Here Come The Judges: 2018 HispanicAd C.A.P.E. Awards

HispanicAd  in association with the Culture Marketing Council (CMC) has revealed the judges for the 2018 Culture Account Planning Excellence Awards.

Honors for best in each category will be bestowed at the CMC annual conference in Los Angeles in June 46, 2018.

This year’s judges are:

  •     Marta Insua – VP Strategic Insights  – ALMA DDB
  •     Monica Merel – Senior Specialist – Multicultural Marketing & Brand Strategy –  Walgreens
  •     Paco Olavarrieta – Chief Creative Officer –  d’ exposito and partners
  •     Victor Paredes – Director of Strategic Planning – WING
  •     Aldo Quevedo – Principal / Creative Director – Richards/Lerma

Victor Paredes of Wing is the President of this year’s Jury.

HispanicAd and CMC thanks the following executives for helping to reevaluate the competition rules and categories:

  •     Sergio Alcocer – Founder at Rest Of The World
  •     Gustavo Foldvari – Group Planning Director – Lopez Negrete Communications
  •     Marta Insua – VP Strategic Insights  – ALMA DDB

For more information on how to participate in this year’s competition, CLICK HERE.

For more information on this year’s conference CLICK HERE.

A Blacker Choice For Univision

Liz Blacker, a Hispanic marketing and advertising industry veteran who exited as EVP Of Hispanic Strategy And Sales at iHeartMedia in April 2017, has joined Univision Communications as SVP of Branded Content Revenue.

She will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation.

Blacker will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company. This also includes oversight of all branded content revenue efforts across the company.

“UCI always seeks out those extraordinary storytellers that help round out diverse portfolio, and as such, I am proud to welcome Liz to our team” said Valentino. “A visionary executive who has a firm grasp on today’s evolving digital industry, we look forward to having her aboard to help drive both new and incremental revenue for UCI.”

Additionally, Blacker will assemble and lead a fully functioning studio team across creative and production services, sales strategy, insights and project management.

“UCI is changing the way brands engage with U.S. Hispanics and I am pleased to join a dynamic team that houses such an extensive portfolio of brands,” said Blacker. “I look forward to helping expand on the Company’s broad client offerings through experiential, creative, and new partnerships that amplify our clients’ experiences and go far beyond traditional advertising.”

At iHeartMedia, Blacker was responsible for building a new division focused on a “Total Market” cross-language, bi-cultural audience while building new products and revenue streams across platforms for national and local sales teams. She also led multicultural trade and industry efforts for iHeartMedia and built an extensive virtual national and local sales team with multicultural market experts across digital, radio, branded content and experiential events.

Blacker joined iHeart in August 2014 after serving as Chief Revenue Officer of Terra USA.

She has also been publisher of Vista magazine under impreMedia ownership, and was an executive director at Yahoo! for the U.S. Hispanic market from 2001-2005.

Daisy Inducted Into Advertising Hall of Fame

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame at a Gala Dinner and Induction Ceremony on Tuesday (4/24) at Cipriani Wall Street in New York.

The AAF Hall of Fame is the highest honor bestowed by America’s Advertising Industry and it recognizes the most accomplished and legendary figures in advertising.

During the ceremony, a highlight video presented the achievements of Daisy, a pioneer and a recognized authority in multicultural marketing and brand communications. (view the career highlight video at https://vimeo.com/266304540/9ed990a5e5 )

Besides having received numerous industry and creative awards (Clio, Effie, Addy, ADCOLOR Lifetime Achievement Award among others), she is consistently acknowledged as one of the Most Influential Latinos in the U.S.A. Her participation on boards includes the Ad Council, the AEF, and the 4A’s Foundation and she is a founding member of AHAA (The Association of Hispanic Ad Agencies) now known as Culture Marketing Council and served as its president.

She received the award from Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

Among her enormous contributions to the betterment of society outside her professional career, she has worked tirelessly to support the people and causes she cares deeply about.

At the gala ceremony dinner, she also accepted the David Bell Award for Industry Service, awarded to recognize extraordinary and unique contributions and service to the advertising community and industry as a whole. The award is named in honor of David Bell (Hall of Fame Class of 2007), a visionary leader and mentor to several generations of advertising professionals.

Daisy has been widely recognized as a pivotal architect of the Hispanic Market in the United States. Her pioneering efforts for the industry started at an early age when the market was significantly smaller from what it is today.

“I’m so honored to be included among this distinguished group inducted into the AAF Hall of Fame,” she said. “This is indeed the highest honor I have ever received in my 40-year career. I share it with my partners, team and family who have always supported me and helped make the achievements possible.”

