“Content can live in all environments,” notes Victor Paredes, Executive Director of Cultural Strategy at Bethesda, Md.-based Collage Group. A food service category marketing and advertising veteran, Paredes led an engaging conversation with representatives from Molson Coors and its Hispanic agency of record, Alma, to share how the J Balvin “brand” brought a new dimension to the Miller Lite brand.
It’s a newly created role, and it sees a woman taking on oversight responsibilities for the development of what viewers watch across all linear and streaming platforms under the NBCUniversal Telemundo Enterprises banner.
As part of the deal, Radio Ambulante Studios’ flagship podcast “Radio Ambulante” and its weekly news show “El Hilo,” plus anthology docuseries “Central,” will now be distributed by iHeartPodcasts as part of My Cultura. Under the new partnership, the two companies will also develop and co-produce a minimum of two new shows over the next two years.
Here’s a conclusion that’s sure to rile up an industry that remains vibrant and attracts millions of consumers who prefer to watch Spanish-language content. According to Claritas, “For those trying to reach this powerful segment, you will not find this digitally savvy, cord cutting segment on linear TV.”
Meredith Veloz will now oversee the news content and operations for “Telemundo 49” in the Tampa-St. Petersburg market and will lead a team of producers, reporters, and anchors covering the Tampa Bay region across the station’s TV, streaming and digital platforms.
The Hispanic Content Report from the Adam R Jacobson Consultancy is now available for download. It’s chock full of great interviews and insight. “With FAST channels and OTT driving television consumption and YouTube continuing to attract Latino eyeballs, these vehicles cannot be ignored by marketers seeking to grow their brand share among Hispanics today,” the report concludes. “At the same time, short shrift cannot be the result of a lack of creative on relevant Hispanic-focused broadcast and cable channels.”
TelevisaUnivision has closed its 2024-2025 Upfront, and President of U.S. Advertising and Marketing Donna Speciale is pleased — even as Steven Wolfe Pereira has exited. On Tuesday, new details surrounding why Pereira has departed were brought to Hispanic Market Overview’s attention.
The two female news anchors will debut in their new roles at WRDM-49 in Tampa and WWDT-TV in Southwest Florida in mid-August, NBCUniversal Local’s Telemundo Station Group announced on Monday.
Uforia podcast has entered into a partnership with Posta, a Latin America-focused podcast studio owned by Stockholm-headquartered PodX Group, as part of a plan “to create innovative and diverse content” specifically designed for the Hispanic audience in the U.S.
LatiNation Media, the multi-platform media company offering bilingual content to bicultural, younger U.S. Hispanic consumers, is welcoming a new multiplatform sales executive.