HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
To view and download this report please click here:
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
To view and download this report please click here:
LBI Media, a Spanish-language broadcasting company set to emerge from Chapter 11 bankruptcy protection, has appointed Wynette Gallegos Ortiz as director of sales for the Houston market.
In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and radio stations. Ortiz is also at the helm of establishing new sales opportunities with potential partners, and championing a positive brand image. Her extended responsibilities include overseeing the daily operations of all departments in the Houston office and assisting out-of-market account executives to increase revenue in Houston.
She reports directly to COO Winter Horton.
Ortiz has been with LBI Media since 2001, starting as an account executive and quickly moving up the ranks and into management as local sales manager and eventually as general sales manager.
Ortiz began her career in 1993 at KQQK-FM “Tejano 106.5 FM” in Houston. In 2000, she made her transition to English-language radio, joining then-Clear Channel owned KTJM in Houston.
Soon after, in 2001, LBI Media acquired the station and converted it to its current Regional Mexican format.
After demonstrating a successful sales and leadership track record in radio and television, production, and promotional activations, Ortiz moved to local sales management in 2005 for LBI Media. She was promoted to GSM for KTJM, KQQK, KNTE and KEYH in 2010.
In August 2015, she welcomed the opportunity to add EstrellaTV to her duties, which she has been managing since for the network’s Houston market.
Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio.
In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.
Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been at KTMD since 2013. He reports to Manuel Martinez, President of the Telemundo Station Group.
“Robert is smart, innovative and a great leader. I’m excited that he’ll be leading our San Antonio station and look forward to seeing the new milestones he and our team will accomplish together,” said Martinez.
Sarabia is an Alamo City native.
“I am honored and excited to return home to San Antonio, where my career in broadcasting began almost 20 years ago,” added Sarabia “As San Antonio experiences many changes, Hispanics’ prominence as the largest demographic group in the market remains unchanged. I look forward to working with my colleagues at Telemundo 60 to continue serving South Texas’ Hispanic communities with the news, information and programming they deserve, and creating even more opportunities with KVDA’s advertisers and clients. I am thankful to my colleagues at Telemundo Houston for a memorable and successful six years.”
Before joining KTMD and NBCUniversal, Sarabia was Vice President and General Manager for Azteca America’s affiliate TV stations KYAZ Houston, KVDF San Antonio, and KADF Austin from 2011 to 2013.
He also held numerous roles with increasing responsibility, including General Sales Manager, at Univision stations KWEX and KNIC from 2002 to 2011.
Sarabia began his career in broadcasting at KSAT-12 the ABC affiliate in Houston in 2000.
Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S.
Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast.
The EA Sports FIFA19 Global Series is the first competition to stream on the Telemundo Deportes esports channel, presenting exclusive coverage of the entire tournament, including the upcoming events from the Global Series and the Grand Final.
Live coverage of the EA Sports FIFA19 Global Series begins with the Global Series’ EA FUT Champions Cup, April 5-7.
The FIFA Global Series will continue through the end of June followed by the exclusive stream of the Grand Final taking place in the summer.
“The launch of Telemundo Deportes esports channel strengthens our leadership position in the esports space and gives us an opportunity to further connect with the Hispanic, multicultural gaming audience,” said Eli Velazquez, executive vice president of sports content, NBCUniversal Telemundo Enterprises. “As the U.S. Spanish-language home of FIFA, we are thrilled to bring back the EA Sports FIFA19 Global Series and enhance our presentation of the event with the launch of the new Telemundo Deportes esports channel.”
Telemundo Deportes’ esports channel is hosted by streamers Sofia Ornelas of Mexico and Juan “El Patan” Sotullo from Argentina. The two streamers present daily content and short-form video, including at least eight hours of livestreaming as they play some of the most popular video games.
Ornelas’ stream features her playing Overwatch and Fortnite
Telemundo Deportes has streamed esports in the past including the NBC Sports Group and FACEIT’s Universal Open Rocket League tournament.
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio.
You’ll just have to understand Spanish to follow what’s happening in France.
In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air on the Spanish-language Sports Talk station this summer.
The FIFA Women’s World Cup takes place in France between June 7 and July 7, and the U.S. Women’s team enters the tournament as the number one ranked team in the world, according to FIFA’s most recent world rankings — and as the defending champion.