Daisy concluded her acceptance speech by remarking, “I’ll say this: I am an immigrant. I am a product of Brand America. And so, I would be remiss if I were to accept this induction at this time in our history without emphasizing the importance of keeping the spirit of this generous country alive.”

 


View the video of Daisy’s acceptance remarks at https://vimeo.com/266814580/1c747e1187 .

View the video of Cesar Conde and David Bell presentation and remarks at https://vimeo.com/266814464/976e6af992

 

 

AccuWeather Network’s Español Appeal

AccuWeather is making a big play for Hispanic consumers by welcoming new additions to its team of broadcasters and journalists who know a little bit about el clima and prognósticos.

Karuska Matos-Horta and Marvin Gomez have joined the network as bilingual TV weather broadcasters from Puerto Rico and Guatemala, respectively, sharing real-time weather forecasts and updates to English- and Spanish-speaking viewers.

Jonathan Petramala, who joined the network as a bilingual weather news reporter, will produce innovative, unique stories from locations where severe weather is occurring, live in the field.

AccuWeather is a provider of forecasts for Spanish-language audiences of apps, web and mobile sites, newspapers, radio groups, and TV stations in the U.S. and Mexico and throughout South America.

“We seek out talented experts who can best reach our viewers and let them know that AccuWeather cares about how impactful the weather can be on their everyday lives, for a more personalized experience,” said John Dokes, General Manager of AccuWeather Network and AccuWeather Chief Marketing Officer. “Karuska, Marvin and Jonathan’s skills in forecast analysis and in-the-field weather reporting, in both television and digital platforms, will continue to elevate AccuWeather’s service to its viewers, keeping them safe and better prepared.”

Gomez and Matos-Horta  joined the AccuWeather Network in January 2018.

Petramala came on board in February 2018.

D.C. Gets Its ‘Deportes’, Thanks To Entercom

Entercom, the radio broadcasting company that’s widely known across the business as a lover of sports programming, is bringing some “deportes” to Hispanic sports fans across the National Capital Region.

Now on the air is “El Zol Deportes,” based at WJFK-AM 1580 and on 107.9 HD-2 (WLZL-FM) in Washington, D.C.

El Zol Deportes features a mix of locally produced and nationally syndicated sports-talk programming from ESPN Deportes Radio, as well as a full slate of live Spanish-language play-by-play.

The brand is an extension of Latin Urban/Tropical hybrid “El Zol 107.9,” which CBS Radio signed on at 99.1 MHz several years ago.

 “Sports are an integral part of the Washington D.C. Spanish-speaking community and we are excited to fill this void by offering the only Spanish-language sports brand in the metro are,” said Steve Swenson, SVP/Market Manager for Entercom/ Washington D.C. “By leveraging our existing sports brands and relationships, El Zol Deportes will offer the most compelling play-by-play to serve the community and our local partners.”

Live play-by-play includes the Major League Soccer Game of the Week as well as major international soccer leagues such as UEFA, Liga MX and FIFA World Cup Qualifiers.

In addition, the station will offer Spanish play-by-play of ESPN’s Monday Night Football, Major League Baseball and the NBA playoffs.

The new El Zol Deportes will also feature the locally produced “Deportes al Día con Rey Parker,” airing weekdays from 3:00 p.m. to 5:00 p.m.

“El Zol Deportes” will also partner with co-owned WJFK-FM 106.7 “The Fan.”

Telemundo Center Officially Opens in Miami

Telemundo Center, the new global headquarters for the Hispanic TV arm of NBCUniversal, is now open for business.

The new facility, located in far-west Miami, is being touted as “the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.”

With an investment of more than $250 million, Telemundo Center is an approximately 500,000 square-foot facility on 21 acres, with the capacity to house 1,500 employees.

“Telemundo Center is the manifestation of our commitment to the Hispanic market and a representation of our core values of innovation, collaboration and transparency,” said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “Latinos are a growing cultural, political and economic force   influencing every aspect of our country. Telemundo Center is the only facility that can fuel the preferences and demands of this dynamic audience, while driving unlimited growth and opportunity for our company, our employees and our community for years to come.”

Producing over 3,000 hours of original content a year, Telemundo Center includes 15 highly adaptive studios, including two digital studios, virtual and augmented-reality sets, and a state-of-the-art news operation.

Telemundo Washington Rebrands To ‘Telemundo 44’

WASHINGTON, DC — WZDC-TV today announced it is rebranding from “Telemundo Washington” to “Telemundo 44,” effective Thursday (3/8).

