MIAMI — NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry.
The new entity will compliment the Billboard Latin Music Awards. A two-hour musical special, Latin Women in Music is scheduled to air on Telemundo in May. It seeks to be a “celebration of Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry.” More details will be shared in the coming weeks.
Telemundo and Billboard will also collaborate throughout the year on multi-platform offerings with new content and formats.
“Music is an integral part of our Latino identity and has always played an important role in our content offering across all genres and platforms,” said Ronald Day, President of Entertainment and Content Strategy for Telemundo. “Given Billboard’s credibility and expertise in the music industry, we are proud to broaden our long-standing partnership to deliver relevant, high-quality music content as the premiere home for all musical artists all year long.”
Billboard President Mike Van added, “Through the years, Billboard and Telemundo have been the leaders in elevating Latin music globally and giving it the platform and exposure, it deserves. Expanding our partnership further highlights our commitment to Latin music and culture and we are thrilled to offer music fans even more premium content across both brands.”
Helping with the expanded agreement is Billboard’s longtime Chief Content Officer for Latin music, Leila Cobo. “Billboard and Telemundo’s commitment to Latin music has been unwavering and pioneering. Launching a new property that celebrates and exalts the accomplishments of women in music is yet another example of our enduring vision to celebrate and champion the talent of our time.”
The Billboard Latin Music Awards is scheduled for a live broadcast on October 5, 2023.
The expanded agreement will also see Telemundo showcase exclusive content produced by Billboard across its digital and social platforms, including franchises such as “5 Questions With.”