admin | Hispanic Market Overview

HRN Assumes Distribution and Sales for Two Formats

admin2 weeks ago2 weeks ago03 mins

For generations, the “Los 40” brand, originally Los 40 Principales, has served as the home for Top 40 music across Spain. Then, Grupo PRISA imported the brand to Latin America, where it remains a competitor today in countries ranging from Costa Rica and Colombia to Mexico and Argentina. Now, Los 40 is getting a big stateside push thanks to a new representation deal with Hispanic Radio Network (HRN) — one that also sees the Clark Logan-led operation pick up the rights to JUAN.

Norsan Media Solidifies ‘Kaliente’ Lineup In Orlando

admin2 weeks ago04 mins

Norsan Media’s recently acquired WFYY-FM 103.1, serving the Orlando market, has unveiled its new weekday programming lineup. It makes one thing clear: the regional Hispanic media company with stations in Jacksonville seeks to vigorously compete against Spanish Broadcasting System, iHeartMedia, Cox Media and operators of AM radio stations and FM translators who all seek to capture Spanish-speaking audiences in a fast-growing region for Latinos.

A New Late-Offering Arrives, And It’s All About ‘Deportes’

admin3 weeks ago04 mins

Until now, the concept of a late-night program on network television has involved celebrity interviews, sketch comedy and a musical performance. For Telemundo, a redefining of what airs at Midnight on broadcast TV is taking shape on March 10. It’s all about sports.

Three Hemisphere Cable TV Channels Added To Verizon Fios

admin1 month ago02 mins

As of today, the CentroAméricaTV, Televisión Dominicana, and WAPA América Spanish-language cable television channels are now available to customers of the Verizon Fios MVPD service, found mainly in the Mid-Atlantic Region of the U.S.

IOC Awards TelevisaUnivision Exclusive Media Rights In Mexico

admin2 months ago03 mins

The International Olympic Committee (IOC) has awarded TelevisaUnivision the exclusive media rights on free-to air, pay television and digital platforms and non-exclusive radio rights in Mexico for every edition of the Olympic Games until 2032, including the right to sub-license media rights within Mexico.

LatiNation Media Teams With The Shade Room for Custom Content Creation

admin3 months ago04 mins

GenZ and millennial-focused LatiNation Media, led by CEO Andrés Palencia, has teamed up with “the definitive voice in Black culture and entertainment” to co-produce and distribute custom content. “Brought together by virtual product placement pioneer Mirriad, the collaboration aims to create groundbreaking content that authentically connects with multicultural audiences,” LatiNation says.

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Adsmovil Launches Two New ‘FAST’ Channels

admin4 months ago01 mins

Introducing Romance and Suspenso, which are Spanish-language offerings available on Roku, Fire TV, Android, IOS, and Apple TV. The channels’ programming is also available in English and Spanish via Nuestra.TV’s AVOD platform.

Hispanic Market Thought Leaders: Our Annual Report

admin4 months ago01 mins

This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.

Exploring the Soulful Integration of Cerveza and Reggaetón

admin5 months ago5 months ago04 mins

“Content can live in all environments,” notes Victor Paredes, Executive Director of Cultural Strategy at Bethesda, Md.-based Collage Group. A food service category marketing and advertising veteran, Paredes led an engaging conversation with representatives from Molson Coors and its Hispanic agency of record, Alma, to share how the J Balvin “brand” brought a new dimension to the Miller Lite brand.

Albuquerque Joins Telemundo Studios For Content and Development Role

admin5 months ago5 months ago02 mins

It’s a newly created role, and it sees a woman taking on oversight responsibilities for the development of what viewers watch across all linear and streaming platforms under the NBCUniversal Telemundo Enterprises banner.