For nearly 18 years, Spaniards have enjoyed a popular entertainment-filled variety and chat show hosted by Pablo Motos. Now, U.S. audiences will have the biggest access point yet to El Hormiguero — a prime-time slot on the Estrella TV network.
Originally aired on Cuatro, El Hormiguero has been a sensational performer for Antena 3 in Spain since it moved to the network in September 2011. All the while, Motos has been at the helm, serving as the Graham Norton or perhaps Jimmy Fallon of the Spanish-speaking world. El Hormiguero has attracted international superstars and Latin celebrities of world renown — including Rafael Nadal, Penelope Cruz and Sofia Vergara.
Starting April 8, Estrella Media’s broadcast TV network will bring El Hormiguero to viewers at 8pm Eastern/Pacific, once the current season of the competition program Tengo Talento, Mucho Talento concludes.
“El Hormiguero is the No. 1 Spanish-language primetime talk series, and we are proud to bring it to our U.S. audience,” said Estrella Media Chief Content Officer Enrique Guillen. “Pablo Motos is one of the best producers and presenters in the world, and the roster of celebrities that flock to his show is a who’s who of film, music, TV, and sports personalities from across the globe. Spanish, English, and humor are spoken on El Hormiguero – there’s a reason it is such a viral sensation.”
According to a company spokesperson, the iconic show’s placement on Estrella TV came as a direct result of a licensing availability. Knowing it couldn’t produce a show of its own at this caliber, an opportunity existed to keep “the celebrity factor” in place.
El Hormiguero will air after another licensed show, 100 Latinos Dijeron, a Mexico-based show.
At 9pm is the Estrella TV self-produced offering, “Alarma TV” — focused on viral news. At 10pm is a more formal newscast produced by Estrella.
This, Estrella Media says, is reflective of the evolution of the business model for a free-to-air Spanish-language network in the U.S., as the network formerly owned by Liberman Broadcasting has veered away from self-produced variety programming of particular appeal to Mexican-American audiences.
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