from The Adam R Jacobson Multicultural Consultancy
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.
To actively engage and better serve the 3.3 million Latinos that live and work in Riverside, San Bernardino and Orange counties, Freedom News Group is reintroducing its weekly Spanish-language UNIDOS newspaper as two distinctly local editions – La Prensa and Excélsior – starting today.
I’m not a fan of your music, Pitbull–of endless lyrics about fiscal irresponsibility, getting bottle service at a night club, and looking good to score hot chicks. Yet I applaud you, Mr. Armando Christian Pérez, 34-year-old golden boy of Miami. Why? Because you have emerged as a master of Hispanic marketing, and you may not even realize it.
The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now available for download.
Revenue gains from SBS’s WLEY and Univision’s Spanish pop “Latino Mix” simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue drop at Univision market leader WOJO-FM 105.1.
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
Beasley Broadcast Group and CBS Radio jointly announced this morning that they have reached an agreement that sees the company swapping stations in Philadelphia, Charlotte, Tampa-St. Petersburg and the Miami-Fort Lauderdale markets.
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2–undoubtedly thanks to the 2014 Winter Olympics in Sochi, Russia.
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