KWKW President Jim Kalmenson first shared details of the pact with Hispanic Market Overview in early February. An official announcement was made February 26.
“It is extra special that Spanish Radio is leading the way with this landmark recognition of women’s sports and the US Women’s National team,” Kalmenson said. “I thank Andrés Cantor and Alex Gutman of FDP for their commitment to this effort and their forward thinking. We are pleased to see strong growing interest from both fans and sponsors.”
KWKW holds the rights to the Los Angeles Lakers, Los Angeles Rams and the LA Galaxy and is the first full-time Spanish-language radio station to be based in Los Angeles. KWKW has been under the continuous ownership of Lotus Communications since 1962.
FDP’s programming is carried in more than 100 affiliates, and will broadcast its fifth FIFA World Cup in 2022. This summer, FDP will also air CONCACAF’s Gold Cup; it continues to be the exclusive radio partner in Spanish of the Mexican National Team.
How important is reaching today’s English-preferred, youth-driven Latino audience?
NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast.
Just don’t expect to find it on a Telemundo broadcast TV station in the near future.
The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias Telemundo production to live outside a Telemundo-owned platform. The Noticias Telemundo project obtained a Google News Innovation (GNI) YouTube grant, which is awarded to ventures that “elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation.”
“In today’s fast-paced world you need to reach out to your audience where it is, not where you want it to be, and US Hispanics over-index in YouTube,” said Romina Rosado, Senior Vice President of Digital Media & Emerging Business for NBCUniversal Telemundo Enterprises. “Our goal here is for Noticias Telemundo to reinvent the ‘traditional’ broadcast news for the LatinX generation– the multicultural, multiracial, mobile, millennials in the United States.”
The median age for U.S. Hispanic YouTube users is 27 compared to 42 for non-Hispanic Whites, according to Nielsen. In addition, Hispanics aged 18-49 over-index in YouTube, making it an ideal platform to reach young Latinos.
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Enterprises, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo.
Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
Perez has moved to the revenue monetization division, taking the new title of Senior Vice President, Revenue Strategy and Innovation.
He reports to EVP/Revenue, Strategy and Innovation Peter Blacker, as does his successor.
Now serving as SVP/Digital Media is Romina Rosado.
Rosado was previously SVP of Noticias Telemundo and Digital News, where she created and oversaw strategies to enhance the consumer experience across multiple distribution points. Prior to Telemundo, Rosado was SVP/Global Content at E!, in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division.
Before that, Rosado was Executive Producer at US Weekly, where she was responsible for launching and executing the company’s digital expansion.
“Romina demonstrates the experience, drive and savvy needed to amplify Telemundo’s leadership position in the digital and social ecosystem, informing, empowering and entertaining the full spectrum of Hispanic identities,” said Blacker.
With the “realignment in Digital Media,” Perez will assume a newly created role expanding the revenue strategy efforts of NBCUniversal Telemundo Enterprises, announced earlier this year. He will work closely with Telemundo Studios and Programming to develop new monetizable opportunities across linear and digital for U.S. and international markets. In addition, Perez will partner with NBCUniversal Advertising Sales leadership with a focus on integrations and commercial innovation targeting the Hispanic market.
“Borja brings a decade of experience growing the Telemundo brand and audience across platforms and can now focus on finding new ways to drive revenue from our content. In their new roles, these two seasoned NBCUniversal executives are poised to push our business forward,” said Blacker.
Before joining Telemundo in 2006, Perez was Director of U.S. Hispanic Business for AOL, taking the position in 2002 after serving as Director of Interactive Sales and Marketing for AOL International.
Early career stints include AE and Account Coordinator positions at Y&R and BBDO, respectively.
HispanicAd and the Adam R Jacobson Consultancy are proud to announce the fourth edition of Hispanic CMO, the most sought after publication in the U.S. Hispanic Market.
Distributed Nov. 5, it is now available for viewing and download for FREE. Curated by Gilbert Dávila, Chair of the 2018 ANA Multicultural Marketing & Diversity Conference and of Encino, Calif.-based Dávila Multicultural Insights, this report is independently produced by veteran journalist Adam Jacobson.