WZDC had been on Channel 25 until Wednesday, when the signal was shut off; ZGS Communications owner Onda Capital collected $66.18 million in the FCC’s incentive auction for relinquishing the spectrum of Channel 25.

Now, it is operating via a channel-sharing agreement with NBC sibling WRC-4, which uses digital channel 48.

WZDC’s “PSIP” channel will now be 44.1.

Telemundo 44 can be seen locally on Comcast Channel 796 and on FIOS Channel 520.

The end of Channel 25 comes two months after what is now Telemundo 44 added  newscasts at 6:00 PM and 11:00 PM. Now that is has moved, an hour-long weekday newscast at 5PM is a part of the lineup. The newscasts are anchored by Alban Zamora and Sulema Salazar.

“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, President and General Manager of WZDC-TV and WRC-TV.  “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”

The station’s new website, TelemundoDC.com and dedicated station app, “Telemundo DC” also launch today. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go. In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called “CazaTormentas” in Spanish (“StormRanger”).

The “Live Radar” will also be powered by the existing network of national weather radars.

The change comes following the acquisition by NBCUniversal of all 13 ZGS Communications Telemundo affiliate stations — now O&Os.

IMMIGRANT ARCHIVE PROJECT PARTNERS WITH AZTECA

Azteca America  has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a  video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26.

“Quienes Somos” will highlight the myriad contributions that Hispanic immigrants have made to America through their collective and individual experiences. In the video series, Latino immigrants, from popstar Luis Fonsi to everyday heroes making a difference in their communities, speak to themes such as the importance of education, recalling their first days in the U.S. and the impact others have made on their journeys. Also featured in the series are:

  • Dr. Eduardo Padron, President, Miami Dade College, remembers being inspired to succeed by the promise he made to his mother
  • Actor and producer Edward James Olmos shares the story of his immigrant father
  • Gabby Pacheco, a leading immigrant rights advocate, offers advice to undocumented youth
  • Indy 500 Champion Tony Kanaan looks back on a childhood promise that’s taken a lifetime to fulfill

“The IAP’s important work is incredibly relevant and makes for essential viewing in today’s polarized climate,” said Enrique Perez, Executive Vice President, Azteca America TV Station Group. “We are fortunate to shine a light on these bright, creative, hard-working people who all have made sacrifices to achieve the American dream.”

“All of us at the Immigrant Archive Project are honored to partner with Azteca America in the creation of ‘Quienes Somos.’ These unscripted stories, told in the subject’s own words, contain a truth that simply cannot be captured in any other way,” said Tony Hernandez, co-founder, Immigrant Archive Project. “There is a pressing need to understand the modern immigrant experience so that future generations may learn from the collective immigrant experience. Azteca is a wonderful partner to help bring these stories to a wide television audience.”

“Quienes Somos” will air on all Azteca America stations throughout 2018.

Claritas Acquires Geoscape

Geoscape, the Miami-based business intelligence firm founded by Cesar Melgoza, has been acquired by Claritas LLC — a former unit of Nielsen purchased one year ago by the Carlyle Group and The Indian Hill Group.

Terms were not disclosed.

News of the acquisition was shared by Geoscape in a client communiqué sent via e-mail at Noon Eastern on Tuesday (1/9).

Commenting on Claritas’ acquisition by Carlyle and Indian Hill from Nielsen, Melgoza said this was done “with the intent of building a world-class business intelligence enterprise. I’m very pleased that we fit perfectly into that vision.”

Claritas, like competitors including Mintel and GfK, helps companies understand distinct consumer segments while finding the customers best-suited for certain products and services. Claritas is known such segmentation systems as PRIZM.

“I, along with the leadership team at Claritas, am confident this news will benefit you as an innovative marketer,” Melgoza said. “Claritas brings a team of demographers, data scientists, analysts and recognized experts across all major industries. Geoscape and our customers will benefit from increased investment in cultural segmentation, research and access to broader resources to accelerate product innovation and growth.”

For Claritas, the inclusion of Geoscape enables the incorporation of data-driven insights on the multicultural population into its current products and services.

All clients will continue to have access to the Geoscape resources. “Over the longer term, we will find ways of integrating our combined assets so that you may harness the best-of-the-best in this field,” Melgoza said.

Melgoza will retain his role as CEO of Geoscape “while helping to maximize the value of Claritas resources for our clients and simultaneously helping Claritas extend the value of Geoscape to its clients – which all have now become our mutual clients.”

It was not immediately known if other Geoscape employees will be remaining with the company or transitioning to new positions elsewhere.

 

from The Adam R Jacobson Multicultural Consultancy