from The Adam R Jacobson Multicultural Consultancy
Telemundo conducted the landmark study as part of its company-wide initiative “Decision 2020,” a nonpartisan multiplatform news and civic engagement effort to provide Latinos with comprehensive information and resources on the issues and the candidates running in the 2020 election.
The exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara have been snagged by NBCUniversal Telemundo Enterprises’ Telemundo network, giving it exclusive access to one of the Mexican Premier League’s most popular clubs.
NBCUniversal Telemundo Enterprises has named Karen Barroeta as EVP of Production and Development at Telemundo Global Studios, starting July 6. It’s a newly created role that sees Barroeta lead the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify…
The definitive guide for multicultural marketers and advertising professionals on where Hispanic television stands for the 2020-2021 Upfront season has arrived. The 2020 HISPANIC TV UPFRONT REPORT is now available, exclusively through HispanicMarketOverview.com and HispanicAd.com.
The NBCUniversal Telemundo Enterprises platform will produce English-language daily news programming for the mobile platform when it launches in April 2020. Specifically, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.
Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been…
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. He’s served as Telemundo Networks President for four years, and his exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. It also comes as Azteca América is gearing up for a massive relaunch.
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the annual Hispanic Market Overview state-of-the-industry report. The Hispanic marketing and advertising industry’s annual State of the Industry report, Hispanic Market Overview includes insight and observations from such key players as: Alex López Negrete, López Negrete Communications Isaac Mizrahi, Culture Marketing…
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