Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power
It's being pitched as "a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market."
HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many…
ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
CBS Sports’ New D2C Soccer Network: Spanish Name, Non-Hispanic Focus
At first glance, it appears that Paramount Global's CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can't quench their thirst for all…
Two Azteca Series Added To Estrella TV’s Daytime Lineup
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
A Salute To Women Coming To Telemundo In Widened Billboard Partnership
NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music…
A New Co-Anchor for ‘Noticiero Univision Edición Nocturna’
She'll be joining Leon Krauze as co-anchor of the newscast that airs coast to coast on the Univision network, airing weeknights at 11:35pm Eastern. Her first day is Monday, February…
Republica Havas Ups Managing Directors
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow "an unprecedented year of business growth."
Entravision Mourns Sudden Death of CEO
Walter Ulloa, Chairman and CEO of the company with roots in Spanish-language radio and television the U.S. that is today a global digital solutions company, suffered a heart attack on…
Six Stellar Leaders Are Recognized as 2022 Hispanic Market Thought Leaders
HispanicAd, in collaboration with Hispanic Market Overview, is pleased to announce the release of the ninth edition of the Hispanic Market Thought Leaders report.