We need a reset. And that’s the theme of this year’s just-released HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.
“Jugada Maestra” is hosted by Heriberto Murrieta, and he’ll appear alongside commentators Héctor Huerta and Paco Arredondo. The show debuts this month, Nueva Network said on Monday, offering “deep analysis, vibrant debate, and the unique perspective of its expert hosts.”
The new executive at Nueva Network chosen to lead the creation and production of original Latino podcasts was formerly a Senior Podcast Producer and personality at Univision, where she created and hosted the network’s podcast, “Enigmas sin Resolver.”
José Villafañe has been busily over the last several years building a regional Hispanic media enterprise through Costa Media while making Nueva Network a top independent Spanish-language audio network serving the entire U.S. Recently, Nueva launched the online entertainment portal Queonnda.com. Now, the QueOnnda.com branding is being used at the two Costa-owned radio properties it operates.
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
An imaging company with offices in New York and Los Angeles has launched an audio network focused specifically on U.S. Latinos. Introducing Nueva Network, which promises at its onset 79% of U.S. Hispanics over the age of 11.