Available Now: Your Complete Hispanic TV Upfront Outlook!
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the arrival of the 2017 Hispanic TV Upfront Report.
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Veteran Texas Hispanic TV Exec Roel Medina Dies
Azteca América is mourning the loss of veteran TV executive Roel Medina, who died unexpectedly at his home July 30 in Katy, Texas at the age of 55. Medina had served as GM of Azteca’s KYAZ-51 in Houston since 2012.
Univision’s 2016 Upfront Plan
Univision Communications plans to highlight how its portfolio “stands united” at its Upfront presentation set for tomorrow at New York’s Lyric Theatre.
Telemundo Unveils A Wide Slate For The Upfronts
Telemundo will be playing up four “Super Series” telenovelas, a Sunday early-prime children’s talent show, and a late show hosted by iconic former Univision personality Mario Kreutzberger — better known as “Don Francisco.”
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
WSJ: Univision Talking With CBS, Time Warner About Possible $20B Sale
According to The Wall Street Journal,Univision Communications is talking with CBS and Time Warner about an exit strategy to the tune of $20 billion.
From the Archives: “Hispanic Sports Overview” World Cup Report Available For Free Download
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release. We continue our series of excepts with a Q&A session from Houston featuring Alex Lopez Negrete.
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.
Hispanic Market Overview – ‘Social Media & Sports’
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
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