ViX Ramps Up Production on Several Original Projects
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
A former Disney+ exec will oversee the product and technology development strategy and execution for Univision’s streaming portfolio, anchored by the recently launched free ad-supported streaming service PrendeTV.
A multi-year partnership has been reached between Verizon and Univision Communications. It sees Univision exclusively launch the TUDN Vision content portal experience on Verizon devices. This gives fans digital access to the stadiums where games are held, with 360 camera views. It is designed to bring fans closer to the action.
Univision Communications took to LinkedIn to officially welcome Wade Davis as its new CEO, following the completion of a transaction that sees Searchlight Capital Partners and ForgeLight take a majority interest in the nation’s largest multimedia company focused on Spanish-speaking consumers. But, just who is Davis, who succeeds Vince Sadusky?
Two of the nation’s leading Hispanic media companies have simultaneously launched initiatives designed to get out the vote ahead of the 2020 U.S. presidential election and important “down-ballot” races on the federal, state and local level across the U.S.
The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from Omnicom shop ALMA, d expósito & Partners, Estrella Media, Telemundo, and Spanish Broadcasting System.
The definitive guide for multicultural marketers and advertising professionals on where Hispanic television stands for the 2020-2021 Upfront season has arrived. The 2020 HISPANIC TV UPFRONT REPORT is now available, exclusively through HispanicMarketOverview.com and HispanicAd.com.
For decades, the Univision brand has served as the definitive hub of Spanish-language visual content and, since the 2000s, audio programming via AM and FM radio stations now an integral part of the company’s Uforia arm. In Latin America, Univision was hardly known. That’s about to change.
What is Lee’s next destination? Univision notes that he will start his own production company.