To download this year’s edition CLICK HERE.
Hispanic CMO enjoys more downloads and readership that any other mainstream or Hispanic focused publication combined, delivering over 9,500 downloads of the PDF version.
NEW YORK — The creative agency born from Williamsburg, Brooklyn-based VICE Media and the entertainment brand founded by Robert Rodriguez and supported with distribution from Univision have partnered up for an agency “partnering with brands seeking to connect with the rising U.S. Hispanic market.”
Virtue is partnering with El Rey to launch LA REYNA, bringing a new creative voice to a challenged segment of the U.S. advertising and branding arena.
LA REYNA’s creation is spurred by data over the last decade showing that births, rather than immigration, is driving U.S. Hispanic population growth. “This cultural shift has resulted in a surge of diverse tastes and interests, blurred lines of identity and a transcultural mindset among younger generations,” the companies note.
Rodriguez, a cult film director and founder of El Rey Network known for Machete and From Dusk Till Dawn, said, “Historically, the U.S. Hispanic population has been treated as one single entity. LA REYNA is an opportunity to abandon this ineffective approach and allow brands to connect authentically with this diverse audience. Virtue is an expert in developing culture platforms that speak to youth worldwide and in a moment where the market is demanding accountability, our strategic partnership is more than just an agency, it’s a game changer for the Latinx community.”
Virtue and El Rey claim that their combined expertise and resources “will enable LA REYNA to deliver strategic and creative services to brands, while leveraging the specialized teams – including analytics, production, and technology – of Virtue to round out a versatile agency offering.”
LA REYNA will be headquartered in Austin, home to established U.S. Hispanic agency LatinWorks.
But, LA REYNA Chief Growth Officer Theresa Vargas Wyatt says her team is “going beyond just starting an advertising agency.”
She notes, “We have cemented a cultural hub in Texas generating provocative thought leadership, creative services and content that accurately reflects the nuances of Latinx. Robert has spent 25 years redefining what it means to be a Latinx in entertainment, and the industry is just catching on. Now LA REYNA will redefine what it means to be a Latinx consumer.”
LA REYNA plans offer its brand partners:
“Between El Rey’s film and entertainment roots and Virtue’s publisher pedigree, our respective expertise seamlessly compliments each other as we launch this hybrid organization – one part agency, one part production house,” said Virtue President Ryan Mack. “By combining our resources, capabilities, and insights, we hope to properly connect brands with this underserved, yet increasingly important, market.”
The key principals of LA REYNA include:
In its first brand partnership, LA REYNA has teamed up with AB-InBev’s Mexican beer brand, Estrella Jalisco.
Together, they will be hosting an immersive and creative experience in Austin on Friday (11/2).
“Night of the Stars,” will celebrate the heritage of the brand and Mexico, while toasting to a progressive and innovative future.
“The Latinx consumer has always been a focus of our brand, but they are quickly becoming a major priority for the entire beer industry, not only because of their growth in population, but more importantly, the influence they have on culture,” said Yonathan Bendesky, Senior Brand Director of Anheuser-Busch Mexican Imports and a 2017 Hispanic CMO Thought Leader. “LA REYNA is poised to tap into that cultural influence and help it grow. The combination of Robert, Virtue and all the capabilities they offer is going to help our brand stay on the cusp of what’s happening in culture and show up in places that are meaningful to this consumer. We’re looking forward to partnering with them on this upcoming project and beyond.”
LA REYNA has also begun partnering with global collaborative workspace network, WeWork, on brand programming that will roll out in 2019.
The agency will also be housed in WeWork’s downtown Austin location.
Virtue is a global, full-service creative agency with 26 offices across the globe. It develops brand platforms, programs and campaigns that are culturally-rooted and youth-focused for clients such as Asics, AB-InBev, Cazadores, Unilever, Google, lululemon, Marriott Loyalty Rewards, Netflix, and Vega.
MIAMI — In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.
After four years in the role, Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. This will allow Silberwasser to assist with the transition in leadership at the Telemundo and TelExitos broadcast TV networks and at the Universo cable TV network.
