from The Adam R Jacobson Multicultural Consultancy
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the…
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion--up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of…
Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant…
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications…
The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A…
Why Hispanic radio, and why now? That was the continual theme of the 2013 Radio Ink Hispanic Radio Conference, which concluded two days of sessions on May 17 that included…
Educating clients on who Hispanic radio listeners truly are was voiced in unison by group heads participating in a "Super Session" at the Radio Ink Hispanic Radio Conference, held May…
"Radio, depending on where it fits, depends on the mindset of the client." Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio…
DMG Solutions Chief Marketing Officer Marcelo Salup shares ideas, views on navigating today's "complicated media environment successfully" at the December 3 Versailles Breakfast Club in Miami's Little Havana.