HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the arrival of the 2017 Hispanic TV Upfront Report.
In this first ever Hispanic Social Marketing report, we discover that Hispanic millennials aren’t the only group of Latinos that actively interact and engage with brands through social media. In fact, one group of AARP members stands out for their online prowess.
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again to this year’s edition.
In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
The June 29 launch of P&G brand Old Spice’s latest campaign — Smell ‘Em Who’s Boss — is simply insulting to multicultural advertising and marketing professionals. The spots are stupid, and show no insight into why Latino millennials would respond and purchase the product.