The reasons for Silberwasser’s departure are not clear. However, NBCU spoke highly of him in sharing news of his pending exit. He “helped change the programming strategy and the positioning of the network” and bet on new genres and formats. “By drawing on his deep understanding of the U.S. Hispanic audience as well as his experience with international markets, Silberwasser was a key contributor in redefining Hispanic media and making Telemundo the preferred media destination for Hispanics today,” NBCU said.
Cesar Conde, Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group, noted, “Luis helped propel our rise as the definitive media and entertainment brand for today’s Hispanic consumer. He has made an indelible mark on our company at a time of great transformation. On behalf of everyone at Telemundo, I want to thank him for his dedication, partnership and invaluable contributions.”
Silberwasser added, “I’m extremely proud of what we have accomplished at Telemundo and the important role of this organization in serving the Latino community across America. Today, Telemundo is the clear leader, not only in viewership, but as the network that will take content risks and breaks stereotypes. I am thankful to have had the opportunity to work with the best team in the industry and to have been a part of Telemundo’s groundbreaking success. As I now embark on new content-making ventures, I will always look forward to seeing the Telemundo brand continue its tremendous growth.”
So, why is he leaving? A source close to the matter tells Hispanic Market Overview that aligning the leadership structure in a way that mirrors that of sibling NBC was the key desire for NBCUniversal. As such, it is believed that it is Silberwasser’s decision to depart and that it was an amicable one.
Word of Silberwasser’s pending exit arrived moments after NBCUniversal Telemundo Enterprises announced new leadership responsibilities of four key executives, which the Comcast-owned entity believes “will allow the organization to further accelerate its leadership position in media and as the choice and voice of Latinos today across all platforms.”
Beau Ferrari will take a bigger role as EVP of NBCUniversal Telemundo Enterprises. Ferrari was appointed to the position in March 2017 and will now “closely partner with all content divisions and NBCUniversal teams across the portfolio.” Ferrari was previously EVP/Corporate Strategy and Development at Telemundo’s main rival, Univision Communications.
During his tenure, Ferrari also served as the first CEO and GM of Fusion, the ill-fated multiplatform joint venture with The Walt Disney Company. Additionally, Ferrari headed Univision Deportes and the launch of Univision’s sports network and served as Chief of Staff/Special Assistant to the CEO.
Prior to Ferrari joining Univision Communications, he was co-founder and partner at Royal Palm Capital Partners, a private equity investment and management firm. Ferrari began his career as an investment banker with Morgan Stanley & Co. in New York.
Concurrently, NBCUniversal Telemundo Enterprises EVP Mónica Gil is adding the role of Chief Marketing Officer, overseeing all brand and corporate marketing, communications, corporate affairs and human resources. She joined Telemundo in January 2017 following a lengthy tenure at Nielsen.
Additionally, NBCUniversal Telemundo Enterprises EVP/Digital Media and Emerging Business Peter Blacker is given the new role of EVP/Revenue Strategy & Innovation. In the newly created role, “Blacker will work across linear and digital platforms to amplify the company’s monetization efforts throughout all revenue streams.” Blacker is a 14-year Telemundo veteran.
Lastly, Ronald Day has been elevated to EVP/Entertainment from SVP/Programming at Telemundo Networks. It’s a swift rise for the longtime former Univision executive, who rose to SVP/Programming & Promotions in his 16 1/2 years at the operation. Today, Day will be responsible for programming, talent and promotions of prime-time, daytime and specials for Telemundo and Universo Networks.
The new leadership team will report to Conde and will be based at Telemundo Center in West Miami, which opened in March 2018.
The digital multicast TELEXITOS , launched and operated by the Telemundo Station Group, will continue to be led by Barbara Alfonso.
What’s next for Silberwasser could be the biggest topic of conversation in Miami, New York and Los Angeles. He joined Telemundo Networks as President in August 2014 following a lengthy run at Discovery Communications, exiting as EVP/Chief Content Officer for Discovery Networks International. From 1991-1997, Silberwasser was a brand manager for Procter & Gamble Co. in Latin America.
Silberwasser’s exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. But, it also comes as Azteca América is gearing up for a massive relaunch under new owner HC2.
So far there’s only speculation on where Silberwasser may be going.
— Radio + Television Business Report, RBR.com