EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
For the network that produces much of its own programming from Burbank, Calif., the call for viewers is to ¡Alegra Tus Dias! (Brighten Your Day).
The new programming lineup starts with the U.S. premiere of a morning show that’s gained a loyal audience in Mexico, Venga la Alegria. Interestingly, it airs in Mexico on Azteca UNO, and it will be broadcast stateside in the Noon ET/9am PT hour in a version allowing for local and national news of relevance to U.S. audiences.
The addition of the made-in-Mexico show comes alongside the return of one of the network’s most popular programs, 100 Latinos Dijeron, along with the Cine Clasico, a feature film from yesteryear.
But, there’s more from Azteca in Mexico, as Ventaneando, the popular Azteca 13 gossip show, comes to Estrella TV at 4pm Eastern. The show is widely known as is hosted by Pati Chapoy, with commentary from Daniel Bisogno, Pedro Sola, Mónica Castañeda, Linet Puente, Rosario Murrieta, and Ricardo Manjarrez.
It’s a decidedly different approach for Estrella Media, which dating back to its former incarnation as LBI Media (and Liberman Broadcasting) has largely touted its self-produced content.
Estrella Media Chief Content Officer Enrique Guillen explains, “Mexican audiences in the U.S. have been historically underserved with their media choices. Our audience lives in a dual world – living in the U.S. with roots in Mexico and Latin America. With ‘Alegra Tus Dias,’ we are giving our audience an elevated taste of home in the daytime time period. Relevant entertainment stories, breaking news from the U.S., the best in lifestyle and culture commentary, and coverage from Mexico and the world. It is the first building block in Estrella Media’s new strategy to super-serve our audience with the feeling and texture of their heritage.”
Venga la Alegria features hosts Patricio Borghetti, Anette Cuburu, Sergio Sepúlveda, Ricardo Cásares, Tabata Jalil, Mariano Sandoval, Kristal Silva, Capi Pérez, Laura G, Horacio Villalobos, Flor Rubio, and Mauricio Barcelata.
A weekend edition of the show will air Saturdays from 1pm-5pm Eastern and Sundays from 1pm-6pm Eastern. The weekend shows feature Alana Lliteras, Mati Álvarez, Alex Sirvent, Esmeralda Ugalde, Rafa Balderrama, Kike Mayagoitia, El Chino, and Olga Mariana.