from The Adam R Jacobson Multicultural Consultancy
The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish. This is the second Super Bowl telecast for ESPN Deportes and comes on Sunday, Feb. 3, 2019 at 6pm Eastern, live from Mercedes-Benz Stadium in Atlanta. In 2016, ESPN Deportes televised Super Bowl 50. The big…
As reported July 22 by Al Peterson’s NTS MediaOnline Today, KKSF-AM 910 in San Francisco has dropped its Talk lineup in favor of the syndicated ESPN Deportes Radio Spanish-language Sports network.
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.
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