NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report

The latest HISPANIC CONTENT, DATA &  SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders

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‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.

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THE HMO INTERVIEW: Alex Lopez Negrete

Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release. We continue our series of excepts with a Q&A session from Houston featuring Alex Lopez Negrete.

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