Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Hispanic business
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AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2–undoubtedly thanks to the 2014 Winter Olympics in Sochi, Russia.
The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release. We continue our series of excepts with a Q&A session from Houston featuring Alex Lopez Negrete.
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with
respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers, and total media measurement of Latinos in a Hispanic Market Overview Q&A conducted by Adam R Jacobson.
TeleFutura Finds A New Identity As UniMás
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.
Latin America: The New Home Of Middle-Class Growth
With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes south. Latin America’s “C” group is hot, and there are plenty of middle-class growth opportunities for CMOs and brand managers in Brazil and other key countries.
Wal-Mart On Multicultural Dollars: Destroy The Silo
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.
Latin Trade: Air Alliances Battle for the Flying Public
Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.
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