Norsan Media has gained a strong reputation as one of the top Spanish-language media companies serving the Southeastern U.S. and parts of Texas. Now, it is expanding its reach with the launch of a “Hot” offering on an FM translator fed by a HD multicast serving the Greenville-Spartanburg market. It’s thanks to an arrangement with Salem Media Group.
The life partners and lead individuals behind advertising agency d expósito & Partners are 20-year board members of Repertorio Español. A June 3 event at Sarabeth’s in New York will honor them.
Hemisphere Media Group has partnered with Samsung to bring WAPA+, a FAST channel serving the Puerto Rican community in the U.S., to the Samsung TV Plus free ad-supported streaming TV service. Puerto Ricans are the second-largest community of U.S. Hispanics, with an estimated 5.9 million Puerto Ricans living in the U.S. mainland.
Privately held multimedia company Norsan Media, with a focus on Hispanics in markets across the Southeast and in Texas, has hired a National Accounts Director who will spearhead strategic partnerships with national brands and agencies, helping them to connect to the Spanish-language consumer.
A+ content includes original series, docuseries, talk shows, and films targeting bicultural and multigenerational U.S. Latino audiences. Among the featured titles coming to Nuestra.TV are Illegally Brown, Immigrant Voices of America, Baldo, Pinkafé Unfiltered, Barrio Chino, and Rated V.
Since 2010, Adam R Jacobson has offered a state-of-the-industry report tailored to meet the needs of multicultural and Hispanic market Chief Marketing Officers. This year, he tackles the tough question of whether the mantra of U.S. Latinos is “Persist” — given the political noise from D.C. The answer: It’s just noise, and Hispanics are roar one cannot ignore.
The new executive at Nueva Network chosen to lead the creation and production of original Latino podcasts was formerly a Senior Podcast Producer and personality at Univision, where she created and hosted the network’s podcast, “Enigmas sin Resolver.”
KYWW-AM 1530 is now “Puro Tejano,” which LMN Texas Regional General Manager Vicky Guerrero says is “a revival of the Valley’s deep-rooted Tejano music culture.”
José Villafañe has been busily over the last several years building a regional Hispanic media enterprise through Costa Media while making Nueva Network a top independent Spanish-language audio network serving the entire U.S. Recently, Nueva launched the online entertainment portal Queonnda.com. Now, the QueOnnda.com branding is being used at the two Costa-owned radio properties it operates.
Telemundo-owned stations serving Boston, Hartford-New Haven, Providence and Springfield, Mass., will be airing a pair of Boston Celtics NBA games live and en español, a new extension of the team’s “Noche Latina” celebration.