ViX and Mercado Libre: A New Agreement to Benefit Subscribers
Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount. Those with a subscription to the MELI+ benefits program will be able to access a 30% discount.
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Introducing the Official Energy Drink Sponsor of Liga MX In The USA
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
TelevisaUnivision Selects A Int’l. Content Licensing and Co-Production SVP
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
2022 HISPANIC TV PROGRAMMING REPORT: The Content Distribution Revolution
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
Univision Noticias Jumps Into the Podcast Fray
Journalist and author León Krauze, will host a new daily news podcast from TelevisaUnvision. A new episode will drop each weekday at 6am Eastern.
Introducing ‘TelevisaUnivision’: A New Chapter For Hispanic Media
Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision.
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