The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from Omnicom shop ALMA, d expósito & Partners, Estrella Media, Telemundo, and Spanish Broadcasting System.
The definitive guide for multicultural marketers and advertising professionals on where Hispanic television stands for the 2020-2021 Upfront season has arrived. The 2020 HISPANIC TV UPFRONT REPORT is now available, exclusively through HispanicMarketOverview.com and HispanicAd.com.
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.
To actively engage and better serve the 3.3 million Latinos that live and work in Riverside, San Bernardino and Orange counties, Freedom News Group is reintroducing its weekly Spanish-language UNIDOS newspaper as two distinctly local editions – La Prensa and Excélsior – starting today.
I’m not a fan of your music, Pitbull–of endless lyrics about fiscal irresponsibility, getting bottle service at a night club, and looking good to score hot chicks. Yet I applaud you, Mr. Armando Christian Pérez, 34-year-old golden boy of Miami. Why? Because you have emerged as a master of Hispanic marketing, and you may not even realize it.
The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now available for download.
Revenue gains from SBS’s WLEY and Univision’s Spanish pop “Latino Mix” simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue drop at Univision market leader WOJO-FM 105.1.