We need a reset. And that’s the theme of this year’s forthcoming HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.
Claro USA and reVolver Podcasts have taken its entertainment platform into a new direction, launching “Claro Música Pulso” is “a redesigned and enhanced digital destination that brings together music, podcasts, radio, video, and future multimedia experiences within a single, intuitive ecosystem.”
The LatiNation Media media team has expanded with the appointments of a Head of Digital Strategy and a Vice President of Integrated Marketing & Branded Content, “strengthening the company’s leadership team as it continues to expand its digital, content, and advertising capabilities.”
NBCUniversal Local’s Telemundo Station Group has brought to market a free ad-supported streaming TV (FAST) channel featuring locally produced content from Telemundo-owned stations across the Southwest U.S. That explains its name.
“We’re pleased to expand the reach of our new streaming channel and bring WKAQ’s iconic entertainment programming and storied journalism to more audiences across the mainland U.S.,” said José Cancela, President of the Telemundo Station Group.
“Ana is a creative, dynamic journalist and newsroom leader with deep experience guiding coverage of national stories and community issues – in two languages and on multiple platforms,” said Dave Manney, Vice President of News for NBC 4 New York/WNBC and Telemundo 47/WNJU. “I’m excited for the leadership she’ll bring to our growing bilingual newsroom and our coverage on TV, streaming, social, and digital.”
“This launch with the Denver Nuggets is more than a broadcast—it’s a commitment to meeting fans where they are and how they experience the game,” said Oscar Monterroso, Co-Founder & Executive Producer of TICO Sports.
The first Café Golazo, in partnership with Telemundo Arizona, took place Thursday (3/19) in Arizona. “Phoenix has a deep and growing passion for fútbol, and launching Café Golazo here reflects our commitment to uplifting the voices, stories, and aspirations of our community,” said Andrew Deschapelles, President/General Manager for Telemundo Phoenix, Telemundo Las Vegas & Telemundo Tucson.
“WKAQ has a tremendous legacy serving the residents of Puerto Rico with content that celebrates and connects their communities, so we are very pleased to extend their reach to those with Puerto Rican heritage and other Spanish-speaking audiences in the U.S.,” said Valari Staab, Chair of NBCU Local. “This channel showcases the great work of our talented local production teams and dedicated journalists in San Juan.”
She’s a longtime Spanish-language television industry executive who is also the Chief Executive Officer and founder of a recently launched production company specializing in content and story development and production across film, television, and documentary formats. In that role as the head of Hi Media Partners, she’s snagged the screen rights from Grupo Planeta of a memoir that examines the life and “final chapter” of Cuban journalist and author Carlos Alberto Montaner.