José Villafañe-led Nueva Rebrands Boston, D.C. Radio Properties

José Villafañe has been busily over the last several years building a regional Hispanic media enterprise through Costa Media while making Nueva Network a top independent Spanish-language audio network serving the entire U.S. Recently, Nueva launched the online entertainment portal Queonnda.com. Now, the QueOnnda.com branding is being used at the two Costa-owned radio properties it operates.

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Keeping It Real: Hispanic Market Overview 2024 Brings Call For ‘Authenticity’

This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.

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