From 2000-2008, she served as President/CEO of Winglatino, a Grey Group subsidiary within the WPP family of advertising and marketing agencies. In May 2009, she would take the helm of her own business and marketing advisory services firm, Redbean Society LLC.
Now, the U.S. Hispanic and Puerto Rican ad industry is paying tribute to Jackie Bird, who has died in a Miami hospital following a battle with cancer.
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2018 Hispanic Social Marketing Report for free download.
A news anchor with two decades of experience in Los Angeles has been tapped to help the 6pm and 11pm weeknight newscasts at Univision’s KDTV-14 in the San Francisco-Oakland-San Jose DMA.
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the arrival of the 2017 Hispanic TV Upfront Report.
In this first ever Hispanic Social Marketing report, we discover that Hispanic millennials aren’t the only group of Latinos that actively interact and engage with brands through social media. In fact, one group of AARP members stands out for their online prowess.
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Final edits are presently being made for the 2016 Hispanic CMO Hispanic Thought Leaders white paper, set for distribution October 10 exclusively from HispanicAd.com.
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will publish the third edition of the highly successful and sought after Hispanic CMO. We will be adding more “Thought Leadership” once again to this year’s edition.