Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
from The Adam R Jacobson Multicultural Consultancy
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the…
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2--undoubtedly thanks to the 2014 Winter Olympics in Sochi,…
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on "total market" philosophies and how she prefers to discuss "cross-cultural marketing" in a Hispanic Market Overview Interview.
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who…
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers,…
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.
With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes…
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s…
Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.