Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It's being pitched as "a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market."
from The Adam R Jacobson Multicultural Consultancy
It's being pitched as "a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market."
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many…
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
At first glance, it appears that Paramount Global's CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can't quench their thirst for all…
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music…
She'll be joining Leon Krauze as co-anchor of the newscast that airs coast to coast on the Univision network, airing weeknights at 11:35pm Eastern. Her first day is Monday, February…
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow "an unprecedented year of business growth."
Walter Ulloa, Chairman and CEO of the company with roots in Spanish-language radio and television the U.S. that is today a global digital solutions company, suffered a heart attack on…
HispanicAd, in collaboration with Hispanic Market Overview, is pleased to announce the release of the ninth edition of the Hispanic Market Thought Leaders report.