NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report

The latest HISPANIC CONTENT, DATA &  SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders

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You’re Invited to Hispanic Radio LIVE!

If you work in or compete with Hispanic radio in your market, this event will help you increase your share of the ratings and revenue pie. Streamline Publishing is pleased to announce that Hispanic Radio LIVE!, a virtual series presented in five weekly 90-minute installments, will kick off on October 1 and run through October 29…

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Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show

Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.

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THE HMO INTERVIEW: Stacie de Armas, Nielsen

Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.

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