The ADAM R JACOBSON Consultancy
South Florida – California – New York
east coast: 954-417-5146 ● west coast: 818-231-1546
Improve Your ROI
Knowledge, Insight, Strategy and Analysis For the Multicultural Marketer
The Adam R Jacobson Consultancy.
The Adam R Jacobson Consultancy is known for customized research reports designed to improve the business strategies of media, marketing and advertising industry professionals.
The Adam R Jacobson consultancy is the producer of the quarterly Hispanic Market Overview reports distributed by HispanicAd.com.
Hispanic Market Overview was launched in January 2010 and today is comprised of the following:
Hispanic Social Marketing Report – early spring
Hispanic Television Upfront Guide – late spring
Hispanic Market Overview annual report – June
Hispanic CMO report – fall
RESEARCH, ANALYSIS, REPORTING & EDITING SERVICES
Mintel, U.S. Reports Services division, 2011-2012
· Marketing to Hispanic Men, December 2012*
· Hispanics and Household Products, November 2012*
· Snacking Preferences of the Black Consumer, September 2012*
· The Private Label Hispanic Consumer, August 2012*
· Asians and Entertainment, July 2012*
· Hispanics and Entertainment, June 2012*
· Blacks and Convenience Stores, February 2012
· Lifestyles of Baby Boomers, December 2011
·Hispanics Media Consumption, June 2011
·Hispanics Online, April 2011
* Produced while serving as multicultural analyst for Mintel
The Arbitron Company, 2010-2011
· Hispanic Radio Today
PROPRIETARY RESEARCH REPORTS AND WHITE PAPERS
Davidson Media Group, 2013
· Understanding America’s Emerging Hispanic Markets– PDF and PowerPoint presentations
EPMG 360, 2013
· State of the U.S. Hispanic print and digital news industry (TBD)- PDF and PowerPoint presentations
Adelante Media Group, 2011
· Power of Emerging Hispanic Markets– PDF and PowerPoint presentations
FREELANCE ARTICLES & REPORTING
Hispanic Television Update, NewBay Media/Multichannel News, 2014-2016
Latin Business Today, 2011-12
Latin Trade magazine, 2010-11
Adam R Jacobson is a 20-year veteran journalist who began his career at HISPANIC Magazine, working from its former Washington, D.C. headquarters. He assisted in the launch of Latina Style magazine as a writer and editor, served as Publications Editor for the American Translators Association and spent more than a decade as a senior reporter and editor at music industry trade journal Radio and Records from its Los Angeles headquarters.
He next joined marketing and advertising industry news organization Hispanic Market Weekly, where he ascended to Senior Associate Editor. In January 2010, Jacobson launched his consultancy, combining his knowledge, skills, talent and passion from his experiences to assist companies in attaining consumer growth.
On August 8, 2016, Jacobson accepted the full-time role of Editor-in-Chief for Radio + Television Business Report, a daily publication owned by Streamline Publishing of Boca Raton, Fla. He today continues in this role, while operating The Adam R Jacobson Consultancy with the express purpose of producing the Hispanic Market Overview reports and select on-demand reports.
Jacobson is currently working with the Association of National Advertisers’ AIMM group on its marketing and PR efforts.
Other roles since the launch of the Adam R Jacobson Consultancy include serving as a Campaign Specialist for The Leukemia & Lymphoma Society’s Southern Florida chapter, working on the Man & Woman of the Year campaign and consulting the Team In Training campaign on public relations, marketing and press efforts.
Adam R Jacobson has also appeared as an on-air personality as “Jake Adams” on WLYF “101.5 Lite FM” in Miami.