Biden Challenger In 2024 Launches Spanish Social Media
Presidential hopeful Marianne Williamson has launched a Latino-focused social media effort en español to help attract U.S. Hispanics.
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Hispanic Market Thought Leaders 2023 Report Now Available
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
A Creator-First Streaming Platform For Multicultural Audiences
Sabio Holdings Inc., a Toronto-based provider of Connected TV and OTT advertising platforms “validated by performance” has launched a free, “creator-first” content streaming platform “built to promote diverse voices and increase representation among the greater streaming industry.”
Dish Mexico Gets Hemisphere Media Group’s Telenovela Net
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.
Messianu, Edelman, Lerma Team For New Hispanic Shop
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
Instagram’s Global Ad Revenue In 2024: Sizzling
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.
The 2023 Hispanic Content, Data and Social Media Report
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Introducing the Official Energy Drink Sponsor of Liga MX In The USA
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”