When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated.

Throw in data science, and the media landscape is forever reshaped, with online content delivery platforms driving “traditional” choices such as linear television, broadcast radio and the few print publications still thriving. Compounding this is the Hispanic factor: the need to connect in-language and in-culture with this vitally important segment of the Consumer Rebound Club is greater than ever.


With that, Hispanic Market Overview is proud to present in partnership with HispanicAd.com The 2020 Hispanic Content, Data and Social Report.


IN THIS REPORT



THE ‘THIRD SCREEN’: MORE POTENT THAN EVER FOR HISPANIC MARKETERS
Peter Blacker, Telemundo

PROVING THE VALUE
Joe Bernard, NGL New Generation Latino

DATA: THE AUTHENTICITY DRIVER
Parker Morse, H Code

RESILIENCE, FOR A QUICKER RECOVERY
Dennis Vaque, Spanish Broadcasting System (SBS)

REACH TRANSFORMATION
Jason Hall, Estrella Media

SHOWCASING THE MAIN GROWTH DRIVERS
David Mesas, Claritas

SELLING THE DATA STORY
Jeffery Liberman and Karl Meyer, Entravision

GLUING THE GREAT DIVIDE
The López Negrete Communications leadership team

THE HISPANICAD Q&A
LOUIS MALDONADO, D’EXPÓSITO & PARTNERS MANAGING DIRECTOR
MICHELLE SAVOY, UNIVISION SVP/DIGITAL AD SALES


This report is a FREE download thanks to our participating sponsors. To read it now, simply click here!

http://reports.hispanicad.com/reports/HCDS-2020/mobile/index.html

 

By admin