LatiNation Media Teams With The Shade Room for Custom Content Creation

GenZ and millennial-focused LatiNation Media, led by CEO Andrés Palencia, has teamed up with “the definitive voice in Black culture and entertainment” to co-produce and distribute custom content. “Brought together by virtual product placement pioneer Mirriad, the collaboration aims to create groundbreaking content that authentically connects with multicultural audiences,” LatiNation says.

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Exploring the Soulful Integration of Cerveza and Reggaetón

“Content can live in all environments,” notes Victor Paredes, Executive Director of Cultural Strategy at Bethesda, Md.-based Collage Group. A food service category marketing and advertising veteran, Paredes led an engaging conversation with representatives from Molson Coors and its Hispanic agency of record, Alma, to share how the J Balvin “brand” brought a new dimension to the Miller Lite brand.

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Hispanic Content Report Now Available For Download

The Hispanic Content Report from the Adam R Jacobson Consultancy is now available for download. It’s chock full of great interviews and insight. “With FAST channels and OTT driving television consumption and YouTube continuing to attract Latino eyeballs, these vehicles cannot be ignored by marketers seeking to grow their brand share among Hispanics today,” the report concludes. “At the same time, short shrift cannot be the result of a lack of creative on relevant Hispanic-focused broadcast and cable channels.”

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