Longtime Hispanic Advertising Executive Jackie Bird Dies

From 2000-2008, she served as President/CEO of Winglatino, a Grey Group subsidiary within the WPP family of advertising and marketing agencies. In May 2009, she would take the helm of her own business and marketing advisory services firm, Redbean Society LLC.

Now, the U.S. Hispanic and Puerto Rican ad industry is paying tribute to Jackie Bird, who has died in a Miami hospital following a battle with cancer.

Read More

Multicultural Marketing and Non-Profits: A Special Bond Focused On ROI

Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council.  How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.

Read More

Keeping It Real: Hispanic Market Overview 2024 Brings Call For ‘Authenticity’

This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.

Read More
Skip to content