, journalistic integrity, knowledge of the U.S. Hispanic community and proven appeal with our diverse audience make her the ideal person to succeed María Elena Salinas. We are confident that Ilia’s contributions will be instrumental in maintaining the standard of excellence that María Elena and Jorge have set for the newscast over more than three decades and that millions of viewers expect from ‘Noticiero Univision’ every day. We welcome Ilia to the evening news and wish her much success.”

“It is a great honor and an enormous responsibility for me to sit in María Elena Salinas’s anchor chair,” expressed Calderón. “María Elena has been an invaluable voice for the Hispanic community in this country, an icon of excellence in journalism and a role model for millions of Latinas, so I know I have big shoes to fill. I’m very excited to accept this new challenge as co-anchor of Hispanic America’s most trusted newscast. To the millions of loyal viewers of ‘Noticiero Univision,’ I promise to give you my very best every evening, continuing to honor Univision’s commitment to inform and empower Hispanic America like no other news organization in the American media landscape.”

Calderón launched her journalism career in 1994 as the anchor of a local newscast in Medellín. In 1997 she moved to Bogotá, where she hosted the national newscast Noticiero CMI until 2001. After relocating to Miami,  she worked as a news anchor for the international cable network Telemundo Internacional, co-anchored the weekend newscast for the Telemundo broadcast network, and later co-hosted the network’s weekday morning program Cada Día con María Antonieta Collins.

She joined Univision 10 years ago as co-anchor of the weekend edition of its daily newsmagazine Primer Impacto, and in 2009 was promoted to co-host of the show’s principal weeknight edition. Calderón became co-anchor of Noticiero Univision: Edición Nocturna, the 11:30pm ET/PT edition, in 2011.

Joe Uva: From Podcasts To Influencers For The Former TV Exec

A former President/CEO of Univision and an ex-chairman of NBCUniversal Hispanic Enterprises & Content, including Telemundo, has been appointed Chairman/CEO of the company behind the annual Hispanicize “influencer” and digital promotion conference.

Joe Uva will be formally welcomed as the new head of Hispanicize Media Group (HMG) later this week. His chief duties will be tied to the annual Hispanicize event, held each spring in Miami.

Uva will “help scale HMG to offer more authentic, relevant and cultured content for brands looking to target multicultural millennials and Generation Z.”

It’s a second new role for Uva: As reported by Radio+Television Business Report, Uva in mid-July was appointed non-executive chairman of the board of reVolver Podcasts. In this role, he will lead the company’s managers on all governance matters while helping the company with its strategy and business development.

With Uva’s naming at Hispanicize, founder Manny Ruiz will remain involved as a member of the board of directors and as a majority shareholder.

Uva said, “I am grateful to Manny for having the vision to build an impressive foundation for leading brands and advertisers to navigate the rapidly evolving, trillion-dollar U.S. Hispanic market.  Our goal is to continue to foster trusted and loyal networks for today’s generation of Hispanic consumers.

He specifically pointed to Hispanicize’s acquisition of Exit 7 and as further strength of HMG’s roster of influencers and content creators.

“It will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights,” Uva said. “These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer.”

Ruiz founded Hispanicize eight years ago. He said, “I am 100% behind Joe and will work closely with him to build an even better, more innovative HMG that inspires and unites our Latino community.”  

Uva’s first order of business will be integrating the Hispanicize events, DiMe Media and Hispanic Kitchen into the Exit 7 and platforms.

María Elena Salinas To Exit Univision At End Of ’17

María Elena Salinas will exit the Univision News anchor chair at the end of the year.

The network made the announcement late Thursday, Pacific time.

Salinas has been associated with Univision and its predecessor, Spanish International Network (SIN), for nearly 36 years.

Salinas also co-hosts the Sunday show Aquí y Ahora for Univision with Teresa Rodriguez, and presents several in-depth specials on current issues each year.

As of January 2018, she plans to work independently as a journalist and producer, and continuing to devote herself to philanthropy.

“I am grateful for having had the privilege to inform and empower the Latino community through the work my colleagues and I do with such passion at Univision every day,” said Salinas. “I thank our audience for their trust and loyalty through the years, and want them to know that as long as I have a voice, I will always use it to speak on their behalf. I am excited to begin a new stage in my career, and look forward to new projects to reach new and diverse audiences on multiple platforms.”

Univision President/CEO Randy Falco said,  “María Elena has become an iconic and trusted source of unfiltered news. She is a fearless storyteller who has relentlessly pursued the truth, no matter what the dangers may be. We celebrate her groundbreaking work, her passion and commitment to journalism. María Elena has had a lasting impact in our industry and on the Hispanic community, and we wish her all the best.”

Univision News President Daniel Coronell added, “María Elena has been a great example of journalistic excellence and solidarity with the community. There has never been, nor will there ever be, another journalist like her at our Network. Her inspiring example will continue to guide the journalists of Univision News.”

Univision will announce plans for who will become the co-anchor for Jorge Ramos on its flagship newscast “in the coming months.”

Salinas was inducted into the NAB 2017 Hall of Fame,  and she is the first Latina to receive a Lifetime Achievement Emmy from the National Academy of Television Arts and Sciences.

In late 1981, after two years in radio, she joined KMEX-34 in Los Angeles.

In 1987, she broke new ground on multiple fronts when she was named an anchor on Univision’s nationally distributed newscasts.

Telemundo, Mazda Team Up For Multimedia Mini-Series

Do U.S. Hispanics care enough about a Hispanic baseball player currently playing for a Japanese professional baseball team where it may sway them toward a Mazda when shopping for a new vehicle.

Mazda North American Operations and NBCUniversal Telemundo Enterprises certainly hope so.

“A premier multimedia advertising campaign” has been launched that’s designed to introduce the redesigned Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.

Through Peña’s compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan.

“Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the United States,” Telemundo asserts.

The campaign was preceded by a series of Mazda media assets that ran in Japanese. Why? To generate curiosity and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo’s digital platforms, including, Telemundo’s Novelas App, and the network’s Facebook pages.

“Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform,” said Laura Molen, EVP/Advertising Sales, Lifestyle Group and Telemundo Enterprises, at NBCUniversal. “¡Al Bate! is compelling, premium video content that is authentic to Mazda’s Japanese heritage and we’re excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space.”

On Tuesday (7/25), “¡Al Bate!” will debut on

“In our mission to better connect with the Hispanic community, we recognize the importance of developing meaningful content that will ultimately create a connection between the Hispanic community and the personality and passion of the Mazda brand,” said Russell Wager, VP/Marketing for Mazda. “By partnering with Telemundo to create this mini-series, we are able to utilize its influence and credibility in the Hispanic community, and create authentic creative assets that are impactful to consumers.”