Nominations Set For Medallas De Cortez Awards
Nominations are being accepted now for the 2017 Medallas de Cortez awards, in eight categories. They will be presented at the Hispanic Radio Conference, March 28-29 in Fort Lauderdale
Spanish-language radio
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Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role
In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties. Effective immediately, Valle takes on a new role as president of political and advocacy sales. Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.
Mixed Results For Hispanic Radio As Overall Dollars Tumble In Chicago
Revenue gains from SBS’s WLEY and Univision’s Spanish pop “Latino Mix” simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue drop at Univision market leader WOJO-FM 105.1.
Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.
‘Piolin’ Flies Back To Terrestrial Radio With AGM Deal
Eddie ‘Piolin’ Sotelo, who shot to fame at Univision Radio’s KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013, will now have his El Show de Piolin heard on two American General Media (AGM) stations: “Radio Lobo” KLVO-FM 97.7/KKIM-FM 94.7, serving the Albuquerque-Santa Fe DMA; and KEBT-FM “96.9 La Caliente” in Bakersfield, Calif.
Hispanic Media Ad Expenditures Tumble For Radio, Rise For TV In Q1
According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.
SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves
SBS’s Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”
Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.
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