‘Nuestras Finanzas’ Campaign Extended By Telemundo

NBCUniversal Telemundo Enterprises is once again spearheading an initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy.

Nuestras Finanzas, a multiplatform initiative launched in 2022 as a cornerstone of Telemundo’s El Poder en Ti (The Power in You) signature corporate social responsibility program, fosters understanding and empowerment within Hispanic families regarding the cultivation and sustenance of financial well-being. This initiative covers crucial areas such as income generation, prudent expenditure, effective saving practices, and informed investment strategies. It epitomizes Telemundo’s dedication to equipping the Hispanic community with indispensable financial education and resources.

“Enhancing financial literacy and empowering families to make informed decisions regarding savings, credit, and secure transactions are foundational steps towards forging brighter financial futures for our community,” stated Luis Rosero, Vice President of Corporate and External Affairs at NBCUniversal Telemundo Enterprises. “We take pride in sustaining this vital campaign and our steadfast commitment, working hand in hand with our partners to provide Hispanics across the nation with access to these indispensable financial literacy resources.”

Telemundo’s Nuestras Finanzas will join forces with the U.S. Commission on Financial Literacy to champion MiDinero Inicio | MyMoney.gov, underscoring the significance of reliable, easily accessible information for consumers navigating their financial journeys. Additionally, Nuestras Finanzas will collaborate with CNBC, CNBC en Español, NBCUniversal’s “The More You Know,” and esteemed subject matter experts in town hall-style webinars, as well as through on-air and digital segments, to advance financial literacy awareness. Throughout the month, financial literacy focused “Tu Dinero, Tu Futuro” segments will offer tips to viewers on digital social channels, in partnership with Telemundo Stations. To conclude the month, Telemundo will partner with CNBC en Español for a digital “charla,” hosted by CNBC’s Silvana Henao.

According to findings from a recent CNBC International Financial Security Survey, inflation is the main source of financial stress among respondents in nine countries that were surveyed. The survey revealed that in the U.S., seven out of ten surveyed adults felt “very” or “somewhat” stressed about their personal finances. Other U.S. key findings include:

  • Seven in ten Americans are stressed about their personal finances, with nearly half feeling they are in a worse financial situation than five years ago
  • Inflation is the main driver of financial stress for U.S. adults
  • Women experience higher levels of financial stress than men
  • Three in four U.S. adults anticipate relying on government support in retirement, as over half acknowledge they are behind schedule in retirement planning and savings

Telemundo’s “Nuestros Negocios” (Our Businesses) platform will further customize lessons for Hispanic small enterprises. In collaboration with esteemed organizations such as the United States Hispanic Chamber of Commerce, The Hispanic Heritage Foundation, Prospera and other prominent national entities, the initiative will provide a comprehensive range of English and Spanish-language resources. These resources are meticulously crafted to assist viewers in navigating the intricate landscape of personal finance decisions throughout their lives.

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