Nueva Network, the audio media company founded and led by José Villafañe, is expanding its operations into Mexico.
Introducing Nueva Network México (NNMEX), created with the goal of assisting Mexican companies that wish to reach consumers in the U.S.
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a Coral Gables, Fla.-based media buying agency founded in 2008 specializing in connecting Latin American and U.S. brands with markets.
Villafañe, Nueva Network’s CEO and Chief Revenue Officer, will be responsible for general oversight of the NNMEX initiative.
“Expanding into Mexico through NNMEX is a natural progression for Nueva Network as we seek to further strengthen our commitment to serving the US Hispanic Market,” Villafañe said. “Our 95% coverage of the US Hispanic Market, combined with MGG’s expertise and experience, enables us to effectively connect Mexican companies with the US and other audiences throughout the hemisphere.”
NNMEX will provide market research, brand development, targeted advertising campaigns, sales channel optimization, and customer engagement strategies. “The integration of spot production, branded content, and social media extensions will further enhance the effectiveness and reach of marketing efforts, ensuring maximum impact in reaching the U.S. Latino audience,” Nueva Network said.
Nueva Network represents 350 radio stations in the U.S. Hispanic market.