Dish Mexico Gets Hemisphere Media Group’s Telenovela Net
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.
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Messianu, Edelman, Lerma Team For New Hispanic Shop
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
Instagram’s Global Ad Revenue In 2024: Sizzling
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.
The 2023 Hispanic Content, Data and Social Media Report
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Introducing the Official Energy Drink Sponsor of Liga MX In The USA
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”
HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
CBS Sports’ New D2C Soccer Network: Spanish Name, Non-Hispanic Focus
At first glance, it appears that Paramount Global’s CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can’t quench their thirst for all things fútbol. That’s not what CBS Sports is ready to launch on April 11, however — even as it has chosen a very Spanish-language name for its new offering.