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AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump

admin9 years ago04 mins

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

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AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%

admin10 years ago10 years ago06 mins

Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.

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DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR

admin10 years ago9 years ago09 mins

Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

Hispanic Market Overview 2011, presented by Telemundo: Available Now

admin10 years ago10 years ago02 mins

The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.

Piolín Part II: 16 Entravision Stations Add Host’s New Radio Show

admin10 years ago10 years ago05 mins

Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.

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HISPANIC MARKET OVERVIEW – 2012 Now Archived

admin12 years ago11 years ago01 mins

The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

Hispanic Radio

Hispanic Radio Conference Shines Spotlight On Advertiser Opportunity

admin12 years ago12 years ago05 mins

Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included the participation of group heads, Hispanic advertising industry movers and shakers, and programmers of AM and FM stations serving Latinos across the U.S.

Hispanic Radio

Hispanic Radio: Group Heads Still Tackle Stereotypes When Seeking Buys

admin12 years ago12 years ago04 mins

Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a “Super Session” at the Radio Ink Hispanic Radio Conference, held May 16-17 by the industry trade publication in suburban Miami.

Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need

admin12 years ago12 years ago05 mins

“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.

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DMG Solutions CMO Offers Ideas On Navigating Today’s Media Mix

admin14 years ago14 years ago04 mins

DMG Solutions Chief Marketing Officer Marcelo Salup shares ideas, views on navigating today’s “complicated media environment successfully” at the December 3 Versailles Breakfast Club in Miami’s Little Havana.