from The Adam R Jacobson Multicultural Consultancy
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Sabio Holdings Inc., a Toronto-based provider of Connected TV and OTT advertising platforms “validated by performance” has launched a free, “creator-first” content streaming platform “built to promote diverse voices and increase representation among the greater streaming industry.”
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
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