This HispanicAd quarterly report produced by The Adam R Jacobson Consultancy offers insight into key industry marketing and advertising trends as seen by the top executives within the U.S. Latino and multicultural space. You’ll find in-depth analyses from the executives directly making an impact, and learn how their companies are setting the standard of excellence for the entire U.S. Hispanic Marketing industry.
Latina consumers are more important than ever, driving total market trends with their purchasing power and decision making. A new generation of Hispanic women are fueling this content — gaining long-deserved recognition from the global advertising community. That’s what makes today’s Latina “The Influential Creator,” as the 2026 Hispanic Content Report places a spotlight on the driver of the User-Generated Content machine sweeping America.
The Victor Martinez-led VP Broadcasting has launched a second Spanish-language audio brand targeting Hispanics in Pennsylvania’s Lehigh Valley — a move the company says is part of an expanded commitment to serving the growing Latino community in the region.
“At a time when viewing has become increasingly fragmented and individualized, we see an opportunity to create a destination that brings audiences together,” said Hemisphere Media Group President/CEO Alan Sokol. “TODO familia is built around a simple idea.”
With another radio station added to Norsan’s Lone Star State stable, KGSR has changed its format to Regional Mexican, bringing the sounds of such acts as Grupo Firme, Fuerza Regida and Los Dos de Tamaulipas to those within the station’s booming 100,000-watt signal. While KGSR’s main target is Austin, it can also be heard in Killeen-Temple, Waco, and the northeastern suburbs of San Antonio.
It is being billed as “a total-market audio solutions media company,” one that connects brands and agencies with “the right audience, the right platforms and at the right moment when audiences are listening for greater ROI.” Introducing Audio Treehouse, which officially launched on September 1 under the leadership of José Villafañe and his wife, Cindy Villafañe.
The NBCUniversal Local Telemundo Station Group properties serving U.S. Hispanic audiences across Arizona have a new News Director, as of August 24. It’s a promotion from within for an Executive Producer who has been associated with the stations for the past 11 years.
A partnership between NBCUniversal’s broadcast properties in the Big Apple and the New York Giants Football Club will once again see the Telemundo owned-and-operated station serving the Tri-State Area bring Los Gigantes to over-the-air TV viewers and those opting to get WNJU-47 on a digital platform.
The special honours come as Premios Juventud will be held in Europe for the first time as part of PJ Fest on September 3 at the Starlite Auditorium in Marbella, Spain. The recording artists are recognized for their “Commitment to Social Causes and Future Generations.”
The 2026 iHeartRadio Fiesta Latina is returning to Miami’s Kaseya Center (formerly American Airlines Arena) on Saturday, October 17, with what iHeartMedia calls “a star-studded slate of performances” from a host of recording artists that may leave many scratching their heads — unless they’re consumers of reggaetón, Latin pop and up-and-coming acts seeking to reach the level of the event’s three globally known recording artists.