from The Adam R Jacobson Multicultural Consultancy
The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
Marco Antonio Gonzalez, most recently the VP of Public Relations and Corporate Affairs at Estrella Media, has launched his own full-service bilingual public relations and communications firm.
The nine-week series will focus on the stories surrounding some of the greatest artists and athletes who succumbed to the excess and addiction of fame and have lived to share their stories. Garza, a member of the recovery community, hosts these intimate and telling one-on-one interviews in the podcast.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
She became renown to Spanish-language television audiences for her star-making role in the Mexican adaptation of “Ugly Betty.” Today, she’s hosting the morning show on reggaetón-fueled Latin Urban “Cali 93.9,” a Meruelo Media-owned property. Soon, she’ll be adding a TV series produced and distributed by a Meruelo radio rival that’s invested heavily in video and digital platforms since its transformation from the former LBI Media.
Estrella Media has signed a co-production deal with Mexican comedic actor Omar Chaparro to host a new talk show on its EstrellaTV network. The show bows Oct. 22 and will air weeknights at 9PM, a time slot that’s been held by “El Capo,” the 2009 RCN telenovela that will conclude its first-ever domestic run.
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…
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