Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
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Nueva Network Expands Into Mexico
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
‘Que Buena Los Angeles Radio Day’ Celebrated
The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.
Televisa News Veteran Leopoldo Gómez ‘Has Decided to Pursue Other Interests’
In October 2021, he became President of Univision News, moving to Miami from Mexico City. For 23 years prior to that shift, thanks to the union of Televisa and Univision, he served as VP of News at Televisa for 23 years. Now, Leopoldo Gómez has shared that he is exiting the company today known as TelevisaUnivision, and that he plans to pursue other interests.
Introducing the Official Energy Drink Sponsor of Liga MX In The USA
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
2023 Hispanic TV Programming Report Now Available
HispanicAd in association with Adam R Jacobson is proud to announce the availability of the 2023 Hispanic TV Programming Report for our readers.
Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”
GLORIA CONSTANZA INDUCTED INTO THE HMC HALL OF FAME
Her induction to the HMC Hall of Fame finds her a place next to industry luminaries such as Eduardo Caballero, Lionel Sosa, Alicia Conill, Alex Lopez Negrete, Ingrid Otero-Smart, Luis Miguel Messianu, Raul Toraño and Daisy Expósito-Ulla.
HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
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