Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the…
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2--undoubtedly thanks to the 2014 Winter Olympics in Sochi,…
The HMO Interview: Ingrid Otero-Smart
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on "total market" philosophies and how she prefers to discuss "cross-cultural marketing" in a Hispanic Market Overview Interview.
THE HMO INTERVIEW: Alex Lopez Negrete
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who…
THE HMO INTERVIEW: Stacie de Armas, Nielsen
Stacie de Armas, VP of community alliances, events and engagement, at Nielsen, discusses client concerns with respect to Hispanic media measurement, language weighting and language preference of Hispanic radio consumers,…
TeleFutura Finds A New Identity As UniMás
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.
Latin America: The New Home Of Middle-Class Growth
With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes…
Wal-Mart On Multicultural Dollars: Destroy The Silo
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s…
Latin Trade: Air Alliances Battle for the Flying Public
Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.