Whether it’s in Spanish, English, or both, keeping U.S. Hispanics entertained is an omnichannel affair. Learn how Spanish-language digital and broadcast media seeks to meet consumer demand in 2025 and 2026 with this special post-upfront report for HispanicAd.com produced by Adam R Jacobson
“Jugada Maestra” is hosted by Heriberto Murrieta, and he’ll appear alongside commentators Héctor Huerta and Paco Arredondo. The show debuts this month, Nueva Network said on Monday, offering “deep analysis, vibrant debate, and the unique perspective of its expert hosts.”
Norsan Media has gained a strong reputation as one of the top Spanish-language media companies serving the Southeastern U.S. and parts of Texas. Now, it is expanding its reach with the launch of a “Hot” offering on an FM translator fed by a HD multicast serving the Greenville-Spartanburg market. It’s thanks to an arrangement with Salem Media Group.
The life partners and lead individuals behind advertising agency d expósito & Partners are 20-year board members of Repertorio Español. A June 3 event at Sarabeth’s in New York will honor them.
Since 2010, Adam R Jacobson has offered a state-of-the-industry report tailored to meet the needs of multicultural and Hispanic market Chief Marketing Officers. This year, he tackles the tough question of whether the mantra of U.S. Latinos is “Persist” — given the political noise from D.C. The answer: It’s just noise, and Hispanics are roar one cannot ignore.
The new executive at Nueva Network chosen to lead the creation and production of original Latino podcasts was formerly a Senior Podcast Producer and personality at Univision, where she created and hosted the network’s podcast, “Enigmas sin Resolver.”
Telemundo-owned stations serving Boston, Hartford-New Haven, Providence and Springfield, Mass., will be airing a pair of Boston Celtics NBA games live and en español, a new extension of the team’s “Noche Latina” celebration.
For generations, the “Los 40” brand, originally Los 40 Principales, has served as the home for Top 40 music across Spain. Then, Grupo PRISA imported the brand to Latin America, where it remains a competitor today in countries ranging from Costa Rica and Colombia to Mexico and Argentina. Now, Los 40 is getting a big stateside push thanks to a new representation deal with Hispanic Radio Network (HRN) — one that also sees the Clark Logan-led operation pick up the rights to JUAN.
Norsan Media’s recently acquired WFYY-FM 103.1, serving the Orlando market, has unveiled its new weekday programming lineup. It makes one thing clear: the regional Hispanic media company with stations in Jacksonville seeks to vigorously compete against Spanish Broadcasting System, iHeartMedia, Cox Media and operators of AM radio stations and FM translators who all seek to capture Spanish-speaking audiences in a fast-growing region for Latinos.
Until now, the concept of a late-night program on network television has involved celebrity interviews, sketch comedy and a musical performance. For Telemundo, a redefining of what airs at Midnight on broadcast TV is taking shape on March 10. It’s all about sports.