ViX and Mercado Libre: A New Agreement to Benefit Subscribers
Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount. Those with a subscription to the MELI+ benefits program will be able to access a 30% discount.
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Hispanic Market Thought Leaders 2023 Report Now Available
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
GLORIA CONSTANZA INDUCTED INTO THE HMC HALL OF FAME
Her induction to the HMC Hall of Fame finds her a place next to industry luminaries such as Eduardo Caballero, Lionel Sosa, Alicia Conill, Alex Lopez Negrete, Ingrid Otero-Smart, Luis Miguel Messianu, Raul Toraño and Daisy Expósito-Ulla.
FCC Head Seeks Info on Multilingual Wireless Emergency Alerts
Jessica Rosenworcel today sent letters to the nation’s nine largest providers of Wireless Emergency Alerts seeking information on how these alerts can start to support more languages beyond English and Spanish.
A Super Bowl LVII Spotlight On Indigenous Communities Gets Latina Flair
The NFL has struck a partnership with Lucinda “La Morena “Hinojos, the first Chicana and Native American artist to partner with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, being held this year in Glendale, Ariz.
Paul Presburger Exits TelevisaUnivision Units To Focus on Globalgate
After more than a decade serving as the CEO of TelevisaUnivision units Pantelion Films and Pantaya, respectively the first film studio and streaming service focused on the U.S. Hispanic market, Paul Presburger is departing to focus on Globalgate Entertainment.
Latino Podcast Listener Report 2022 Arrives
Some 59% of U.S. Latinos age 18+ have listened to a podcast, a high mark for the measure. Furthermore, some 51% of U.S. Latinos have ever listened to a podcast in English, while 33% have ever listened to a podcast in Spanish. Those are the key takeaways from the just-released Latino Podcast Listener Report 2022.
TelevisaUnivision Selects A Int’l. Content Licensing and Co-Production SVP
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
Adsmovil Welcomes a Chief Revenue Officer. It’s A Return from Yahoo! For Ricuarte
She back, and now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV. The return by Jessica Ricaurte sees her arrival from Yahoo!, where she most recently served as a Global Agency Director.
‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
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