Hispanic Content Report Now Available For Download

The Hispanic Content Report from the Adam R Jacobson Consultancy is now available for download. It’s chock full of great interviews and insight. “With FAST channels and OTT driving television consumption and YouTube continuing to attract Latino eyeballs, these vehicles cannot be ignored by marketers seeking to grow their brand share among Hispanics today,” the report concludes. “At the same time, short shrift cannot be the result of a lack of creative on relevant Hispanic-focused broadcast and cable channels.”

Read More

Longtime Hispanic Advertising Executive Jackie Bird Dies

From 2000-2008, she served as President/CEO of Winglatino, a Grey Group subsidiary within the WPP family of advertising and marketing agencies. In May 2009, she would take the helm of her own business and marketing advisory services firm, Redbean Society LLC.

Now, the U.S. Hispanic and Puerto Rican ad industry is paying tribute to Jackie Bird, who has died in a Miami hospital following a battle with cancer.

Read More
Skip to content