With another radio station added to Norsan’s Lone Star State stable, KGSR has changed its format to Regional Mexican, bringing the sounds of such acts as Grupo Firme, Fuerza Regida and Los Dos de Tamaulipas to those within the station’s booming 100,000-watt signal. While KGSR’s main target is Austin, it can also be heard in Killeen-Temple, Waco, and the northeastern suburbs of San Antonio.
It is being billed as “a total-market audio solutions media company,” one that connects brands and agencies with “the right audience, the right platforms and at the right moment when audiences are listening for greater ROI.” Introducing Audio Treehouse, which officially launched on September 1 under the leadership of José Villafañe and his wife, Cindy Villafañe.
The NBCUniversal Local Telemundo Station Group properties serving U.S. Hispanic audiences across Arizona have a new News Director, as of August 24. It’s a promotion from within for an Executive Producer who has been associated with the stations for the past 11 years.
A partnership between NBCUniversal’s broadcast properties in the Big Apple and the New York Giants Football Club will once again see the Telemundo owned-and-operated station serving the Tri-State Area bring Los Gigantes to over-the-air TV viewers and those opting to get WNJU-47 on a digital platform.
The special honours come as Premios Juventud will be held in Europe for the first time as part of PJ Fest on September 3 at the Starlite Auditorium in Marbella, Spain. The recording artists are recognized for their “Commitment to Social Causes and Future Generations.”
The 2026 iHeartRadio Fiesta Latina is returning to Miami’s Kaseya Center (formerly American Airlines Arena) on Saturday, October 17, with what iHeartMedia calls “a star-studded slate of performances” from a host of recording artists that may leave many scratching their heads — unless they’re consumers of reggaetón, Latin pop and up-and-coming acts seeking to reach the level of the event’s three globally known recording artists.
We need a reset. And that’s the theme of this year’s just-released HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.
Claro USA and reVolver Podcasts have taken its entertainment platform into a new direction, launching “Claro Música Pulso” is “a redesigned and enhanced digital destination that brings together music, podcasts, radio, video, and future multimedia experiences within a single, intuitive ecosystem.”
The LatiNation Media media team has expanded with the appointments of a Head of Digital Strategy and a Vice President of Integrated Marketing & Branded Content, “strengthening the company’s leadership team as it continues to expand its digital, content, and advertising capabilities.”
NBCUniversal Local’s Telemundo Station Group has brought to market a free ad-supported streaming TV (FAST) channel featuring locally produced content from Telemundo-owned stations across the Southwest U.S. That explains its name.