HISPANIC MARKET OVERVIEW 2023 RELEASED
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many…
Entravision Mourns Sudden Death of CEO
Walter Ulloa, Chairman and CEO of the company with roots in Spanish-language radio and television the U.S. that is today a global digital solutions company, suffered a heart attack on…
NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to…
Entravision Says Yes To Rat’s Mouth
While the city of Boca Raton, Fla., may think of itself as a classy hub of business and higher income households, in English the city's name is "Rat's Mouth." For Entravision, there's…
Now Available: The 2020 Hispanic Content, Data & Social Marketing Report
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through…
Univision, Entravision Rev Up Launch Voter Drive Efforts
Two of the nation's leading Hispanic media companies have simultaneously launched initiatives designed to get out the vote ahead of the 2020 U.S. presidential election and important "down-ballot" races on…
You’re Invited to Hispanic Radio LIVE!
If you work in or compete with Hispanic radio in your market, this event will help you increase your share of the ratings and revenue pie. Streamline Publishing is pleased…
Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications…
Hispanic Media Ad Expenditures Tumble For Radio, Rise For TV In Q1
According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as "Hispanic Local Radio" experienced a significant year-over-year dip--a worrying sign in a volatile…
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers,…